本文選題：童裝裝飾 + 4-6歲兒童心理　； 參考：《北京服裝學(xué)院》2010年碩士論文

【摘要】：裝飾是一種普遍的藝術(shù)和文化現(xiàn)象。隨著人類社會(huì)的發(fā)展和演進(jìn),裝飾已成為一種普遍的人類行為和人的社會(huì)生活方式,而服飾是人類裝飾行為中一個(gè)極為重要的組成部分。兒童是我國(guó)眾多人口中的一個(gè)特殊的群體,隨著國(guó)內(nèi)人們生活水平的不斷提高,特別是我國(guó)實(shí)行計(jì)劃生育政策后,父母對(duì)孩子更加重視,家長(zhǎng)用在孩子身上的開支日益增加,其中童裝消費(fèi)成為當(dāng)前家庭生活的重要支出,同時(shí)兒童服裝的消費(fèi)也越來越受到商家的關(guān)注。童裝市場(chǎng)是繼成衣市場(chǎng)之后,被業(yè)內(nèi)人士普遍看好、被國(guó)內(nèi)外服裝企業(yè)競(jìng)相爭(zhēng)奪的市場(chǎng)。因此,本文以市場(chǎng)銷售狀況為主線,以消費(fèi)者消費(fèi)需求為切入點(diǎn),分析當(dāng)今北京都市童裝裝飾特征及其童裝品牌裝飾傾向。 論文以4-6歲兒童服裝裝飾為研究重點(diǎn),分四個(gè)章節(jié)進(jìn)行論述。第一章:我國(guó)童裝現(xiàn)狀分析。通過對(duì)童裝市場(chǎng)調(diào)研、分析,探尋當(dāng)今童裝消費(fèi)傾向,以便更為深入地解析裝飾在童裝消費(fèi)過程中所起的作用。第二章:童裝裝飾的特征與功能。剖析兒童生理、心理特征,接著闡述當(dāng)今都市童裝裝飾特征,從色彩、圖案等方面分析當(dāng)下裝飾形式在童裝中的應(yīng)用,然后對(duì)童裝裝飾功能進(jìn)行探討。第三章:我國(guó)童裝裝飾新現(xiàn)象。揭示當(dāng)前童裝、特別是4-6歲兒童服裝裝飾的變化及發(fā)展趨勢(shì)。第四章:品牌分析,通過成功案例分析進(jìn)一步闡明裝飾在童裝上的特殊作用和重要意義。論文最后是結(jié)語部分,依據(jù)現(xiàn)代童裝發(fā)展趨勢(shì),提出個(gè)人對(duì)童裝設(shè)計(jì)中裝飾形式的建議。
[Abstract]:Decoration is a universal artistic and cultural phenomenon. With the development and evolution of human society, decoration has become a universal human behavior and social life style, and clothing is an extremely important part of human decorative behavior. Children are a special group among many people in our country. With the continuous improvement of people's living standards in China, especially after the implementation of the family planning policy in our country, parents pay more attention to their children, and parents spend more and more on their children. Children's clothing consumption has become an important expenditure in current family life, and the consumption of children's clothing has been paid more and more attention by merchants. The children's clothing market is the market which is widely favored by the industry and competed by domestic and foreign garment enterprises after the ready-to-wear market. Therefore, this paper takes the marketing situation as the main line and the consumer consumption demand as the breakthrough point to analyze the characteristics of children's clothing decoration in Beijing and its decoration tendency of children's clothing brand. This paper focuses on 4-6-year-old children's clothing decoration and discusses it in four chapters. Chapter one: analysis of the present situation of children's clothing in China. Through the research and analysis of children's wear market, this paper explores the current consumption tendency of children's wear, so as to analyze the role of decoration in the process of children's clothing consumption. Chapter two: the characteristics and functions of children's clothing decoration. This paper analyzes the physiological and psychological characteristics of children, then expounds the decorative features of children's clothing in the city today, analyzes the application of the current decoration form in children's clothing from the aspects of color and pattern, and then probes into the decorative function of children's clothing. Chapter three: the new phenomenon of children's clothing decoration in China. To reveal the current children's clothing, especially children aged 4-6 years old clothing decoration changes and development trend. Chapter IV: brand analysis, through the successful case study to further clarify the special role and significance of decoration in children's clothing. The last part of the paper is the conclusion. According to the development trend of modern children's clothing, the author puts forward personal suggestions on decorative form of children's clothing design.
【學(xué)位授予單位】：北京服裝學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：F426.86

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 王育星;;童鞋裝飾風(fēng)格初探[J];西部皮革;2013年11期

相關(guān)碩士學(xué)位論文 前1條

1 杜彬;動(dòng)漫形象在服裝品牌推廣中的應(yīng)用研究[D];浙江理工大學(xué);2012年

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本文編號(hào)：1775975