本篇翻譯報告原文節(jié)選自安德魯·埃塞克斯（Andrew Essex）所著的《廣告的終結(jié):必死之因及重生之道》（The End of Advertising:Why It Had to Die,and the Creative Resurrection to Come）。該書討論了互聯(lián)網(wǎng)如何導致傳統(tǒng)廣告業(yè)逐漸走向滅亡,以及廣告業(yè)又能如何通過創(chuàng)新獲得新生。根據(jù)紐馬克的文本類型理論,原文主要屬于信息型文本。因此,在交際翻譯理論的指導下,譯者打破原文語言形式的束縛,以讀者為導向,排除讀者閱讀及交際上的困難和障礙,力求譯文通俗易懂,滿足讀者對可讀性的需求。本報告分為五章:第一章對翻譯項目進行整體描述,闡述其背景及意義;第二章對原文的作者及主要內(nèi)容進行介紹,并對原文的詞匯特點進行分析;第三章對本報告運用的翻譯理論——交際翻譯理論及其在報告中的運用進行介紹;第四章主要聚焦原文的最大特點——俚語,分別從俚語的定義及特點、俚語翻譯的難點以及翻譯技巧幾方面進行探討,重點關(guān)注俚語翻譯中的難點及重點;第五章為結(jié)論,總結(jié)翻譯項目的啟示及未解決的難點。 

【文章來源】：四川外國語大學重慶市

【文章頁數(shù)】：65 頁

【學位級別】：碩士

【文章目錄】：
摘要
Abstract
Acknowledgements
Chapter One Introduction
    1.1 Background of the Project
    1.2 Significance of the Project
    1.3 Structure of the Report
Chapter Two Introduction to the Source Text
    2.1 Main Contents
    2.2 Lexical Features
        2.2.1 Slang Terms
        2.2.2 Other Lexical Features
Chapter Three Theoretical Basis
    3.1 Communicative Translation Theory
    3.2 Application of Communicative Translation in This Project
Chapter Four Slang Terms and Translation Methods
    4.1 Definition and Characteristics of Slang Terms
        4.1.1 Definition of Slang Terms
        4.1.2 Characteristics of Slang Terms
    4.2 Difficulties in and Principles of Translating Slang Terms
        4.2.1 Difficulties in Translating slang terms
        4.2.2 Principles in Translating Slang Terms
    4.3 Translation Methods for Slang Terms
        4.3.1 Literal Translation
        4.3.2 Idiomatic Translation
        4.3.3 Paraphrase
Chapter Five Conclusion
    5.1 Experiences and Enlightenments
    5.2 Problems to Be Solved
References
Appendix Ⅰ Source Text
Appendix Ⅱ 中文譯文



本文編號：3215016