本文選題：電視 + 歌仔戲�。� 參考：《西部廣播電視》2016年20期

【摘要】：歌仔戲是海峽兩岸同根同源的地方劇種,其藝術(shù)形態(tài)和呈現(xiàn)方式與社會(huì)發(fā)展、技術(shù)革新、受眾特色等因素緊密關(guān)聯(lián)。隨著電視產(chǎn)業(yè)崛起,歌仔戲主動(dòng)適應(yīng)新的傳播環(huán)境、拓展新的傳播路徑,從而進(jìn)一步衍生出電視歌仔戲這一新的藝術(shù)形態(tài)。臺(tái)灣政治大學(xué)中文系蔡欣欣在《臺(tái)灣歌仔戲與電視媒體的跨界聯(lián)姻》當(dāng)中論述:電視歌仔戲是以歌仔戲?yàn)橹黧w,結(jié)合電視媒體作為錄制手段與傳播媒介的藝術(shù)品類。電視歌仔戲首先緣起于臺(tái)灣,曾經(jīng)創(chuàng)造輝煌的成績,可謂"引領(lǐng)一時(shí)風(fēng)尚"。探索臺(tái)灣電視歌仔戲的發(fā)展之路及其市場走向,將為兩岸,特別是"新鶯初啼"的大陸電視歌仔戲提供非常有價(jià)值的參考和借鑒。
[Abstract]:Song Zai Opera is a kind of local drama with the same roots across the Taiwan Strait. Its artistic form and presentation mode are closely related to social development, technological innovation, audience characteristics and other factors. With the rise of the television industry, the opera adapted to the new communication environment and expanded the new communication path, thus further derived the new artistic form of TV opera. Cai Xinxin, Department of Chinese Studies at Taiwan political University, states in the Cross-Border Marriage between Taiwanese Opera and TV Media: TV Opera is a kind of art with the main body of the opera as its main body, combined with the television media as a means of recording and the media of communication. The TV opera originated in Taiwan, once created brilliant achievements, it can be said to be "leading the fashion." Exploring the development road and market trend of Taiwanese TV opera will provide a very valuable reference for both sides of the Taiwan Strait, especially for the mainland TV song opera of "New warbler at the beginning".
【作者單位】： 廈門衛(wèi)視;
【分類號(hào)】：J825
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本文編號(hào)：1800450