本文選題：網(wǎng)絡流行語體 + 網(wǎng)絡文化傳播�。� 參考：《北京郵電大學》2013年碩士論文

【摘要】：網(wǎng)絡流行語體是近幾年在網(wǎng)絡迅速走紅的網(wǎng)絡語言現(xiàn)象。夸張怪誕的“咆哮體”、古色古香的“甄[體”、張揚個性的“凡客體”、霸氣外露的“撐腰體”、嘲諷戲謔的“李剛體”都是在網(wǎng)絡風靡一時的語體表達形式。它們伴隨著相應的社會事件和流行文化現(xiàn)象在網(wǎng)絡迅速躥紅,受到了網(wǎng)民的積極模仿和傳播,并在現(xiàn)實社會中的廣告、營銷、日�？谡Z、新聞報道中被廣泛借鑒、應用。 網(wǎng)絡流行語體屬于網(wǎng)絡文化傳播現(xiàn)象中的一個微小分支,語言表達是反映文化內(nèi)涵最為直觀的表現(xiàn)形式,而網(wǎng)絡流行語體以極高的更新速度和對社會事實、時尚潮流的密切關(guān)照,反映最前沿的網(wǎng)絡文化傳播趨勢。隨著網(wǎng)絡流行語體的風生水起,其使用范圍和傳播效果都十分顯著。而作為一種新興的網(wǎng)絡語言表達形式,人們對其并沒有形成一個系統(tǒng)性、深層次的認知。本文從傳播學角度,以網(wǎng)絡文化傳播為切入點,依托狂歡理論、使用與滿足理論、霍爾解碼理論等傳播學經(jīng)典理論,運用個案研究、文本分析和二手資料研究等傳播學研究方法,首次將網(wǎng)絡流行語體從眾多網(wǎng)絡語言形式中分離出來,將之命名為網(wǎng)絡流行語體,并對其進行概念的界定、特點的歸納、傳播過程的探尋以及其微觀、宏觀的傳播效果的解析,希望能對今后學界深入研究和正確認識網(wǎng)絡流行語體現(xiàn)象做出貢獻。
[Abstract]:Network buzzword is a kind of language phenomenon that has become popular on the internet in recent years.The exaggerated and grotesque "roaring style", the antique "Zhen", the "all objects", the overbearing "supporting style", and the sarcastic "Li Gang" are all popular expressions on the Internet.Along with the corresponding social events and popular cultural phenomena, they have become popular on the Internet, and have been actively imitated and spread by netizens. They have been widely used for reference in the real society, such as advertising, marketing, daily speaking, and news reporting.Network pop language belongs to a small branch of the phenomenon of network culture communication. Language expression is the most intuitive form of expression reflecting the cultural connotation, while the network popular language style has a very high updating speed and social facts.The close care of fashion trends reflects the forefront of network cultural communication trends.With the rising of wind and water, the range of use and the effect of communication are very remarkable.As a new form of network language expression, people have not formed a systematic and deep understanding of it.Based on the theory of carnival, the theory of using and satisfying, the theory of Hall Decoding, and so on, this paper makes use of the case study, from the angle of communication, taking the communication of network culture as the breakthrough point, and relying on the theory of carnival.Text analysis and second-hand materials research and other communication research methods, for the first time, the network catchword body is separated from many network language forms, named as the network popular language body, and its concept is defined and its characteristics are summarized.It is hoped that the exploration of the communication process and the analysis of its microcosmic and macroscopic communication effects will contribute to the further study and correct understanding of the embodiment image of the network catchwords in the academic circles in the future.
【學位授予單位】：北京郵電大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G206;H136

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本文編號：1764864