本文選題：微信公眾號 + 生態(tài)圈�。� 參考：《當代戲劇》2017年06期

【摘要】：微信公眾號依托其圖文推送、互動方便快捷等優(yōu)勢,成為重要的信息傳媒平臺。文章在分析戲曲微信公眾號發(fā)展現(xiàn)狀的基礎(chǔ)上,勾勒出戲曲在新媒體時代生存發(fā)展的生動圖景,指出建構(gòu)戲曲藝術(shù)活態(tài)傳承的生態(tài)圈、借助新媒體手段能實現(xiàn)有效傳播與傳承的發(fā)展策略。
[Abstract]:WeChat Public phone has become an important information media platform based on its advantages of graphic and text push, convenient interaction and so on. Based on the analysis of the current situation of the development of the public name of the opera WeChat, this paper outlines the vivid picture of the survival and development of the opera in the new media era, and points out the ecological circle of constructing the living state of the opera art. The development strategy of effective communication and inheritance can be realized by means of new media.
【作者單位】： 成都理工大學(xué)傳播科學(xué)與藝術(shù)學(xué)院;
【基金】：四川省教育廳人文科學(xué)一般項目《媒介文化視野下傳統(tǒng)戲曲傳播研究——以“川劇”為例》[項目編號:13SB0084]
【分類號】：J892
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本文編號：1973752