本文選題：高校簡介　切入點：體裁分析　出處：《浙江師范大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：在過去的十到二十年中,中國的高等教育在實現(xiàn)快速發(fā)展的同時,也面臨了諸多挑戰(zhàn)。高校間日益激烈的生源競爭,使中國的高等教育出現(xiàn)了一些新的發(fā)展,包括教育市場化現(xiàn)象。在此背景下,本研究試圖通過對中國高校網(wǎng)頁上學(xué)校簡介的分析,從體裁理論的視角來研究高等教育市場化這一問題。本文旨在探究以下三個問題：1、高校簡介的語類結(jié)構(gòu)(generic structure)是怎樣的?2、高校簡介具有什么詞匯特征(lexical features)?3、在高校簡介中,是否存在體裁混合(genre mixing)這一現(xiàn)象?如果存在的話,這種體裁混合是如何體現(xiàn)的? 本文參照Bhatia的多角度分析模式,從體裁、文本和社會因素三個緊密聯(lián)系的層面依次對數(shù)據(jù)進行分析。具體的分析包括語步分析和語類結(jié)構(gòu)分析。 研究結(jié)果表明,高校簡介中確實存在體裁混合現(xiàn)象。體裁(genre)層面的分析顯示,高校簡介的語步結(jié)構(gòu)包含8個語步且其中的部分語步和宣傳性體裁(promotional genre)的語步具有一致性,這正體現(xiàn)了高校簡介中的體裁混合現(xiàn)象�；趯γ總�語步中詞塊的分析,文本(text)層面的研究進一步發(fā)現(xiàn)了體裁混合現(xiàn)象的存在。首先,其頁面布局和詞匯特征體現(xiàn)了廣告體裁的特點。其次,以列舉知名校友和行政領(lǐng)導(dǎo)為特點的名人效應(yīng)在文本中也有顯著的體現(xiàn)。再次,本研究選取的30份高校簡介,均運用了大量的數(shù)據(jù)。而大量運用數(shù)據(jù)則是科技文本中的典型特征。對社會因素(social practice)的分析發(fā)現(xiàn),教育的市場化發(fā)展和廣告文化的普及是影響高校簡介中體裁混合現(xiàn)象的兩個主要社會因素。 本研究對于體裁分析在高等教育領(lǐng)域的應(yīng)用有一定的現(xiàn)實意義。此外,本研究有助于提高人們在高校簡介等教育類文本閱讀方面的批判閱讀意識,同時培養(yǎng)人們獨立思考的能力。
[Abstract]:In the past 10 to 20 years, while China's higher education has achieved rapid development, it has also faced many challenges. The increasingly fierce competition among colleges and universities has led to some new developments in China's higher education. In this context, this study attempts to analyze the school profiles on the web pages of Chinese colleges and universities. From the perspective of genre theory, this paper studies the marketization of higher education. The purpose of this paper is to explore the following three questions: 1: 1, what is the generic structure in the introduction of colleges and universities? 2. What are the lexical features of college profiles? 3. Is there a phenomenon of genre mixed genre mixing in the introduction of colleges and universities? If so, how does this genre mix manifest itself? Referring to the multi-angle analysis model of Bhatia, this paper analyzes the data from three closely related levels of genre, text and social factors, including step analysis and category structure analysis. The results show that there does exist the phenomenon of genre mixing in university profiles. The analysis of genreist level shows that the structure of language steps in college profiles consists of 8 steps and some of them are consistent with those of promoting genreism. Based on the analysis of lexical chunks in each step, the study of text text level further found the existence of genre blending. The page layout and lexical features reflect the characteristics of advertising genre. Secondly, the celebrity effect, which is characterized by enumerating famous alumni and administrative leaders, is also evident in the text. Thirdly, 30 college profiles are selected in this study. A lot of data are used, and a lot of data is a typical feature of the scientific and technological texts. The analysis of social factors and social practices found that, The market-oriented development of education and the popularization of advertising culture are two main social factors which affect the mixed phenomenon of genre in the introduction of colleges and universities. This study is of practical significance to the application of genre analysis in the field of higher education. In addition, this study is helpful to improve the awareness of critical reading in the reading of educational texts, such as university profiles, etc. At the same time, train people's ability to think independently.
【學(xué)位授予單位】：浙江師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：H15

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