模因論視角下漢語節(jié)日祝福語短信互文性研究
本文選題:互文性 + 模因論 ; 參考:《河南大學》2013年碩士論文
【摘要】:1992年12月世界上第一個短消息成功在英國發(fā)送,1999年手機短信開始蔓延到世界各地并引發(fā)了科技時代的新一輪革命。中國移動和中國聯(lián)通在2000年正式開通了短信服務業(yè)務,此后手機短信開始在中國全面興起,并迅速蓬勃發(fā)展起來。手機短信彌補了傳統(tǒng)媒體的不足,并且憑借快捷方便,信息量大,成本低等多重優(yōu)點迅速滲透到我們的生活和工作的方方面面,并產(chǎn)生了巨大的影響。它已成為人們?nèi)粘=涣鞯囊粋非常重要渠道和載體。尤其是節(jié)假日的時候,人們都會編發(fā)優(yōu)美的短信,表達內(nèi)心的美好祝福。為了使短信達到更好的傳情效果,能被更多的人轉發(fā),,短信編纂者會運用很多策略,互文就是一種非常有效的手段。 20世紀60年代,法國符號學家Julia Kristeva第一次提出“互文性”這一術語。她認為任何文本都不可能孤立存在,它的產(chǎn)生和理解都與其他文本有著某種聯(lián)系!盎ノ男浴本褪遣煌谋镜南嗷ヂ(lián)系,它們相互交織相互滲透,每個文本都是對其他文本的吸收和轉化。自從互文的提出,國內(nèi)外很多學者都將它作為研究對象,應用于文學批評和非文學文本的研究。手機短信作為一種具體的文本,具有很典型的互文特征和很廣闊的研究空間,值得我們繼續(xù)探討,這也是本論文選題的原因所在。本文選取的語料是“互文”型手機短信。國內(nèi)外不少學者對手機短信出現(xiàn)的互文現(xiàn)象的功能和類型進行了大量研究,但很少有學者探討過互文性產(chǎn)生的深層機制。本文嘗試從模因論的角度對互文現(xiàn)象進行比較詳細系統(tǒng)的分析。 模因論是基于達爾文進化論的觀點解釋文化進化規(guī)律的一種新理論,模因論中最核心的術語是“模因”。1976年,新達爾文主義倡導者道金斯在其所著的《自私的基因》中仿造基因首次提出模因這一概念來解釋一些思想或者觀念通過人類文化得以傳播的現(xiàn)象。他認為模因是文化遺傳的單位,也是模仿的單位。思想觀念,曲調(diào)旋律,時髦用語,時尚服飾甚至是行為舉止都可以是模因。它可以通過寫作、演講、手勢、臉部表情或者任何可以被模仿的現(xiàn)象從一個人腦中傳播到另一個人腦中。道金斯的學生蘇珊·布萊克摩爾(Blackmore, S,1999:66)認為只要能夠通過廣義上稱為“模仿”的過程而被“復制”,任何信息都可以被稱為模因。模因論可以幫助我們發(fā)現(xiàn)文化傳播的規(guī)律;ノ男缘膶崿F(xiàn)是以文本化用、改寫或者吸收其他文本的某一部分為基礎的,而這個部分就是一個或者多個模因。在國內(nèi),徐盛桓(2005)首次引用模因理論分析文學文本中的互文性,證明了模因論對文化現(xiàn)象強大的闡釋力。基于徐盛桓教授的研究,我們同樣可以用模因論分析其他文本,例如非文學文本里面出現(xiàn)的互文現(xiàn)象。 本文通過分析一些漢語節(jié)日祝福語短信,運用定性的研究方法,探討模因怎樣幫助我們實現(xiàn)手機短信的互文性。本文研究不僅能夠讓我們對漢語手機祝福語短信中的互文性有更深層次的理解,而且能幫助我們提高短信溝通的有效性。 本文共有五個部分。 第一章導論,概述了本文的選題背景,研究目的和研究意義,介紹了語料的收集和研究方法,并介紹了全文的框架。 第二章文獻綜述,主要回顧了互文性理論的發(fā)展,以及前人關于手機短信的研究,同時也簡單總結了以往對手機短信互文性的研究,并指出以往的研究多數(shù)局限于探討手機短信互文性的分類及功能,忽略了互文現(xiàn)象產(chǎn)生的本質(zhì)原因。 第三章在模因論的基礎上提出了本文的理論框架。首先介紹了模因理論,接著分析了模因和語言的關系,然后引出了模因和互文性的相互關系,推斷互文性的形成來自于模因的復制和傳播。 第四章根據(jù)上一章構建的理論框架,對互文性手機短信的三種具體分類進行分析,最后得出手機短信的互文現(xiàn)象的產(chǎn)生來源于模因的傳遞。 第五章概括了本文的主要研究成果,同時指出了本研究的缺點和不足,最后對今后的研究提出了一些建議。
[Abstract]:In December 1992, the first short message in the world was successfully sent to the United Kingdom. In 1999, SMS began to spread to all parts of the world and triggered a new revolution in the technology era. China Mobile and China Unicom officially opened the SMS service in 2000. Since then, SMS began to rise in China and quickly flourished. SMS has made up for the shortcomings of traditional media, and it has quickly penetrated into all aspects of our life and work with the advantages of quick and convenient information, large amount of information and low cost. It has become a very important channel and carrier for people's daily communication, especially in holidays. A beautiful message expresses a good blessings of the heart. In order to make the message better, it can be forwarded by more people, and the compilers will use a lot of strategies. Intertextuality is a very effective means.
In 1960s, the French semiotics Julia Kristeva first proposed the term "intertextuality". She believed that any text could not exist in isolation, its production and understanding had some connection with other texts. "Intertextuality" is the interrelation of different texts, which intertwine and infiltrate each other, each text is right A lot of scholars at home and abroad have applied it as a research object to the study of literary criticism and non literary text since intertextual research. As a specific text, mobile phone SMS has a typical intertextual feature and a very broad research space, which is worth continuing to discuss. This is also the topic of this thesis. The text of this article is the "intertextuality" type of text message. Many scholars at home and abroad have done a lot of research on the function and type of intertextuality, but few scholars have discussed the deep mechanism of intertextuality. This paper tries to make a more detailed and systematic study of intertextuality from the angle of memetics. Analysis.
Memetics is a new theory based on Darwin's evolutionary theory to explain the law of cultural evolution. The most core term in memetics is the "meme".1976, and the new Darwinian advocate, Dawkins, in his "selfish gene >" for the first time, proposed the concept of memes to explain some ideas or ideas through people. The phenomenon of the spread of class culture. He thinks that meme is a unit of cultural inheritance and a unit of imitation. Ideas, melody melodies, fashionable expressions, fashion clothing and even behavior can be memes. It can be transmitted from one's brain to another by writing, speech, gestures, facial expressions or whatever can be imitated. In one person's brain, Dawkins's student, Susan Blackmore (Blackmore, S, 1999:66), thinks that any information can be called meme as long as it can be "copied" in a broad sense called "imitation". Memetics can help us discover the law of cultural communication. The realization of intertextuality is textualised, rewritten, or It is based on some part of the other text, and this part is one or more memes. In China, Xu Shenghuan (2005) first cites memetics to analyze intertextuality in literary texts, proving the powerful explanatory power of memetics to cultural phenomena. Based on the study of Xu Sheng Hwan, we can also use memetics to analyze it His texts, such as intertextuality, appear in non literary texts.
By analyzing some Chinese holiday blessings and using qualitative research methods, this paper discusses how meme helps us realize the intertextuality of SMS. This study can not only give us a deeper understanding of the intertextuality in the message of Chinese handsets, but also help us to improve the effectiveness of SMS communication.
There are five parts in this article.
The first chapter is an introduction, which outlines the background, purpose and significance of the study, introduces the collection and research methods of corpus, and introduces the framework of the full text.
The second chapter reviews the literature review, mainly reviews the development of intertextuality theory, and the previous research on mobile phone short message. At the same time, it also briefly summarizes the previous research on the intertextuality of SMS, and points out that most of the previous studies are limited to the classification and power of SMS intertextuality and ignore the essential causes of intertextuality.
The third chapter puts forward the theoretical framework of this paper on the basis of memetics. First, we introduce meme theory, then analyze the relationship between meme and language, and then lead to the relationship between meme and intertextuality, and infer that the formation of intertextuality comes from the replication and propagation of memes.
The fourth chapter, based on the theoretical framework constructed in the last chapter, analyzes three specific classifications of intertextual SMS, and concludes that the intertextual phenomenon of SMS is derived from the transmission of meme.
The fifth chapter summarizes the main research results of this paper, points out the shortcomings and shortcomings of the research, and finally puts forward some suggestions for future research.
【學位授予單位】:河南大學
【學位級別】:碩士
【學位授予年份】:2013
【分類號】:H15
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