PIS戰(zhàn)略下老年人玩具的開(kāi)發(fā)設(shè)計(jì)
[Abstract]:It is very meaningful to pay attention to the physical and mental health of the elderly and to expand the market of the elderly. Based on the investigation of the consumption concept of the elderly, this paper analyzes the related characteristics of the physiology, psychology and demand of the elderly, introduces the present situation of the development and design of the toys for the elderly, and summarizes the factors that affect the development and design of the toys for the elderly. The related ideas of toy design for the elderly are discussed, and then emotional design is regarded as the concept of toy design for the elderly. Then, this paper expounds the relevant theory of PIS strategy, discusses the reasons and significance of introducing PIS into the development and design of toys for the elderly, and introduces PIS into the process of toy development. From the orientation of PI to the development and design of the basic system of toys for the elderly, to the development and design of the basic system for the application of toys for the elderly, to the application and promotion system of toys for the elderly, including the development of toy names, the development of toy signs, Toy materialization, packaging, advertising and promotion, guiding the development and design of toys for the elderly. In this paper, PIS is introduced into the development and design of toys for the elderly, which provides a more systematic design method and principle for the development and design of toys for the elderly, and fills up the deficiencies of the design and research in this field in China. Embodies the emotional design and care for the elderly people-oriented design ideas.
【學(xué)位授予單位】:景德鎮(zhèn)陶瓷學(xué)院
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2008
【分類號(hào)】:F426.8
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