【摘要】：我們生活在一個(gè)逐漸城市化和現(xiàn)代化的時(shí)代,社會(huì)發(fā)展越來越迅速,商業(yè)街在城市中占的比重逐漸增大,成為一個(gè)城市展現(xiàn)其自身魅力的重要場所,是一個(gè)城市塑造自我形象的重要聚集地。然而,當(dāng)今商業(yè)街卻面臨著逐漸浮躁和低俗的危險(xiǎn),使我們的生活環(huán)境越來越病態(tài),給我們的生活、工作和學(xué)習(xí)帶來消極的影響。我們置身在一條商業(yè)街上,首先感受到的是周身琳瑯滿目的店面裝飾,店面的形象成為一個(gè)城市的重要組成部門,它匯集了視覺環(huán)境藝術(shù)的特征,它的外觀造型、色彩、材料、風(fēng)格也與商業(yè)街的建筑風(fēng)格、街道特色、城市文化有著緊密的聯(lián)系。然而,現(xiàn)代人們?cè)诘昝嫜b飾時(shí)往往忽視了這一點(diǎn),對(duì)于自己的店面或是沒有審美裝飾意識(shí)或是只追求其裝飾的個(gè)性而忽視它的整體性,使得整個(gè)商業(yè)空間變得越來越混亂。本文在筆者查閱了大量的資料和經(jīng)過了反復(fù)的實(shí)地考察以后,通過對(duì)現(xiàn)代城市商業(yè)街店面裝飾的一些淺薄的分析,試圖找到解決問題的辦法,并呼吁社會(huì)各界人士共同來關(guān)注這個(gè)話題,最終的目的是為了樹立城市的高度現(xiàn)代化、科技化、文明化和人文化的視覺形象,給人們創(chuàng)造一個(gè)舒適和諧的購物娛樂環(huán)境,建立富于城市特色的商業(yè)街氛圍。
[Abstract]:We live in an era of gradual urbanization and modernization, social development is becoming more and more rapid, the proportion of commercial streets in the city is gradually increasing, and it has become an important place for a city to show its own charm. It is an important gathering place for the city to shape its self-image. However, today's commercial streets are facing the danger of gradually impetuous and vulgar, which makes our living environment more and more morbid, and brings negative influence to our life, work and study. We are in a commercial street, the first thing we feel is the dazzling decoration of the storefront, the image of the storefront becomes an important component of the city, it brings together the characteristics of the visual environment art, its appearance, shape, color, materials, Style is also closely related to the architectural style, street characteristics and urban culture of the commercial street. However, the modern people often ignore this point when they decorate the storefront. The whole commercial space becomes more and more confused because they either have no aesthetic decorating consciousness or only pursue the individual character of the decoration and ignore the integrity of the whole business space. In this paper, after consulting a large number of materials and after repeated on-the-spot visits, through some shallow analysis of the storefront decoration of the modern urban commercial street, the author tries to find a solution to the problem. And appeal to people from all walks of life to pay attention to this topic together, the ultimate goal is to establish a high degree of modernization, science and technology, civilization and human culture of the visual image of the city, to create a comfortable and harmonious shopping and entertainment environment for people. Set up a commercial street atmosphere full of urban characteristics.
【學(xué)位授予單位】：青島理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TU247.2

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本文編號(hào)：2462274