【摘要】：隨著現(xiàn)代生活節(jié)奏的日益加快,快餐已經(jīng)變成人們?nèi)粘ｏ嬍车囊徊糠帧Ｔ诔錆M競(jìng)爭(zhēng)和壓力的生活工作中,人們需要精神的放松和調(diào)劑,對(duì)生活環(huán)境的要求越來(lái)越高。因此快餐店不只是需要滿足用餐的基本功能,更需要具有一定的休閑娛樂(lè)功能,通過(guò)裝飾設(shè)計(jì)傳達(dá)某種文化情感來(lái)滿足人們的精神需求。但是在我們實(shí)際生活中,面向于大眾的快餐業(yè)的室內(nèi)裝飾設(shè)計(jì)并沒(méi)有得到足夠的重視,缺乏企業(yè)形象和品牌的塑造。趨于模式化、單一化的室內(nèi)裝飾設(shè)計(jì)長(zhǎng)久之后會(huì)給人們帶來(lái)枯燥乏味沒(méi)有創(chuàng)新的感覺(jué)。更有一些小規(guī)模的快餐店裝飾簡(jiǎn)陋,沒(méi)有特色,不具美感。因此如何走出快餐店室內(nèi)裝飾設(shè)計(jì)的“模式化”誤區(qū),營(yíng)造個(gè)性化,主題鮮明,并融入文化內(nèi)涵的快餐店室內(nèi)裝飾設(shè)計(jì)已成為我國(guó)快餐店發(fā)展過(guò)程中所面臨的一個(gè)重要問(wèn)題。 本文將視覺(jué)符號(hào)理論引入快餐店室內(nèi)裝飾設(shè)計(jì)中,探索快餐店室內(nèi)裝飾設(shè)計(jì)的新思路、新方法。首先,通過(guò)了解符號(hào)的概念、視覺(jué)符號(hào)的特征以及視覺(jué)符號(hào)的歷史演進(jìn),分析出視覺(jué)符號(hào)理論對(duì)快餐店室內(nèi)裝飾設(shè)計(jì)發(fā)展有重要意義。其次,對(duì)視覺(jué)符號(hào)的分類進(jìn)行研究,分別分析了圖像符號(hào)、指示符號(hào)、象征符號(hào)和色彩符號(hào)在快餐店室內(nèi)裝飾設(shè)計(jì)中的具體應(yīng)用。并在此基礎(chǔ)上總結(jié)出快餐店室內(nèi)裝飾設(shè)計(jì)中視覺(jué)符號(hào)的設(shè)計(jì)原則、創(chuàng)意構(gòu)思方式和設(shè)計(jì)程序等內(nèi)容,為后續(xù)快餐店室內(nèi)裝飾實(shí)例設(shè)計(jì)奠定基礎(chǔ)。最后,運(yùn)用以上理論對(duì)美國(guó)加州牛肉面大王快餐店進(jìn)行室內(nèi)裝飾設(shè)計(jì)的實(shí)踐,對(duì)快餐店室內(nèi)裝飾提出可行性的設(shè)計(jì)方法,從而將理論分析與實(shí)際案例相結(jié)合來(lái)完善論文。
[Abstract]:With the increasing pace of modern life, fast food has become a part of people's daily diet. In the competitive and stressful life and work, people need spiritual relaxation and adjustment, and the requirements for the living environment are getting higher and higher. Therefore, fast food restaurants not only need to meet the basic functions of eating, but also need to have a certain leisure and entertainment function, through decorative design to convey a certain cultural feelings to meet people's spiritual needs. However, in our real life, the interior decoration design of fast food industry for the public has not been paid enough attention, and there is a lack of corporate image and brand shaping. Tend to model, simple interior decoration design will bring people a sense of boredom and no innovation for a long time. There are some small fast food restaurants with simple decoration, no characteristics, no sense of beauty. Therefore, how to get out of the misunderstanding of "pattern" in the interior decoration design of fast food restaurants, create personalized, distinctive theme, and integrate into the cultural connotation of fast food restaurant interior decoration design has become an important problem in the process of the development of fast food restaurants in our country. In this paper, the theory of visual symbols is introduced into the interior decoration design of fast food restaurants, and the new ideas and methods of interior decoration design of fast food restaurants are explored. First of all, by understanding the concept of symbols, the characteristics of visual symbols and the historical evolution of visual symbols, this paper analyzes that the theory of visual symbols is of great significance to the development of interior decoration design of fast food restaurants. Secondly, the classification of visual symbols is studied, and the application of image symbols, indicator symbols, symbols and color symbols in the interior decoration design of fast food restaurants is analyzed respectively. On this basis, the design principle, creative conception mode and design program of visual symbols in the interior decoration design of fast food restaurants are summarized, which lays the foundation for the follow-up interior decoration design of fast food restaurants. Finally, the practice of interior decoration design of California beef noodle king fast food restaurant is carried out by using the above theory, and the feasible design method of fast food restaurant interior decoration is put forward, so as to combine the theoretical analysis with the actual case to perfect the paper.
【學(xué)位授予單位】：東北林業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J525

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本文編號(hào)：2501308