【摘要】：隨著全球經濟的一體化和互聯(lián)網技術的廣泛應用，企業(yè)之間的競爭日趨加劇，競爭的形態(tài)也發(fā)生著深刻的演變。企業(yè)面臨著的市場競爭已經由二十世紀七八十年代單純的產品外部形態(tài)競爭發(fā)展到內部核心形態(tài)的競爭。企業(yè)要在激烈的市場競爭中立于不敗之地并不斷發(fā)展，就必須進一步鞏固并確立自己的競爭優(yōu)勢，而轉型升級正成為企業(yè)確立新的競爭優(yōu)勢的主要手段。 近年來，建筑裝飾行業(yè)迎來高速增長期，其總產值以20%左右的速度遞增，已發(fā)展成為國民經濟體系中的重要行業(yè)之一。但建筑裝飾企業(yè)在面臨著機遇的同時，也面臨著挑戰(zhàn)。在外部環(huán)境方面，人工成本及能源、材料價格大幅度上漲，，加上稅費較高、工程保證金過高并長期扣壓、結算周期過長、社會保險負擔過重等原因，建筑裝飾工程項目的創(chuàng)利能力不斷下降；在企業(yè)內部管理方面，企業(yè)規(guī)模經營能力差、操作水平低，仍然處于傳統(tǒng)的運營模式，管理的專業(yè)化、差異化、優(yōu)質化發(fā)展能力較低，主導施工技術的變革與發(fā)展緩慢。以上種種因素都嚴重制約了建筑裝飾企業(yè)的發(fā)展，建筑裝飾企業(yè)必須盡快完成轉型升級，進行技術創(chuàng)新、管理創(chuàng)新，以擁有新的競爭優(yōu)勢。 本文結合轉型升級相關理論（包括企業(yè)邊界理論、技術創(chuàng)新理論、核心競爭力理論），初步構建了一個建筑裝飾企業(yè)轉型升級戰(zhàn)略的分析框架，并結合該框架，梳理了A建筑裝飾企業(yè)轉型升級的歷程，并在與行業(yè)標桿企業(yè)對比的基礎上，總結和提煉了相關理念和經驗，對現(xiàn)代建筑裝飾企業(yè)的可持續(xù)發(fā)展具有一定的借鑒意義。
[Abstract]:With the integration of global economy and the wide application of Internet technology, the competition between enterprises is becoming more and more serious, and the form of competition is also undergoing profound evolution. The market competition that enterprises are facing has developed from the competition of the external form of products to the competition of internal core form in the 1970s and 1980s. In order to be invincible in the fierce market competition, enterprises must further consolidate and establish their own competitive advantage, and the transformation and upgrading is becoming the main means for enterprises to establish new competitive advantages. In recent years, the construction decoration industry ushered in a period of rapid growth, its total output value increased by about 20%, has developed into one of the important industries in the national economic system. However, architectural decoration enterprises are faced with both opportunities and challenges. In terms of the external environment, the cost of labor and energy, the price of materials, the higher taxes and fees, the excessive and long-term withholding of the project margin, the long settlement period, the excessive burden of social insurance, and so on, In the aspect of enterprise internal management, the enterprise's scale management ability is poor, the operation level is low, it is still in the traditional operation mode, the management's specialization, differentiation, high quality development ability is low. The reform and development of leading construction technology is slow. All these factors have seriously restricted the development of architectural decoration enterprises. Architectural decoration enterprises must complete the transformation and upgrade as soon as possible, carry out technological innovation and management innovation in order to have new competitive advantages. Based on the relevant theories of transformation and upgrading (including enterprise boundary theory, technology innovation theory, core competence theory), this paper preliminarily constructs an analytical framework of transformation and upgrading strategy of architectural decoration enterprises, and combines this framework. This paper combs the process of transformation and upgrading of A architectural decoration enterprise, and on the basis of comparison with the benchmark enterprise, summarizes and refines the relevant ideas and experiences, which has certain reference significance for the sustainable development of modern architectural decoration enterprise.
【學位授予單位】：華南理工大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F426.92

【引證文獻】

相關碩士學位論文 前1條

1 梁劍;廣州美術公司競爭力研究[D];中南大學;2013年

本文編號：2173573