本文選題：超迷因 + 信息時(shí)代�。� 參考：《東北師范大學(xué)》2015年碩士論文

【摘要】：本文對(duì)當(dāng)前人類所處于的信息時(shí)代的新視覺形式做出了探究,隨著信息時(shí)代發(fā)展成熟,網(wǎng)絡(luò)成為了這一時(shí)代中最重要的信息媒體,不僅改變了人類很多行為習(xí)慣,同時(shí)海量信息空前的刺激著人類的大腦,由于人類大腦具有高度的可塑性,實(shí)際上在這些行為方式的改變的同時(shí),也重塑了人類的思維模式,甚至產(chǎn)生了新的自我意識(shí)。伴隨著思維的改變,必將有一種或幾種更符合時(shí)代特性的視覺形式產(chǎn)生。同時(shí),互聯(lián)網(wǎng)的形成,信息在不同計(jì)算機(jī)間轉(zhuǎn)移,是作為信息的復(fù)制子迷因的完美載體。由于迷因本身具有強(qiáng)烈的自我復(fù)制意圖,伴隨著技術(shù)成熟,全世界數(shù)據(jù)累積現(xiàn)象大幅度提高,迷因的自我復(fù)制行為程度也遠(yuǎn)勝于以往的人類社會(huì)。而隨著近些年逐漸進(jìn)入“讀圖時(shí)代”,視覺信息越來越起到主導(dǎo)作用的情況下,根據(jù)迷因的特點(diǎn),迷因會(huì)更傾向于視覺形象中復(fù)制,由于這種迷因形態(tài)的視覺傾向性以及互聯(lián)網(wǎng)作為培養(yǎng)基特有的性質(zhì)令迷因前所未有的高速復(fù)制,一種仍隸屬于迷因卻與以往迷因傾向有所區(qū)別的更具有時(shí)代性復(fù)制子得以出現(xiàn),為了區(qū)分維度,這里將其稱為超迷因(metameme)。由于信息時(shí)代環(huán)境的影響,人們習(xí)慣于注意力的頻繁切換,更容易發(fā)生類似心智游移的現(xiàn)象。根據(jù)迷因理論,互聯(lián)網(wǎng)與人均為迷因的培養(yǎng)基,這種狀態(tài)是由于超迷因的特性,為了領(lǐng)超迷因進(jìn)行更有效的復(fù)制與傳播,互聯(lián)網(wǎng)與人共同協(xié)調(diào)而成的,稱為超迷因游移(metameme wandering)狀態(tài)。實(shí)際上超迷因游移狀態(tài)反映了人類思維和意識(shí)的重大變遷,這里對(duì)伴隨其產(chǎn)生視覺藝術(shù)形式超迷因游移的理論做出探究:近扁平化設(shè)計(jì)的二維主導(dǎo)設(shè)計(jì)風(fēng)格。扁平化設(shè)計(jì)具有對(duì)信息傳遞的良好屬性,不過在復(fù)雜的視覺畫面中會(huì)容易存在模糊重點(diǎn)的狀況,所以應(yīng)為近扁平化設(shè)計(jì)的視覺風(fēng)格。這種風(fēng)格保留了扁平化設(shè)計(jì)的主要好處,同時(shí)在需要引導(dǎo)觀者的細(xì)節(jié)上增加一些微妙的暗示與深度的表現(xiàn)。即在二維扁平化風(fēng)格下會(huì)為了主體信息做出一些有別于真實(shí)感擬物感視覺風(fēng)格的調(diào)整。善于利用視覺符號(hào)。視覺符號(hào)的使用來是用來獲得關(guān)注并幫助用戶構(gòu)成心智模型,更為高效的傳遞信息。由于視覺是人類對(duì)于客觀世界最重要的感知方式,在如今被譽(yù)為“讀圖時(shí)代”的大環(huán)境下,視覺傳播在信息傳播中的重要性越來越強(qiáng),而人們對(duì)視覺符號(hào)的積累也越來越豐富。對(duì)具有代表性、有廣泛受眾的視覺符號(hào)的挖掘使用,是實(shí)現(xiàn)超迷因游移幫助觀者快速建立心智模型的目的一個(gè)重要方法。具有良好的記憶性。由于超迷因強(qiáng)烈的復(fù)制能動(dòng)性,即信息的有效傳遞和記憶是超迷因游移的一個(gè)重要特征。由于人即使在注意力較集中情況下的工作記憶也比較有限,所以當(dāng)面對(duì)表達(dá)信息較多的情形下,如果需要傳達(dá)較高數(shù)量信息時(shí),要有意識(shí)的通過組塊來表現(xiàn)視覺,幫助觀者記憶。多采取明度較高、飽和度較高的色彩,令畫面更有擴(kuò)張能動(dòng)性。具有故事性。故事性的意義首先在于其幫助觀者記憶,其次更為重要的是加深信息的深層關(guān)聯(lián),在注重通過視覺傳遞信息外同樣不能忽視藝術(shù)的存在本質(zhì),即對(duì)社會(huì)意識(shí)形態(tài)的反應(yīng)和對(duì)審美理想的追求。具有視覺“生殖力”。由于產(chǎn)生于信息時(shí)代的成熟期,并與時(shí)代有著相同向性,所以本身內(nèi)含有力的信息復(fù)制欲望意象,這也是超迷因游移藝術(shù)的生命原動(dòng)力。超現(xiàn)實(shí)的意味。有別于十九世紀(jì)初的超現(xiàn)實(shí)主義所倡導(dǎo)的離開現(xiàn)實(shí),否認(rèn)理性與控制,超迷因游移的超現(xiàn)實(shí)是指在視覺形態(tài)與意象上對(duì)現(xiàn)實(shí)的擴(kuò)張?zhí)剿饕约俺w驗(yàn)。
[Abstract]:This paper makes a probe into the new visual form in the information age of human being. With the development of the information age, the network has become the most important information media in this era, which not only changed a lot of human behavior habits, but also the massive information stimulated the human brain unprecedentedly, because of the high plasticity of the human brain. In fact, at the same time the changes in these ways of behavior remould the human thinking pattern, and even create a new self consciousness. With the change of thinking, there will be one or several visual forms that are more consistent with the characteristics of the times. At the same time, the formation of the Internet, the transfer of information between different computers, is a copy of the information. Because of the strong self replicating intention of the memes, because of the strong self replicating intention of the memes themselves and the mature technology, the accumulation of data in the whole world has been greatly improved, and the self replicating behavior of the memes is far better than the previous human society. With the gradual entry into the "reading time" in recent years, the visual information has become more and more dominant. In this case, according to the characteristics of the meme, the meme will be more inclined to copy in the visual image. Because of the visual tendency of the form of the meme and the unique character of the Internet as the culture base, the fan will be replicated at an unprecedented rate, and a more epochal replica, which is still subordinate to the former, is different from the former. Now, in order to distinguish the dimension, it is called metameme. Due to the influence of the information age environment, people are accustomed to frequent switching of attention, which is more likely to occur like mental wandering. According to the theory of meme, the Internet and the medium per person as a meme are due to the characteristics of the super memes, in order to lead super fans. With more effective replication and dissemination, the Internet is co ordinated with people, known as the metameme wandering state. In fact, super fans reflect the major changes in human thinking and consciousness because of their migrating state. Leading design style. Flat design has a good attribute of information transmission, but it is easy to have a vague focus in complex visual images, so it should be a visual style that is nearly flat. This style preserves the main benefits of flattening design and adds subtle details to the details that need to be guided. The expression of hint and depth. That is, in the two-dimensional flattening style, it will make some adjustments to the subjective sense of the visual style for the subject information. Be good at using visual symbols. The use of visual symbols is used to gain attention and help users to form mental models and deliver information more efficiently. In the world's most important sense of perception, the importance of visual communication in information communication is becoming more and more important, and the accumulation of visual symbols is becoming more and more abundant. The purpose of establishing the mental model is an important method. It has good memory. Because of the strong replication of the activity, the effective transmission and memory of the information are an important feature of the migration of the hyper meme. In this case, if you need to communicate a higher amount of information, you should consciously use the block to show the vision, help the viewer to remember. Take more lightness and saturation of color, make the picture more dynamic. It is storytelling. The meaning of the story is first of its help to the viewer, and the second more important is to deepen the information. In the deep connection, we can not ignore the essence of the existence of art, that is, the response to the social ideology and the pursuit of the aesthetic ideal. It has the visual "reproductive power". Because it is produced in the maturity of the information age and has the same direction as the times, it contains strong information to copy the desire. Elephant, this is also the motive force of the life of the super wandering art. The implication of surrealism is different from the fact that the surrealism, which was advocated in the early nineteenth Century, denies reason and control, and the surrogate hyper reality is the expansion of reality and the super experience in visual form and image.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：J534

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本文編號(hào)：2105433