本文關(guān)鍵詞： 書(shū)籍裝幀設(shè)計(jì) 情感訴求 五感體驗(yàn) 人性化設(shè)計(jì)　出處：《齊魯工業(yè)大學(xué)》2015年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：書(shū)籍是全世界的營(yíng)養(yǎng)品。在《讓心靈去旅行》一文中提到：“生活里沒(méi)有書(shū)籍,就好像沒(méi)有陽(yáng)光；智慧里沒(méi)有書(shū)籍,就好像鳥(niǎo)兒沒(méi)有翅膀�！庇纱丝梢�(jiàn)書(shū)籍對(duì)于人們的重要性。隨著科技的高速發(fā)展以及信息時(shí)代的到來(lái),各種電子媒介迅速滲透到人們生活的中,以其傳播速度快、波及范圍廣、交互性強(qiáng)等優(yōu)勢(shì),對(duì)傳統(tǒng)書(shū)籍形成不小的沖擊力。部分讀者更愿意選擇費(fèi)用較低、方便快捷的網(wǎng)絡(luò)閱讀,而閱讀書(shū)籍的人群出現(xiàn)了一個(gè)下滑的趨勢(shì)；與此同時(shí),讀者對(duì)于書(shū)籍的美感和功能有了更多的要求,這就迫使書(shū)籍設(shè)計(jì)者不僅僅只是對(duì)書(shū)籍的封面和內(nèi)文進(jìn)行設(shè)計(jì),而是更加注重書(shū)籍情感化的表達(dá)方式,以其美觀(guān)、大方、更富吸引力的書(shū)籍設(shè)計(jì)為主導(dǎo)方向。本文從書(shū)籍色彩、版式、插圖、材質(zhì)等方面進(jìn)行研究,探討書(shū)籍給予讀者的情感訴求,從讀者出發(fā)追求設(shè)計(jì)的新情感,從而加強(qiáng)書(shū)籍設(shè)計(jì)的審美性和讀者的購(gòu)買(mǎi)欲望。本文從以下幾個(gè)方面分析書(shū)籍裝幀設(shè)計(jì)中的情感訴求。其一,簡(jiǎn)述書(shū)籍裝幀設(shè)計(jì)的概念和形式,舉例說(shuō)明書(shū)籍設(shè)計(jì)在“五感”中的情感體驗(yàn),并闡明情感訴求概念和讀者的現(xiàn)代需求與情感。其二,探究書(shū)籍設(shè)計(jì)與情感訴求；分別從書(shū)籍的色彩、材質(zhì)、插圖、排版、文字找尋與情感訴求的關(guān)聯(lián)。色彩是本文的重中之重,尋求色彩整體風(fēng)格,從和諧角度出發(fā)闡明華貴的、喜慶的和現(xiàn)代的等色彩特性給讀者的視知覺(jué)感受。材質(zhì)是觸覺(jué)書(shū)籍的第一感受,也是書(shū)籍保護(hù)功能的重要體現(xiàn),從書(shū)籍的各種材質(zhì)和用途出發(fā),介紹人們對(duì)于書(shū)籍的視覺(jué)、觸覺(jué)等感受。通過(guò)對(duì)書(shū)籍的分類(lèi),分別介紹教科書(shū)、文藝類(lèi)書(shū)籍、兒童類(lèi)書(shū)籍等不同類(lèi)別的書(shū)籍中的插圖所表達(dá)出來(lái)的情感訴求。版式是一個(gè)書(shū)籍閱讀流程引導(dǎo),好的版式能讓人們更快的了解熟悉文章內(nèi)容,給人們帶去好的視覺(jué)印象。文字是人與人溝通的橋梁,是傾訴感情的媒介。從字體屬性角度出發(fā),舉例分析文字在書(shū)籍裝幀設(shè)計(jì)上的情感訴求。其三,研究文化觀(guān)念與書(shū)籍裝幀設(shè)計(jì)的情感表達(dá)。以加強(qiáng)書(shū)籍情感觀(guān)念認(rèn)識(shí)出發(fā),采用情感化為主題的多元化表現(xiàn)方法,在尊重傳統(tǒng)認(rèn)識(shí)的基礎(chǔ)上發(fā)揮個(gè)性和創(chuàng)造性上闡述文化內(nèi)涵。其四,書(shū)籍裝幀設(shè)計(jì)中情感訴求具有以讀者為核心的一種綜合性設(shè)計(jì)體驗(yàn)以及適可而止的特點(diǎn)。最后,對(duì)當(dāng)代書(shū)籍裝幀設(shè)計(jì)的藝術(shù)展望。以傳統(tǒng)民族文化與時(shí)尚元素并存,藝術(shù)性與商業(yè)性、人性化與本土化相統(tǒng)一的角度出發(fā),指導(dǎo)當(dāng)今的設(shè)計(jì)實(shí)踐�？傊�,書(shū)籍裝幀設(shè)計(jì)中情感訴求要以關(guān)心讀者情感為核心,以節(jié)約資源、保護(hù)環(huán)境為己任,使書(shū)籍裝幀設(shè)計(jì)更具人性化,從而達(dá)到更好的刺激銷(xiāo)售的目的。
[Abstract]:Books are the nutrition of the world. "No books in life, just like there is no sunshine," said the article "Let the mind travel". Wisdom without books is like birds without wings. "this shows the importance of books to people. With the rapid development of technology and the advent of the information age." A variety of electronic media quickly infiltrate into people's lives, with its advantages of fast transmission, wide spread range, strong interaction, and so on, it forms a great impact on traditional books. Some readers prefer to choose the lower cost. Convenient and fast online reading, and the people who read books have a downward trend; At the same time, readers have more requirements for the aesthetic sense and function of books, which forces book designers not only to design the cover and text of books, but also to pay more attention to the expression of book emotion. With its beautiful, generous, more attractive book design as the dominant direction. This paper from the book color, layout, illustrations, materials and other aspects of research, to explore the emotional appeal of books to readers. From the readers to pursue the new feelings of design, so as to strengthen the aesthetic design of books and readers' desire to buy. This article from the following several aspects of the book binding design in the emotional appeal. This paper briefly describes the concept and form of book binding design, illustrates the emotional experience of book design in the "five senses", and clarifies the concept of emotional appeal and the readers' modern needs and emotions. Explore the book design and emotional appeal; From the book color, material, illustrations, typesetting, text search and emotional appeal. Color is the most important part of this paper, seeking the overall color style, from the perspective of harmony to clarify the magnificent. The material is the first feeling of the tactile book, and it is also the important embodiment of the book protection function, starting from all kinds of materials and uses of the book. Through the classification of books, the introduction of textbooks, literature and art books. Children's books and other different types of books illustrations expressed the emotional appeal. Typography is a book reading process guide, a good layout can let people understand the content of familiar articles faster. Bring good visual impression to people. Text is a bridge between people and people, is a medium to pour out feelings. From the perspective of font properties, this paper analyzes the emotional appeal of text in book binding design. 3. This paper studies the emotional expression of cultural concept and book binding design. In order to strengthen the understanding of book emotional concept, it adopts the multi-expression method of emotion as the theme. On the basis of respecting traditional knowledge, the author expounds the cultural connotation on the basis of giving full play to personality and creativity. Book binding design emotional appeal has a reader as the core of a comprehensive design experience and can stop. Finally. To the contemporary book binding design art prospect. With the traditional national culture and the fashion element coexistence, the artistic and the commercial, the humanization and the localization unifies angle, guides the present design practice. In the design of book binding, the emotional appeal should focus on the concern for the reader's emotion, save resources and protect the environment, so as to make the design of book binding more humanized and achieve a better purpose of stimulating sales.
【學(xué)位授予單位】：齊魯工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：J524
，

本文編號(hào)：1471649