“健康”主題公益海報設(shè)計研究與實踐
發(fā)布時間：2019-01-11 14:10
【摘要】：海報的名稱由來已久,據(jù)說清朝時期有洋人以海船載洋貨于我國沿海碼頭停泊,為了推銷其商品而四處張貼廣告告示,當(dāng)?shù)鼐用裼纱朔Q其為“海報(poster)"。作為信息傳播的載體,海報是最具有精神理念滲透力的傳媒藝術(shù)之一,其類型主要分為商業(yè)海報和公益海報兩種,相較于以純經(jīng)濟(jì)利益為目的的商業(yè)海報,公益海報以其高質(zhì)量的文化內(nèi)涵和獨特的視覺表現(xiàn)力有效地傳達(dá)著人類的精神文化,讓設(shè)計與心靈對話,承載著人類精神文明、時代文化的重要責(zé)任。現(xiàn)時代的公益海報,涉及的主題范圍大致可分為以下幾種：環(huán)保類、生命健康類、社會傳統(tǒng)美德類、教育類、保護(hù)動物類、救助類等。本論文主要研究的是“健康”主題公益海報設(shè)計,首先采用文獻(xiàn)研究法針對公益海報的概念與特點、公益海報的創(chuàng)意與表現(xiàn)進(jìn)行了簡要的敘述。公益海報是一種通過精煉的視覺符號和豐富的文化信息喚醒人們正確觀念和情感的傳播載體。公益海報最突出的特點是張貼形式的普遍性、影響范圍的廣闊性和對大眾的啟發(fā)性,它能以其自身的號召力、感染力使大眾從麻木已久的誤區(qū)中欣然醒悟。公益海報的設(shè)計方法主要從圖形符號的運用、色彩的體現(xiàn)、文字的表現(xiàn)來體現(xiàn)。其次本論文采用個案分析法針對中外著名設(shè)計師的“健康”主題經(jīng)典海報作品分別從版式、創(chuàng)意設(shè)計方法、表現(xiàn)技法等方面進(jìn)行了詳盡的分析與研究,既認(rèn)識到公益海報設(shè)計的重要性,同時強調(diào)突出“健康”主題公益海報設(shè)計發(fā)展趨勢的影響力,把握人類生活側(cè)重點,將其突出放大化,使健康問題能夠得到人類的高度重視。再次對優(yōu)秀公益海報作品分析研究的過程中筆者著重提煉其設(shè)計的創(chuàng)新點,把創(chuàng)意精髓部分融入到了自己的創(chuàng)作實踐中,而筆者在進(jìn)行“健康”主題公益海報設(shè)計過程中,主要是針對自己海報創(chuàng)作的版式設(shè)計、設(shè)計方法、表現(xiàn)技法進(jìn)行了詳盡的分析與闡述。同時,在創(chuàng)意設(shè)計的過程中也發(fā)現(xiàn)現(xiàn)有設(shè)計中存在的不足,通過對現(xiàn)存問題的發(fā)現(xiàn)和思考,參考國內(nèi)外成功的案例,提出相應(yīng)的改進(jìn)建議。筆者期待本論文能夠?qū)窈蟮摹敖】怠敝黝}公益海報設(shè)計研究提供一些參考,為人類能夠更好地注重并把握健康問題帶來重要的現(xiàn)實意義。社會中的各種誘惑難免會使人貪圖一時之快而將最為重要的生命健康拋之腦后,最終后悔莫及。行為取決于思想,命運取決于態(tài)度,健康意識和態(tài)度的形成需要“健康”主題公益海報的不斷傳播。公益海報時效快,傳播廣,藝術(shù)氣息濃厚,因此成為了健康問題傳播的最佳選擇。但是,公益海報獨特魅力的呈現(xiàn)并非大眾式,必須通過設(shè)計者在設(shè)計方法和表現(xiàn)技法上下盡功夫的同時,還要考慮作品與觀者之間能否產(chǎn)生共鳴,將作品的主題直觀、深遠(yuǎn)地傳遞給觀者,最終服務(wù)于人類。
[Abstract]:The name of the poster has a long history. It is said that during the Qing Dynasty, foreigners berthed at the coastal wharf of our country with foreign goods by sea, and put up advertisement notices everywhere to promote their products, hence the local people called it "poster (poster)". As the carrier of information dissemination, poster is one of the most spiritual and permeable media arts. Its types are mainly divided into commercial posters and public posters, compared with commercial posters for the purpose of pure economic benefits. With its high quality cultural connotation and unique visual expression, the public welfare poster effectively conveys the spiritual culture of human beings, so that the design and the spiritual dialogue bear the important responsibility of human spiritual civilization and the culture of the times. The public welfare posters of the present era can be divided into the following categories: environmental protection, life and health, social and traditional virtues, education, protection of animals, rescue and so on. This paper mainly studies the "health" theme of public welfare poster design. Firstly, the concept and characteristics of the public welfare poster are discussed by literature research, and the creativity and performance of the public welfare poster are briefly described. The public welfare poster is a kind of transmission carrier that awakens people's correct idea and emotion through the refined visual symbol and abundant cultural information. The most prominent feature of public welfare posters is the universality of the form of posting, the wide scope of influence and the enlightenment to the public. It can wake up the masses with their own appeal and appeal from the long-numb misunderstanding. The design method of public welfare poster is mainly reflected by the use of graphic symbols, the embodiment of color and the expression of words. Secondly, this paper uses the case analysis method to analyze and research the famous Chinese and foreign designers'"Health" theme classic poster works from the layout, creative design methods, performance techniques and so on. It not only recognizes the importance of public welfare poster design, but also emphasizes the influence of the development trend of "health" theme public welfare poster design, grasps the emphasis of human life, and magnifies it so that health problems can be highly valued by human beings. Thirdly, in the process of analyzing and researching the outstanding public welfare poster works, the author focuses on refining the innovation points of its design, and integrates the essence of the idea into his own creative practice, while the author is carrying out the "healthy" theme public welfare poster design process. Mainly for their own poster layout design, design methods, performance techniques for detailed analysis and elaboration. At the same time, in the process of creative design, we also find the shortcomings of the existing design, through the discovery and thinking of the existing problems, referring to the successful cases at home and abroad, put forward corresponding suggestions for improvement. The author expects that this paper can provide some references for the future research on the design of "health" theme public welfare posters, and bring important practical significance for human beings to pay more attention to and grasp the health problems. All kinds of temptations in society inevitably make people forget the most important life and health for a while, and finally regret it. Behavior depends on thought, fate depends on attitude, health consciousness and attitude need the spread of "health" theme public welfare poster. Public-interest posters are fast, wide spread, strong artistic flavor, so it has become the best choice for health communication. However, the presentation of the unique charm of public posters is not a popular style. Designers must make great efforts in the design method and performance techniques, and also consider whether the work can resonate with the viewer, so that the theme of the work can be intuitively viewed. Pass it far to the viewer, and finally serve the human race.
【學(xué)位授予單位】：延邊大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：J524.3
本文編號：2407224
[Abstract]:The name of the poster has a long history. It is said that during the Qing Dynasty, foreigners berthed at the coastal wharf of our country with foreign goods by sea, and put up advertisement notices everywhere to promote their products, hence the local people called it "poster (poster)". As the carrier of information dissemination, poster is one of the most spiritual and permeable media arts. Its types are mainly divided into commercial posters and public posters, compared with commercial posters for the purpose of pure economic benefits. With its high quality cultural connotation and unique visual expression, the public welfare poster effectively conveys the spiritual culture of human beings, so that the design and the spiritual dialogue bear the important responsibility of human spiritual civilization and the culture of the times. The public welfare posters of the present era can be divided into the following categories: environmental protection, life and health, social and traditional virtues, education, protection of animals, rescue and so on. This paper mainly studies the "health" theme of public welfare poster design. Firstly, the concept and characteristics of the public welfare poster are discussed by literature research, and the creativity and performance of the public welfare poster are briefly described. The public welfare poster is a kind of transmission carrier that awakens people's correct idea and emotion through the refined visual symbol and abundant cultural information. The most prominent feature of public welfare posters is the universality of the form of posting, the wide scope of influence and the enlightenment to the public. It can wake up the masses with their own appeal and appeal from the long-numb misunderstanding. The design method of public welfare poster is mainly reflected by the use of graphic symbols, the embodiment of color and the expression of words. Secondly, this paper uses the case analysis method to analyze and research the famous Chinese and foreign designers'"Health" theme classic poster works from the layout, creative design methods, performance techniques and so on. It not only recognizes the importance of public welfare poster design, but also emphasizes the influence of the development trend of "health" theme public welfare poster design, grasps the emphasis of human life, and magnifies it so that health problems can be highly valued by human beings. Thirdly, in the process of analyzing and researching the outstanding public welfare poster works, the author focuses on refining the innovation points of its design, and integrates the essence of the idea into his own creative practice, while the author is carrying out the "healthy" theme public welfare poster design process. Mainly for their own poster layout design, design methods, performance techniques for detailed analysis and elaboration. At the same time, in the process of creative design, we also find the shortcomings of the existing design, through the discovery and thinking of the existing problems, referring to the successful cases at home and abroad, put forward corresponding suggestions for improvement. The author expects that this paper can provide some references for the future research on the design of "health" theme public welfare posters, and bring important practical significance for human beings to pay more attention to and grasp the health problems. All kinds of temptations in society inevitably make people forget the most important life and health for a while, and finally regret it. Behavior depends on thought, fate depends on attitude, health consciousness and attitude need the spread of "health" theme public welfare poster. Public-interest posters are fast, wide spread, strong artistic flavor, so it has become the best choice for health communication. However, the presentation of the unique charm of public posters is not a popular style. Designers must make great efforts in the design method and performance techniques, and also consider whether the work can resonate with the viewer, so that the theme of the work can be intuitively viewed. Pass it far to the viewer, and finally serve the human race.
【學(xué)位授予單位】：延邊大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：J524.3
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