發(fā)布時間：2018-04-12 20:25

  本文選題：Whole + Foods��； 參考：《外語與外語教學(xué)》2011年04期

【摘要】：2008年,全世界最大的有機食品連鎖超市Whole Foods Market銷售的部分牛肉感染了O157:H7大腸桿菌,這會對企業(yè)的形象帶來較大的影響。事件發(fā)生后,Whole Foods Market及時通過召回的形式進行了危機溝通。本研究分析了該企業(yè)在形象修復(fù)文本中使用的修辭策略,討論了這些策略的使用效果。研究發(fā)現(xiàn):該企業(yè)主要使用了轉(zhuǎn)移責(zé)任、無可控制、強調(diào)正面形象、減小負面情緒、補償、承諾解決或預(yù)防、認錯等修辭策略。效果分析顯示:合理地使用修辭策略可以增強形象修復(fù)文本的有效性,有助于企業(yè)盡快恢復(fù)企業(yè)形象,渡過危機。
[Abstract]:In 2008, some of the beef sold by Whole Foods Market, the world's largest organic supermarket, was infected with O157:H7 Escherichia coli, which could have a big impact on corporate image.After the incident, whole Foods Market communicated the crisis through recall in time.This study analyzes the rhetorical strategies used by the company in image restoration texts and discusses the effects of these strategies.It is found that this enterprise mainly uses rhetorical strategies such as transferring responsibility, beyond control, emphasizing positive image, reducing negative emotion, compensating, promising to solve or prevent, admitting mistakes and so on.The effect analysis shows that the rational use of rhetorical strategies can enhance the effectiveness of the image repair text and help enterprises recover their image and tide over the crisis as soon as possible.
【作者單位】： 華中農(nóng)業(yè)大學(xué)外國語學(xué)院;
【分類號】：H05;C912.3

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