【摘要】：云南馬關(guān)地處中越邊境,獨特的地理環(huán)境適宜發(fā)展旅游業(yè),但馬關(guān)的旅游紀念品發(fā)展不夠完善,沒有將當?shù)厣贁?shù)民族的文化植入其中,以增加其文化內(nèi)涵。再加上當?shù)孛缱逦幕诂F(xiàn)代文化的沖擊下慢慢已經(jīng)出現(xiàn)斷代、消失的情況,最具特色的苗族裝飾元素及傳統(tǒng)的手工藝正處于衰退之中。本課題選取馬關(guān)的苗族裝飾元素,要將其應(yīng)用在地方旅游紀念品設(shè)計中,以求增加該地旅游紀念品的民族文化內(nèi)涵,從而促進馬關(guān)區(qū)域旅游經(jīng)濟的快速發(fā)展。通過實地調(diào)研,對收集到的地方苗族裝飾元素進行圖案整理。先對收集到的地方圖案按照形態(tài)和色彩兩大方面進行分類研究,并通過運用現(xiàn)代設(shè)計手法,進行圖案重新設(shè)計。旅游紀念品由于涵蓋內(nèi)容過多,本文將從首飾、現(xiàn)代包、茶具三個方面進行設(shè)計。通過對馬關(guān)地區(qū)苗族裝飾圖案從打散重構(gòu)和整合及多種變化方法進行再設(shè)計后,結(jié)合當前該類旅游紀念品流行趨勢,在一年的實踐過程中完成了 125張單品設(shè)計方案手繪稿。同時,對已完成的設(shè)計草圖按照苗族圖案分類進行篩選,選出40張手繪初稿進行進一步設(shè)計。設(shè)計中,結(jié)合2017年最新秋冬流行色系,在顏色的運用上完成民族與流行趨勢的相結(jié)合,按照苗族的裝飾元素,形成四大類設(shè)計,最終形成8套首飾效果圖、7個現(xiàn)代包效果圖、2套茶具設(shè)計效果圖,并最終完成2個單品的成品。在設(shè)計中,較系統(tǒng)的完成了旅游紀念品制作從構(gòu)思草圖在經(jīng)過篩選,再到效果圖到成品的過程。本次設(shè)計的目的是希望通過對地方旅游紀念品的設(shè)計,試圖對帶動馬關(guān)地區(qū)旅游經(jīng)濟的大力發(fā)展起到一定的積極作用。
[Abstract]:Ma Guan in Yunnan Province is located on the border between China and Vietnam, and its unique geographical environment is suitable for developing tourism. However, the tourism souvenirs of Ma Guan are not perfect enough, and the local minority culture has not been implanted into them in order to increase its cultural connotation. In addition, the local Miao culture under the impact of modern culture has slowly appeared in the era, disappear, the most characteristic Miao decorative elements and traditional handicrafts are in decline. In order to increase the national cultural connotation of the local tourist souvenirs and promote the rapid development of the regional tourism economy, this paper selects the Miao nationality decoration elements of the Ma Guan area, and applies them to the design of local tourist souvenirs in order to increase the national cultural connotation of the local tourist souvenirs. Through field investigation, the collection of local Miao decorative elements for the pattern arrangement. Firstly, the collected local patterns are classified according to shape and color, and the design is redesigned by using modern design techniques. Tourism souvenirs cover too much content, this paper from jewelry, modern bag, tea set three aspects of design. After redesigning the decoration patterns of Miao nationality in Maguan area from scattered reconstruction and integration and various change methods, combined with the current trend of this kind of tourist souvenirs, 125 hand-drawn drawings of individual design schemes were completed in the course of one year's practice. At the same time, 40 hand-drawn drafts were selected for further design according to Miao design classification. In the design, combined with the latest autumn and winter color system of 2017, the combination of ethnic groups and popular trends is completed in the use of colors, and according to the decorative elements of the Miao people, four major categories of designs are formed. Finally, 8 sets of jewelry effect drawings, 7 modern package effect drawings and 2 sets of tea set design effect drawings were formed, and the final finished products of 2 individual products were finished. In the design, the process of making tourist souvenirs is systematically completed, from the sketch of conception through screening, then to the effect map to the finished product. The purpose of this design is to try to play a positive role in driving the development of tourism economy in Maguan area through the design of local tourist souvenirs.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J505

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