基于社交網(wǎng)絡(luò)的廣告管理系統(tǒng)的設(shè)計與實現(xiàn)
發(fā)布時間：2018-08-14 08:56
【摘要】：近年來,社交網(wǎng)絡(luò)在互聯(lián)網(wǎng)發(fā)展潮流中得到迅速發(fā)展,社交網(wǎng)絡(luò)是一種為具有一定社會關(guān)系或共同興趣的用戶提供溝通、交互服務(wù)的互聯(lián)網(wǎng)形式。隨之產(chǎn)生的一種新型廣告形式,即社交廣告,作為社交網(wǎng)站的主要營銷方式,為社交網(wǎng)站帶來了巨大收益。此課題研究的基于社交網(wǎng)絡(luò)的廣告管理系統(tǒng),具有重大實際商業(yè)價值和研究意義。 面對不同的廣告需求和種類繁多的社交廣告類型,如何進行有效管理廣告,降低廣告管理的操作復雜度和邊際成本,提高客戶的滿意度和廣告收益,成為了社交網(wǎng)站的行業(yè)難題。此課題,將采用人人網(wǎng)公司的真實項目案例,來圍繞這些難題進行展開,并把軟件工程的理論知識應(yīng)用到項目的實現(xiàn)過程中。 此課題所研究開發(fā)的人人網(wǎng)公司廣告管理系統(tǒng),整體架構(gòu)分為Web層、App層和Service層,采用了輕量級Java開源框架Spring框架,前端展示采用JSP、CSS、JavaScript、 Ajax和jQuery技術(shù),持久層采用iBATIS開源框架進行SQL操作的統(tǒng)一管理,采用MYSQL數(shù)據(jù)庫和Tomcat服務(wù)器。此系統(tǒng)采用Solr開源檢索平臺搭建索引檢索系統(tǒng),采用Redis存儲系統(tǒng)管理系統(tǒng)緩存。在項目實現(xiàn)過程中,采用敏捷開發(fā),并利用Maven、 SVN、JIRA、Hudson、ReviewBoard等一系列的集成開發(fā)管理工具,對項目的開發(fā)、測試、發(fā)布進行全程監(jiān)控,保證代碼質(zhì)量與開發(fā)效率。 整個系統(tǒng)分為四大功能模塊,包括廣告管理模塊、數(shù)據(jù)信息模塊、賬戶管理模塊和索引檢索模塊。系統(tǒng)通過對各模塊在不同階段進行劃分,對各模塊產(chǎn)生的數(shù)據(jù)進行綜合分析管理,從而進一步實現(xiàn)了對廣告的自動化管理,降低了系統(tǒng)的操作復雜性,提高了廣告效益。
[Abstract]:In recent years, social network has been developed rapidly in the trend of Internet development. Social network is an Internet form that provides communication and interactive services for users with certain social relations or common interests. As the main marketing method of social networks, a new type of advertising, social advertising, has brought huge profits to social networks. The advertising management system based on social network is of great commercial value and significance. In the face of different advertising needs and various types of social advertising, how to effectively manage advertising, reduce the operational complexity and marginal cost of advertising management, improve customer satisfaction and advertising revenue, Has become a social networking site industry problems. In this paper, the real project case of Renren Company will be adopted to develop around these difficult problems, and the theoretical knowledge of software engineering will be applied to the realization process of the project. The advertising management system of Renren Company, which is researched and developed in this paper, is divided into Web layer and Service layer. It adopts the Spring framework of lightweight Java open source framework, and the front-end display adopts JSP Java JavaScript, Ajax and jQuery technology. Persistence layer adopts iBATIS open-source framework for unified management of SQL operation, MYSQL database and Tomcat server. This system uses Solr open source retrieval platform to build index retrieval system, and uses Redis storage system to manage cache. In the process of project implementation, agile development is adopted, and a series of integrated development management tools, such as Maven, SVN JIRAJIRAN Hudson Review Board, are used to monitor the whole process of project development, test and release, so as to ensure the code quality and development efficiency. The whole system is divided into four functional modules, including advertising management module, data information module, account management module and index retrieval module. By dividing the modules in different stages, the system comprehensively analyzes and manages the data generated by each module, which further realizes the automatic management of advertisements, reduces the operational complexity of the system, and improves the advertising efficiency.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TP311.52
本文編號：2182331
[Abstract]:In recent years, social network has been developed rapidly in the trend of Internet development. Social network is an Internet form that provides communication and interactive services for users with certain social relations or common interests. As the main marketing method of social networks, a new type of advertising, social advertising, has brought huge profits to social networks. The advertising management system based on social network is of great commercial value and significance. In the face of different advertising needs and various types of social advertising, how to effectively manage advertising, reduce the operational complexity and marginal cost of advertising management, improve customer satisfaction and advertising revenue, Has become a social networking site industry problems. In this paper, the real project case of Renren Company will be adopted to develop around these difficult problems, and the theoretical knowledge of software engineering will be applied to the realization process of the project. The advertising management system of Renren Company, which is researched and developed in this paper, is divided into Web layer and Service layer. It adopts the Spring framework of lightweight Java open source framework, and the front-end display adopts JSP Java JavaScript, Ajax and jQuery technology. Persistence layer adopts iBATIS open-source framework for unified management of SQL operation, MYSQL database and Tomcat server. This system uses Solr open source retrieval platform to build index retrieval system, and uses Redis storage system to manage cache. In the process of project implementation, agile development is adopted, and a series of integrated development management tools, such as Maven, SVN JIRAJIRAN Hudson Review Board, are used to monitor the whole process of project development, test and release, so as to ensure the code quality and development efficiency. The whole system is divided into four functional modules, including advertising management module, data information module, account management module and index retrieval module. By dividing the modules in different stages, the system comprehensively analyzes and manages the data generated by each module, which further realizes the automatic management of advertisements, reduces the operational complexity of the system, and improves the advertising efficiency.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TP311.52
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