【摘要】： 當前設(shè)計領(lǐng)域呈現(xiàn)出了不同以往的嶄新面貌,標志、廣告、包裝、插畫,乃至環(huán)境與建筑都展現(xiàn)出一種“繁復(fù)”的裝飾化的設(shè)計風格。在平面設(shè)計當中,從最具有變化性的二維圖形與圖像來看就具有這一新視覺審美現(xiàn)象的明顯特征。這一現(xiàn)象也反映出當今人們的審美觀念更具有多元化、包容度與綜合性。這種復(fù)雜的設(shè)計風格不僅是一種新的視覺審美現(xiàn)象,也成為了當下流行文化的一部分。而透過這一現(xiàn)象,可以看出,社會環(huán)境的發(fā)展,人們生活方式的改變,藝術(shù)發(fā)展過程的演進,以及當前日新月異的數(shù)字技術(shù)的推動,都是造成這一新視覺審美現(xiàn)象產(chǎn)生的重要因素。探知這些原因正是為了對這一現(xiàn)象更為深刻地理解,從而明確它在設(shè)計當中的位置以及可能發(fā)展的趨勢,為設(shè)計師以及追逐這一潮流的人們進行合理的引導(dǎo)。 從新視覺審美現(xiàn)象與設(shè)計的關(guān)系來看,形式永遠都是思維的外在表現(xiàn),而良好的設(shè)計思維是決定設(shè)計成敗的重要因素,無論是怎樣的視覺形式都只有建立在有創(chuàng)造性的設(shè)計思維之上才是富有生命力的,否則,再怎樣絢麗的外表都只是空洞的軀殼,不能成就真正有價值的設(shè)計作品。新的視覺審美現(xiàn)象若需要持續(xù)發(fā)展下去并富有源源不斷的生命力,所需要的決不僅僅是圖形形態(tài)自身的變化與組合,創(chuàng)造性的設(shè)計思維才是成就它的關(guān)鍵。
[Abstract]:At present, the field of design shows a new appearance, logo, advertisement, packaging, illustration, and even the environment and architecture all show a kind of "complicated" decorative design style. In graphic design, from the point of view of the most variable two-dimensional graphics and images, it has the obvious characteristics of this new visual aesthetic phenomenon. This phenomenon also reflects that people's aesthetic concept is more diversified, inclusive and comprehensive. This complex design style is not only a new visual aesthetic phenomenon, but also a part of the current popular culture. Through this phenomenon, we can see that the development of social environment, the change of people's way of life, the evolution of art development process, and the promotion of digital technology with each passing day. Are the important factors that cause this new visual aesthetic phenomenon. To find out these reasons is to understand this phenomenon more deeply, so as to clarify its position in design and possible development trend, and to guide designers and people who chase this trend reasonably. From the relationship between new visual aesthetic phenomenon and design, form is always the external expression of thinking, and good design thinking is an important factor to determine the success or failure of design. No matter what kind of visual form is based on creative design thinking is full of vitality, otherwise, no matter how gorgeous appearance is only empty body, can not achieve truly valuable design works. If the new visual aesthetic phenomenon needs to continue to develop and full of continuous vitality, what is needed is not only the change and combination of the graphic form itself, but also the creative design thinking is the key to its achievement.
【學位授予單位】：江南大學
【學位級別】：碩士
【學位授予年份】：2007
【分類號】：TP391.41

【引證文獻】

中國碩士學位論文全文數(shù)據(jù)庫 前1條

1 趙小芳;現(xiàn)代白酒酒標的視覺語匯研究[D];湖南工業(yè)大學;2010年

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本文編號：2497179