【摘要】： 門票有著悠久的歷史,隨著歷史的發(fā)展,門票的形式產(chǎn)生了巨大的變化,而門票的功能也不斷的增強(qiáng),現(xiàn)今的門票不僅是入門的憑證,更是一種多功能的藝術(shù)品。針對(duì)現(xiàn)今門票研究多集中于門票價(jià)格,而對(duì)門票的歷史文化內(nèi)涵、門票的設(shè)計(jì)、門票的發(fā)行方式等等研究的相對(duì)較少。本文在全面參考、梳理文獻(xiàn)資料,與成都收藏門票愛(ài)好者交流的基礎(chǔ)上,從四個(gè)方面入手,以期系統(tǒng)地研究旅游門票。 第一部分為門票研究的現(xiàn)狀,意義,目的。通過(guò)對(duì)門票研究成果的回顧、門票的在現(xiàn)代旅游業(yè)中地位概述以及門票對(duì)旅游目的地營(yíng)銷的巨大作用,明確了研究的意義與目的。 第二部分為門票的定義、功能、分類。該章節(jié)首先從門票的定義出發(fā),明確了門票的基本概念,以及本文主要研究對(duì)象是旅游門票。其次,對(duì)當(dāng)今各種各樣功能的門票進(jìn)行了分析,確定了門票的幾個(gè)基本功能。最后,以質(zhì)地,形式,性質(zhì),畫面等為標(biāo)準(zhǔn)對(duì)門票進(jìn)行了分類。 第三部分為門票的起源、演變。該章節(jié)在全面參考、梳理文獻(xiàn)資料的基礎(chǔ)上,提出了門票的發(fā)源于早期的符牌、腰牌。同時(shí)對(duì)門票逐漸演變的過(guò)程進(jìn)行了闡述。 第四部分為門票的設(shè)計(jì)。結(jié)合廣告學(xué)、營(yíng)銷學(xué)、美學(xué)等多學(xué)科知識(shí),對(duì)門票的設(shè)計(jì)進(jìn)行了深入的剖析與舉例說(shuō)明,同時(shí)針對(duì)當(dāng)今門票的一些不足和缺陷提出了自己的看法。 第五部分為門票的價(jià)格及銷售渠道。在確定景區(qū)、景點(diǎn)價(jià)值的基礎(chǔ)上,探討了門票價(jià)格制定的依據(jù)。同時(shí),進(jìn)一步討論了門票如何發(fā)行才能更容易到達(dá)旅游消費(fèi)者手中,如何才能使門票更加滿足旅游者的要求,勾起潛在消費(fèi)者的旅游愿望。 第六部分為結(jié)論。圍繞上述研究成果,闡明全文的主要觀點(diǎn)。
[Abstract]:Tickets have a long history, with the development of history, the form of tickets has been greatly changed, and the function of tickets has been continuously enhanced. Today's tickets are not only the voucher of entry, but also a kind of multi-functional art. However, the research on the historical and cultural connotation of tickets, the design of tickets, the way of issuing tickets, and so on, are relatively few. On the basis of comprehensive reference, combing the literature and exchanging with Chengdu ticket collectors, this paper starts from four aspects in order to systematically study the tickets for tourism. The first part is the present situation, significance and purpose of ticket research. By reviewing the research results of tickets, summarizing the status of tickets in modern tourism and the great effect of tickets on tourism destination marketing, the significance and purpose of the research are clarified. The second part is the definition, function and classification of tickets. Starting from the definition of tickets, this chapter clarifies the basic concepts of tickets, and the main research object of this paper is tourist tickets. Secondly, this paper analyzes the tickets with various functions, and determines the basic functions of tickets. Finally, according to texture, form, nature, picture and so on, the tickets are classified. The third part is the origin and evolution of tickets. This chapter on the basis of comprehensive reference, combing the literature, proposed that tickets originated from the early sign, waist card. At the same time, the process of the gradual evolution of tickets is described. The fourth part is the ticket design. Combined with the multidisciplinary knowledge of advertising, marketing, aesthetics and so on, this paper analyzes and illustrates the design of tickets in depth, and puts forward some views on the shortcomings and defects of tickets today. The fifth part is the price of tickets and sales channels. On the basis of determining the value of scenic spot and scenic spot, the basis of making ticket price is discussed. At the same time, it further discusses how to issue tickets to get into the hands of tourism consumers more easily, how to make tickets more meet the requirements of tourists, and how to arouse potential consumers' wishes for tourism. The sixth part is the conclusion. Based on the above-mentioned research results, the main point of view of the paper is expounded.
【學(xué)位授予單位】：四川師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2007
【分類號(hào)】：F592.7

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本文編號(hào)：2450857