【摘要】：數(shù)字技術(shù)已經(jīng)對視覺設(shè)計(jì)藝術(shù)產(chǎn)生了深刻的影響,在視覺設(shè)計(jì)理論領(lǐng)域引起了廣泛的關(guān)注,并已形成了各種各樣的理論闡述。但至今,從視覺語言的角度對這一影響有足夠深入地研究和探討還比較少見。首先我們來研究視覺語言研究本身的原因。由于在早期藝術(shù)本體論所形成的本質(zhì)主義思維方式,導(dǎo)致視覺語言研究遭到了開放媒介觀念的猛烈抨擊。使其在當(dāng)下的視覺設(shè)計(jì)理論當(dāng)中,處在一種政治不正確的尷尬境地當(dāng)中。這樣,自然就少有理論學(xué)者從視覺語言的角度來研究數(shù)字技術(shù)。但數(shù)字技術(shù)對視覺設(shè)計(jì)的影響,又客觀地存在著。視覺設(shè)計(jì)必須,也只有面對數(shù)字技術(shù)所形成的新的知覺可能性,才可能真正地應(yīng)對數(shù)字技術(shù)帶來的挑戰(zhàn)。其次,由于對于數(shù)字技術(shù)在視覺設(shè)計(jì)當(dāng)中所扮演的角色認(rèn)識不清。始終按照思維慣性把數(shù)字技術(shù)作為印刷、影視等領(lǐng)域視覺設(shè)計(jì)活動的輔助制作工具,而沒有將其作為一種獨(dú)立存在的視覺媒介來看待。而在互聯(lián)網(wǎng)技術(shù)普及之后,數(shù)字技術(shù)又恰恰主要是作為視覺媒介對視覺設(shè)計(jì)產(chǎn)生著深遠(yuǎn)的影響。如果不能從視覺媒介的角度來重新認(rèn)識數(shù)字技術(shù),就不可能真正理解數(shù)字技術(shù)對視覺設(shè)計(jì)活動產(chǎn)生了怎樣的影響。因此,作為視覺媒介的數(shù)字技術(shù)正是本文"新媒介"概念的具體所指,當(dāng)然也就是本文展開視覺語言研究的基本研究范疇。本文在第一章"新媒介,作為視覺媒介的數(shù)字技術(shù)"中,對數(shù)字技術(shù)怎樣的視覺媒介,及其形成過程做出了具體闡述�，F(xiàn)有的視覺設(shè)計(jì)理論認(rèn)識視覺對象的觀念,是在傳統(tǒng)歐洲繪畫的文化傳承基礎(chǔ)上所建立起來的純粹視覺觀念。這一觀念無法準(zhǔn)確地對發(fā)生在數(shù)字視覺媒介上的,同時(shí)涉及到身體動作和圖像的"互動"觀看現(xiàn)象做出解釋。因而就只好依然沿用傳統(tǒng)的視覺理論體系來建構(gòu)這一新的視覺媒介的視覺語言。而這樣做的后果就是,將新媒介視覺語言歸結(jié)為一種新的電影視覺語言。這樣的認(rèn)識不僅完全無法在觀念層面描述出數(shù)字視覺媒介與傳統(tǒng)視覺媒介的不同之處,也完全無法針對和適應(yīng)與新媒介相關(guān)的視覺設(shè)計(jì)活動的實(shí)際情況。因此,需要從文化觀念上做一些根本的轉(zhuǎn)變。新媒介視覺語言的兩個(gè)基本構(gòu)成要素:身體動作和圖像如何在觀看者的心理活動中,以動作感和視覺完形相互匹配的方式結(jié)構(gòu)成一個(gè)知覺性的整體。以及它們的構(gòu)成方式和表現(xiàn)方法。這一部分由于時(shí)間較為倉促,無法取得足夠多的實(shí)踐例證。尤其是對構(gòu)成方式和表現(xiàn)方法的闡述還多停留在理論構(gòu)想和推論的階段,需要在今后的研究工作當(dāng)中進(jìn)一步深入。
[Abstract]:Digital technology has had a profound impact on visual design art, and has attracted extensive attention in the field of visual design theory, and has formed a variety of theoretical elaboration. However, so far, it is rare to study and discuss this effect from the perspective of visual language. First of all, we study the reasons for the study of visual language itself. Because of the essentialism thinking mode formed in the early artistic ontology, the visual language research was severely criticized by the open media. Make it in the current visual design theory, in a politically incorrect embarrassing situation. Thus, few theorists study digital technology from the perspective of visual language. But the influence of digital technology on visual design exists objectively. Visual design must, and only in the face of the new perception of digital technology, can truly meet the challenges brought by digital technology. Secondly, the role of digital technology in visual design is unclear. Digital technology has always been regarded as an auxiliary production tool for visual design activities in the fields of printing, film and television, but not as an independent visual medium according to the inertia of thinking. After the popularization of Internet technology, digital technology has a profound influence on visual design as visual media. It is impossible to really understand how digital technology affects visual design activities if we can not re-understand digital technology from the perspective of visual media. Therefore, as a visual medium, digital technology is exactly the specific meaning of the concept of "new media" in this paper, which is the basic research category of visual language research in this paper. In the first chapter, "New Media, Digital Technology as Visual Media", this paper gives a detailed description of how digital technology is a visual medium and its forming process. The present theory of visual design is a pure visual concept based on the cultural heritage of traditional European painting. This concept cannot accurately explain the phenomenon of "interactive" viewing that occurs in digital visual media and involves body movements and images. Therefore, the visual language of this new visual medium has to be constructed by using the traditional visual theory system. As a result, the new medium visual language is reduced to a new film visual language. It is not only impossible to describe the difference between digital visual media and traditional visual media, but also to adapt to the actual situation of visual design activities related to new media. Therefore, we need to make some fundamental changes from the perspective of culture. The two basic components of visual language of new media: body action and image how to form a perceptual whole in the psychological activities of the viewer by matching the action sense with the visual gestalt. And their composition and expression. Because of the short time, this part can not get enough practical examples. Especially, the elaboration of constitution and expression is still in the stage of theoretical conception and inference, which needs to be further studied in the future.
【學(xué)位授予單位】：天津科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：J524

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