【摘要】： 網(wǎng)絡(luò)插畫廣告是網(wǎng)絡(luò)廣告的重要表現(xiàn),是現(xiàn)代信息化社會(huì)建設(shè)與展示其形象的重要手段。目前網(wǎng)絡(luò)插畫廣告只是一種廣泛設(shè)計(jì)的分類,還無人對(duì)其進(jìn)行研究。 課題將網(wǎng)絡(luò)廣告與廣告插畫有機(jī)的結(jié)合進(jìn)行內(nèi)涵分析,根據(jù)網(wǎng)絡(luò)廣告和廣告插畫的特征推斷出網(wǎng)絡(luò)插畫某些特征,提出網(wǎng)絡(luò)插畫廣告是網(wǎng)絡(luò)廣告的一種表現(xiàn)形式,它是集網(wǎng)絡(luò)廣告插畫為一體的特有的廣告媒介,即研究網(wǎng)絡(luò)廣告的形式和傳播是研究插畫廣告的基礎(chǔ),同時(shí),創(chuàng)意方式和表現(xiàn)形式也必須借鑒廣告插畫的語言。 其次根據(jù)網(wǎng)絡(luò)插畫廣告表現(xiàn)的特征歸類研究,可見網(wǎng)絡(luò)插畫廣告分為靜態(tài)的屬性和動(dòng)態(tài)的屬性�；诰W(wǎng)絡(luò)廣告學(xué)提出網(wǎng)絡(luò)插畫廣告的種類。課題將網(wǎng)絡(luò)插畫廣告與視覺傳達(dá)系統(tǒng)有機(jī)的結(jié)合在一起進(jìn)行系統(tǒng)化研究。首次提出將網(wǎng)絡(luò)插畫廣告視覺傳達(dá)要素情節(jié)、圖形、色彩、文字。最終提出網(wǎng)絡(luò)插圖廣告視覺傳達(dá)設(shè)計(jì)優(yōu)化組合方式,應(yīng)用人機(jī)界面學(xué)、視覺傳達(dá)、心理學(xué)、符號(hào)學(xué)、網(wǎng)絡(luò)工程原理,提出情節(jié)情緒原則、符號(hào)感原則、人性化原則、商業(yè)性原則。全文完成了系統(tǒng)化建構(gòu)網(wǎng)絡(luò)插畫廣告視覺傳達(dá)系統(tǒng),為研究網(wǎng)絡(luò)插畫廣告應(yīng)以提供基礎(chǔ)平臺(tái)。
[Abstract]:The network illustration advertisement is the important manifestation of the network advertisement, is the modern information society construction and the display its image important means. At present, online illustrator advertising is only a widely designed classification, and no one has studied it. This paper analyzes the connotation of the combination of network advertisement and advertisement illustration, infer some characteristics of network illustration according to the characteristics of network advertisement and advertisement illustration, and puts forward that network illustration advertisement is a kind of expression form of network advertisement. It is a special advertising medium which integrates network advertisement illustration, that is to say, studying the form and communication of network advertisement is the basis of studying illustration advertisement. At the same time, the creative way and expression form must also draw lessons from the language of advertisement illustration. Secondly, according to the characteristics of network illustrator advertising classification, we can see that network illustrator advertising can be divided into static attributes and dynamic attributes. Based on the theory of network advertising, this paper puts forward the category of network illustrator advertisement. The subject organically combines the network illustrator advertisement and the visual communication system to carry on the systematic research. For the first time, the network illustrator advertising visual communication elements plot, graphics, color, text. Finally, it puts forward the optimized combination of visual communication design of network illustrations, the application of human-machine interface, visual communication, psychology, semiotics, network engineering, the principle of plot emotion, the principle of symbol sense, the principle of humanization. Commercial principles This paper has completed the systematic construction of network illustrator advertising visual communication system, for the study of network illustrator advertising should provide a basic platform.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：J524.3;J218.5

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前3條

1 孫甜甜;插畫中女性主題的風(fēng)格探索[D];西安理工大學(xué);2010年

2 韋茵;網(wǎng)絡(luò)廣告在商業(yè)推廣中的設(shè)計(jì)應(yīng)用研究[D];湖北工業(yè)大學(xué);2012年

3 成淑芬;論網(wǎng)絡(luò)廣告中的視覺傳達(dá)設(shè)計(jì)[D];中南民族大學(xué);2012年

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本文編號(hào)：2402501