【摘要】：建筑裝飾行業(yè)是與人民生活息息相關(guān)的行業(yè),它是既古老又年輕、既傳統(tǒng)又現(xiàn)代的一個(gè)行業(yè),在全面建設(shè)小康社會(huì)當(dāng)中擔(dān)負(fù)著重要的使命。隨著中國經(jīng)濟(jì)的發(fā)展、房地產(chǎn)的發(fā)展以及人民生活水平的提高,給建筑裝飾行業(yè)帶來了一個(gè)巨大的發(fā)展空間,在增加內(nèi)需和擴(kuò)大就業(yè)等方面有著突出的作用。 新中國成立以后,隨著我國經(jīng)濟(jì)的騰飛,當(dāng)代的建筑裝飾活動(dòng)日益繁榮,并逐漸形成了一個(gè)獨(dú)立的行業(yè)。這一時(shí)期的建筑裝飾業(yè)在其發(fā)展的過程中,既取得了諸多輝煌的成就,同時(shí)也暴露出了一些問題。論文對(duì)我國當(dāng)代的建筑裝飾業(yè)的市場行為進(jìn)行了總結(jié)和分析,從而得出建筑裝飾行業(yè)的發(fā)展趨勢(shì),為我國當(dāng)代的建筑裝飾行業(yè)提供了一個(gè)較系統(tǒng)的論述,本文介紹了裝飾裝修行業(yè)的研究范圍,闡述了裝飾裝修行業(yè)的特性,分析了中國裝飾裝修行業(yè)的現(xiàn)狀,討論了它的市場競爭狀況,在此基礎(chǔ)上,重點(diǎn)分析了目前裝飾裝修行業(yè)的市場營銷策略,針對(duì)當(dāng)前行業(yè)發(fā)展面臨的機(jī)遇與威脅,提出了我們對(duì)建筑裝飾行業(yè)發(fā)展的投資及戰(zhàn)略建議。以嚴(yán)謹(jǐn)?shù)膬?nèi)容、翔實(shí)的數(shù)據(jù)、直觀的圖表幫助建筑裝飾企業(yè)準(zhǔn)確把握行業(yè)發(fā)展動(dòng)向、正確制定企業(yè)競爭戰(zhàn)略和投資策略。本文的主要數(shù)據(jù)來源于國家統(tǒng)計(jì)局、國家信息中心、海關(guān)總署、中國建筑裝飾行業(yè)協(xié)會(huì)等業(yè)內(nèi)權(quán)威專業(yè)研究機(jī)構(gòu)以及我中心的實(shí)地調(diào)研。本文整合了多家權(quán)威機(jī)構(gòu)的數(shù)據(jù)資源和專家資源,從眾多數(shù)據(jù)中提煉出了精當(dāng)、真正有價(jià)值的情報(bào),并結(jié)合了行業(yè)所處的環(huán)境,從理論到實(shí)踐、宏觀與微觀等多個(gè)角度進(jìn)行研究分析,其結(jié)論和觀點(diǎn)達(dá)了到前瞻性、實(shí)用性和可行性的統(tǒng)一。
[Abstract]:Architectural decoration industry is closely related to people's life. It is an industry that is old, young, traditional and modern, and shoulders an important mission in building a well-off society in an all-round way. With the development of Chinese economy, the development of real estate and the improvement of people's living standard, it brings a huge development space to the construction and decoration industry, and plays a prominent role in increasing domestic demand and expanding employment. After the founding of New China, with the rapid development of China's economy, contemporary architectural decoration activities have become increasingly prosperous, and gradually formed an independent industry. In the process of development of architectural decoration industry in this period, it not only made many brilliant achievements, but also exposed some problems. This paper summarizes and analyzes the market behavior of the contemporary architectural decoration industry in China, and concludes the development trend of the architectural decoration industry, which provides a more systematic exposition for the contemporary architectural decoration industry in our country. This paper introduces the research scope of decoration and decoration industry, expounds the characteristics of decoration and decoration industry, analyzes the present situation of decoration and decoration industry in China, and discusses its market competition. This paper mainly analyzes the marketing strategy of decoration and decoration industry at present, and puts forward our investment and strategic suggestions for the development of building decoration industry in view of the opportunities and threats facing the development of the industry. With strict content, accurate data and visual chart, it helps the architectural decoration enterprise to grasp the development trend of the industry accurately, and to formulate the competition strategy and investment strategy of the enterprise correctly. The main data of this paper are from the National Bureau of Statistics, the National Information Center, the General Administration of Customs, the China Construction and Decoration Industry Association and other authoritative professional research institutions, as well as my center of field research. This paper integrates the data resources and expert resources of many authoritative organizations, abstracts from the numerous data the accurate, truly valuable intelligence, and combines the industry environment, from the theory to the practice, The conclusion and viewpoint are forward-looking, practicability and feasibility.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：F426.92

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