本文選題：樓盤名 + 北京�。� 參考：《曲阜師范大學(xué)》2012年碩士論文

【摘要】：對(duì)樓盤名稱的研究是近年來(lái)興起的，隨著房地產(chǎn)開發(fā)的愈演愈烈而受到越來(lái)越多學(xué)者的關(guān)注。樓盤作為商業(yè)性質(zhì)的住宅，對(duì)其命名不僅要考慮語(yǔ)言因素，更要注意社會(huì)影響與商業(yè)效益。北京與華盛頓作為中美兩國(guó)的首都，樓盤名稱也呈現(xiàn)各自的特點(diǎn)。它們的異同點(diǎn)是本文探討的重點(diǎn)。 本文采取描寫與解釋相結(jié)合的方法，從語(yǔ)言學(xué)、文化學(xué)與社會(huì)語(yǔ)言學(xué)角度，對(duì)北京與華盛頓樓盤名稱進(jìn)行分析與對(duì)比。文章共分為五章。第一章介紹了選題緣由與意義、研究?jī)?nèi)容、研究方法與步驟。第二章介紹了論文相關(guān)理論，主要涉及文化語(yǔ)言學(xué)的內(nèi)容，，如文化對(duì)詞匯的影響以及社會(huì)語(yǔ)言學(xué)的內(nèi)容。第三章對(duì)北京樓盤名稱進(jìn)行分析，主要包括五個(gè)方面：語(yǔ)音分析、語(yǔ)義分析、結(jié)構(gòu)分析、修辭分析、文化分析。語(yǔ)音分析主要討論北京樓盤名稱的音節(jié)數(shù)量及音節(jié)搭配；語(yǔ)義分析分為通名與專名兩部分，主要分析其用詞的特點(diǎn)；結(jié)構(gòu)分析探討樓盤名稱的詞語(yǔ)組成方式；文化分析從北京的歷史與文化出發(fā)，進(jìn)而提升至中國(guó)文化對(duì)北京樓盤名稱的影響與作用。第四章對(duì)華盛頓樓盤名稱進(jìn)行分析，此章與第三章結(jié)構(gòu)相同，只是第一節(jié)討論的是華盛頓樓盤名稱的字?jǐn)?shù)分析而非音節(jié)分析，這是由英漢兩種語(yǔ)言的不同造成的。第五章是本文的重點(diǎn)，北京與華盛頓樓盤名稱的異同點(diǎn)分析。本章分為兩部分，先通過(guò)對(duì)詞義的分析找出其異同點(diǎn)，再?gòu)奈幕�、歷史與社會(huì)方面來(lái)解釋原因。 論文在語(yǔ)料描寫的基礎(chǔ)上，運(yùn)用文化語(yǔ)言學(xué)相關(guān)理論，對(duì)北京與華盛頓樓盤名稱的相同與不同之處進(jìn)行了對(duì)比分析，是對(duì)北京樓盤名稱分析的一個(gè)總結(jié)，也是對(duì)華盛頓樓盤名稱進(jìn)行了初探，進(jìn)一步豐富了樓盤名稱的研究。
[Abstract]:With the development of real estate, more and more scholars pay more and more attention to the study of real estate name. As a commercial residence, the naming of real estate should not only consider language factors, but also pay attention to social influence and commercial benefit. Beijing and Washington as the capital of China and the United States, the name of the property also presents their own characteristics. Their similarities and differences are the focus of this paper. This paper analyzes and compares the names of buildings in Beijing and Washington from the perspectives of linguistics, culturology and sociolinguistics by combining description with explanation. The article is divided into five chapters. The first chapter introduces the reason and significance of the topic, research content, research methods and steps. The second chapter introduces the relevant theories of the thesis, including the content of cultural linguistics, such as the influence of culture on vocabulary and the content of sociolinguistics. The third chapter analyzes the name of Beijing real estate, including five aspects: phonetic analysis, semantic analysis, structural analysis, rhetorical analysis and cultural analysis. Phonetic analysis mainly discusses the syllable quantity and syllable collocation of Beijing real estate name; semantic analysis is divided into two parts: generic name and proper name. The cultural analysis proceeds from the history and culture of Beijing, and then promotes to the influence and function of Chinese culture on the name of Beijing real estate. The fourth chapter analyzes the name of Washington real estate. The structure of this chapter is the same as the third chapter, but the first section discusses the word number analysis rather than syllable analysis of Washington building name, which is caused by the difference between English and Chinese. The fifth chapter is the focus of this paper, the similarities and differences between Beijing and Washington. This chapter is divided into two parts, first through the analysis of the meaning of words to find out the similarities and differences, and then from the cultural, historical and social aspects to explain the reasons. On the basis of corpus description, this paper makes a comparative analysis of the similarities and differences between the names of buildings in Beijing and Washington by using the relevant theories of cultural linguistics, which is a summary of the analysis of the names of buildings in Beijing. It is also a preliminary study of the Washington property name, further enriched the study of the property name.
【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：H136;H313

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