網(wǎng)絡廣告中交互動畫的設計應用研究
發(fā)布時間：2018-10-24 21:03
【摘要】：隨著我國互聯(lián)網(wǎng)的高速發(fā)展,許多廣告企業(yè)也逐漸將網(wǎng)絡作為一種新型的廣告?zhèn)鞑ネ緩?網(wǎng)絡廣告的形式是豐富多彩的,它利用多媒體技術(shù)將圖像、聲音、文字等融為一體,從而帶給人們最直觀的感受,網(wǎng)絡廣告中的交互動畫指的是能實現(xiàn)動畫與觀眾互動的一種廣告形式,交互動畫的設計主要利用的是計算機技術(shù)和多媒體技術(shù),目前,交互動畫已經(jīng)在網(wǎng)絡廣告中應用得比較廣泛。
[Abstract]:With the rapid development of the Internet in China, many advertising enterprises gradually regard the network as a new way of advertising communication. The form of network advertising is rich and colorful. It uses multimedia technology to integrate image, sound, text and so on. The interactive animation in the network advertisement refers to an advertising form that can realize the interaction between animation and the audience. The design of interactive animation mainly uses computer technology and multimedia technology. At present, the design of interactive animation mainly uses computer technology and multimedia technology. Interactive animation has been widely used in online advertising.
【作者單位】： 中鐵第一勘察設計院集團公司;
【分類號】：TP391.41
本文編號：2292548
[Abstract]:With the rapid development of the Internet in China, many advertising enterprises gradually regard the network as a new way of advertising communication. The form of network advertising is rich and colorful. It uses multimedia technology to integrate image, sound, text and so on. The interactive animation in the network advertisement refers to an advertising form that can realize the interaction between animation and the audience. The design of interactive animation mainly uses computer technology and multimedia technology. At present, the design of interactive animation mainly uses computer technology and multimedia technology. Interactive animation has been widely used in online advertising.
【作者單位】： 中鐵第一勘察設計院集團公司;
【分類號】：TP391.41
【參考文獻】
相關(guān)期刊論文 前2條
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2 王靜;;網(wǎng)絡廣告交互動畫設計的藝術(shù)[J];新聞愛好者;2009年22期
【二級參考文獻】
相關(guān)期刊論文 前2條
1 程金福;論廣告藝術(shù)的形成及其藝術(shù)特征[J];安徽教育學院學報;2005年01期
2 莫軍華;標志設計的藝術(shù)性[J];南京藝術(shù)學院學報(美術(shù)與設計版);2005年03期
，本文編號：2292548
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