【摘要】：旅游歌曲是現(xiàn)代旅游宣傳的常見手段之一,隨著旅游業(yè)的迅速發(fā)展,旅游營(yíng)銷成為旅游企業(yè)提升品牌形象、加強(qiáng)競(jìng)爭(zhēng)力的有效手段,旅游歌曲作為一種獨(dú)特的傳播載體獲得了廣闊的發(fā)展空間,它通過音樂藝術(shù)與商業(yè)旅游廣告的完美結(jié)合促進(jìn)了旅游業(yè)的發(fā)展,也使音樂的傳播功能在新的時(shí)代有了新的涵義。 旅游歌曲是一種新興的歌曲門類,它生機(jī)勃勃的飛速發(fā)展,具有廣闊的發(fā)展空間,卻又模式粗放,質(zhì)量良莠不齊,前景堪憂。它經(jīng)過一段時(shí)間的發(fā)展,已經(jīng)頗具規(guī)模,具有一定的社會(huì)影響力,也積累了一些成功的經(jīng)驗(yàn),極需在理論上進(jìn)行梳理、分析,總結(jié)出有建設(shè)性的理論指導(dǎo)。 旅游歌曲的研究必然涉及音樂、文學(xué)、旅游營(yíng)銷等多門學(xué)科,旅游歌曲具有以上各學(xué)科的共性,但作為一個(gè)多學(xué)科復(fù)合體,它綜合了各學(xué)科的優(yōu)點(diǎn),選擇了不同的側(cè)重點(diǎn),凸顯出作為旅游歌曲的個(gè)性,有了自己專屬的個(gè)性。本文側(cè)重于旅游歌曲的個(gè)性研究,結(jié)合旅游歌曲的發(fā)展歷程、特點(diǎn),在微觀上對(duì)部分旅游歌曲進(jìn)行了歌詞和音樂上的分析,在宏觀上對(duì)旅游歌曲的發(fā)展現(xiàn)狀做了正反兩方面的分析,從實(shí)際案例中提煉和升華出理論,以求能用理論來指導(dǎo)實(shí)踐工作,促成旅游歌曲的可持續(xù)性發(fā)展。
[Abstract]:Tourism song is one of the common means of modern tourism propaganda. With the rapid development of tourism, tourism marketing has become an effective means for tourism enterprises to enhance their brand image and enhance their competitiveness. As a unique carrier of communication, tourist songs have gained a broad development space. It promotes the development of tourism industry through the perfect combination of music art and commercial tourism advertising, and also makes the function of music communication have new meaning in the new era. Tourism song is a new category of songs, it is full of rapid development, has a broad space for development, but also extensive mode, the quality of intermingled, the prospects are worrying. After a period of development, it has a considerable scale, has a certain social influence, and has accumulated some successful experience, which needs to be combed in theory, analyzed, summed up constructive theoretical guidance. The study of tourism songs is bound to involve music, literature, tourism marketing and other disciplines. Tourism songs have the commonness of the above disciplines, but as a multi-disciplinary complex, it integrates the advantages of various disciplines and selects different emphases. Highlight the personality as a tourist song, have their own unique personality. This paper focuses on the study of the personality of tourist songs, combining the development process and characteristics of tourism songs, and analyzes the lyrics and music of some tourist songs at the micro level. This paper analyzes the present situation of tourism songs from both positive and negative aspects, abstracts and sublimates the theory from the actual cases, in order to guide the practical work and promote the sustainable development of tourism songs.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：J614

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