【摘要】：Web2.0技術(shù)的迅速發(fā)展,為信息的快速、多向傳播提供了技術(shù)平臺(tái)。在此平臺(tái)之上如何讓信息更有效,更高效的傳播,對(duì)商家、企業(yè)和個(gè)人都提出了新的挑戰(zhàn)和機(jī)遇。以往互聯(lián)網(wǎng)信息傳播中,人們一般更關(guān)注視覺(jué)符號(hào)的傳播——尤其會(huì)放大視頻和文字的作用,忽略音樂(lè)符號(hào)的影響力。實(shí)際上,音樂(lè)作為一種符號(hào)或主導(dǎo)或輔助信息傳播的作用要遠(yuǎn)遠(yuǎn)大于它的“欣賞收聽(tīng)”功能。本文將以Web2.0平臺(tái)的音樂(lè)符號(hào)為研究對(duì)象,運(yùn)用傳播學(xué),音樂(lè)學(xué)和音樂(lè)美學(xué)的研究視角,結(jié)合Web2.0平臺(tái)上具體的案例,分析音樂(lè)符號(hào)在信息傳播中的情感表達(dá)作用。同時(shí)指出音樂(lè)符號(hào)的情感表達(dá)并不是單獨(dú)存在的,它是基于“人”和Web2.0平臺(tái),與其他形式的多媒體信息相結(jié)合,共同作用所產(chǎn)生的信息傳播行為。在此過(guò)程中音樂(lè)符號(hào)與受眾建立了一種關(guān)系,這種關(guān)系不僅對(duì)了解Web2.0平臺(tái)的受眾心理和消費(fèi)習(xí)慣有巨大的幫助,更為商家和個(gè)人打開(kāi)了一條網(wǎng)絡(luò)營(yíng)銷(xiāo)的新思路。
[Abstract]:The rapid development of Web2.0 technology provides a technical platform for the rapid and multidirectional dissemination of information. On this platform, how to make the information more effective and efficient, which brings new challenges and opportunities to businesses, enterprises and individuals. In the past, people pay more attention to the transmission of visual symbols, especially to enlarge the role of video and text, and ignore the influence of music symbols. In fact, music as a symbol or as a leading or auxiliary role in the dissemination of information is far greater than its "appreciation and listening" function. This article will take the music symbol of the Web2.0 platform as the research object, uses the communication, the musicology and the music esthetics research angle of view, unifies the concrete case on the Web2.0 platform, analyzes the music symbol in the information dissemination emotion expression function. At the same time, it points out that the emotional expression of musical symbols does not exist alone, it is based on "human" and Web2.0 platform, and combined with other forms of multimedia information, the joint action of information dissemination behavior. In this process, music symbols establish a relationship with the audience, which not only has great help to understand the audience psychology and consumption habits of Web2.0 platform, but also opens a new way of network marketing for merchants and individuals.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類(lèi)號(hào)】：J605

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相關(guān)期刊論文 前1條

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本文編號(hào)：2390460