本文選題：建筑裝飾 + 發(fā)展戰(zhàn)略　； 參考：《湖南師范大學》2014年碩士論文

【摘要】：過去35年,我國建筑裝飾產業(yè)規(guī)模以年平均近17%的速度增長,隨著國內經濟增長趨緩及全球經濟的增長乏力,使得國內建筑裝飾市場的競爭越來越激烈。同時,JD公司最近幾年發(fā)展平緩,為解決JD公司日益嚴重的發(fā)展問題,追趕同行發(fā)展水平,盡快回到行業(yè)百強行列,因此,JD公司需要加大對戰(zhàn)略發(fā)展規(guī)劃的重視。 本文以JD公司為研究對象,運用企業(yè)戰(zhàn)略管理理論與方法,研究國內建筑裝飾行業(yè)發(fā)展趨勢,分析JD公司內、外部環(huán)境因素,并在此基礎上去策劃未來三年的JD公司總體發(fā)展戰(zhàn)略目標,以及JD公司戰(zhàn)略制定、戰(zhàn)略步驟、職能層措施等,并圍繞該目標制定一系列實施措施去保障整體戰(zhàn)略目標的實現(xiàn)。 本文通過對JD公司企管辦、辦公室、財務部以及行業(yè)數(shù)據(jù)進行調查研究、統(tǒng)計分析,對各層級管理人員及外部相關人員進行訪談,在此基礎上運用PEST分析法、波特模型對JD公司的外部環(huán)境進行分析,總結外部威脅與機遇因素；對JD公司內部環(huán)境進行分析研究,總結內部優(yōu)勢與劣勢因素,運用SWOT矩陣進行戰(zhàn)略分析,依據(jù)分析結論策劃了到2017年成為建筑裝飾行業(yè)百強企業(yè),實現(xiàn)10億元年產值的戰(zhàn)略總目標,同時創(chuàng)新界定了JD公司公裝業(yè)與幕墻業(yè)并重的多元化經營戰(zhàn)略,商場、寫字樓領域的產品差異化戰(zhàn)略,尋找合作伙伴建立戰(zhàn)略聯(lián)盟戰(zhàn)略等職能性戰(zhàn)略目標,并為實現(xiàn)戰(zhàn)略目標制定了拓展市場,實施走出去策略；尋找合作伙伴；生產差異化產品；品牌宣傳推廣；培養(yǎng)與引進人才；完善企業(yè)文化；分解管理目標；產業(yè)園基地建設；開展科技創(chuàng)新活動；推進信息化建設；加強績效管理；實施風險管理等一系列具體的實施措施,為戰(zhàn)略目標的實現(xiàn)提供保障。
[Abstract]:In the past 35 years, the scale of China's architectural decoration industry has grown at an average annual rate of nearly 17%. With the domestic economic growth slowing down and the global economic growth weak, the competition in the domestic construction decoration market is becoming more and more fierce. At the same time, JD company has a slow development in recent years. In order to solve the increasingly serious development problems of JD Company, to catch up with the development level of peers and return to the top 100 of the industry as soon as possible, JD Company needs to pay more attention to the strategic development planning. This article takes JD Company as the research object, uses the enterprise strategic management theory and method, studies the domestic architectural decoration industry development trend, analyzes the JD company internal and external environment factor, On this basis, the author plans the JD company's overall development strategic objectives for the next three years, as well as the JD company's strategic formulation, strategic steps, functional level measures, etc., and formulates a series of implementation measures around this goal to ensure the realization of the overall strategic objectives. Based on the investigation and analysis of the data of the enterprise management office, the finance department and the industry of JD Company, this paper makes an interview with the managers at all levels and external related personnel. On the basis of this, we use the PEST analysis method. Porter model analyzes the external environment of JD Company, summarizes the external threat and opportunity factors, analyzes and studies the internal environment of JD Company, summarizes the internal advantages and disadvantages, and uses SWOT matrix to carry out strategic analysis. According to the conclusion of the analysis, this paper plans to become a top 100 enterprise in architectural decoration industry by 2017, and realizes the total strategic goal of 1 billion yuan annual output value. At the same time, it innovates and defines the diversified management strategy of JD Company, which pays equal attention to the public clothing industry and curtain wall industry. The strategy of product differentiation in office area, the strategy of finding partners and establishing strategic alliance, etc., and the development of market, the implementation of the strategy of going out, the seeking of partners, the production of differentiated products, etc. Brand promotion; training and introducing talents; perfecting corporate culture; decomposing management objectives; building industrial park base; carrying out scientific and technological innovation activities; promoting information construction; strengthening performance management; Implementation of risk management and a series of specific implementation measures to provide protection for the realization of strategic objectives.
【學位授予單位】：湖南師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.92;F272

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