【摘要】：視錯覺是人類反映世界的一種特殊知覺現(xiàn)象。當人們把視錯覺運用到藝術(shù)創(chuàng)作中去,或者在藝術(shù)作品中體現(xiàn)了視錯覺的原理和設(shè)計,那么視錯覺藝術(shù)就產(chǎn)生了。視錯覺可以運用到人類的各種各樣的藝術(shù)創(chuàng)作中,戲曲、舞蹈、影視、繪畫、設(shè)計等都滲透著視錯覺。平面設(shè)計不僅是藝術(shù)的形式之一,也是經(jīng)濟社會發(fā)展的主要工具。商業(yè)經(jīng)濟交往活動不僅僅是功利主義的活動,同時也是展示人類審美的活動。經(jīng)濟活動的豐富多樣也要求平面設(shè)計的五彩繽紛。在時代要求的呼喚下,視錯覺藝術(shù)與平面設(shè)計融合到了一起,時代發(fā)展為視錯覺藝術(shù)切入平面設(shè)計提供了契機。目前,我國社會處于高度發(fā)展的時期,無論是滿足人們生存需要的生產(chǎn)設(shè)計,還是滿足人們審美需要的藝術(shù)設(shè)計,都在追求一種高而深的新奇境界。視錯覺理論無疑為這種新奇的追求提供了理論上的支撐和方法上的選擇。另一方面,設(shè)計師要想使自己的作品產(chǎn)生強烈的視覺沖擊力,必須順從時代的潮流,更新自己的設(shè)計理念,用獨特的視角和新奇的手法詮釋作品的內(nèi)容。大膽把視錯覺藝術(shù)運用到平面設(shè)計中去,無疑是現(xiàn)代設(shè)計師藝術(shù)創(chuàng)新的途徑之一。在具體的平面設(shè)計實踐中,如何把心理學、生理學中的視錯覺理論運用到平面設(shè)計中去,如何避免為純粹追求新奇而濫用視錯覺藝術(shù),這是現(xiàn)代平面設(shè)計中存在的主要問題。本課題的研究就是借助視錯覺藝術(shù)的獨特視角,結(jié)合大量的優(yōu)秀作品,分析和說明視錯覺在平面設(shè)計中的應(yīng)用原則和方法,為解決現(xiàn)代平面設(shè)計中存在的問題提供一些有益的啟示。論文主要分析視錯覺藝術(shù)在平面設(shè)計中的應(yīng)用問題。首先對視錯覺藝術(shù)的概念、產(chǎn)生原因、歷史作了簡單的回顧,分析了視錯覺藝術(shù)與現(xiàn)代平面設(shè)計結(jié)合的契機。其次,從形與色的視角對視錯覺藝術(shù)的平面設(shè)計語言進行了概括。具體闡釋了共生、反轉(zhuǎn)、矛盾、殘缺、色彩等視錯覺藝術(shù)的設(shè)計語言。再次,分析了視錯覺藝術(shù)在平面設(shè)計中的濫用與合理運用問題,提出了一些濫用的規(guī)避原則與合理運用原則。最后,分析了平面設(shè)計在運用視錯覺藝術(shù)時所采用的具體方法,并通過廣告設(shè)計、包裝設(shè)計、書籍裝幀設(shè)計中視錯覺藝術(shù)分析來展示平面設(shè)計中視錯覺藝術(shù)運用的神奇效果。
[Abstract]:Visual illusion is a special perceptual phenomenon that human beings reflect the world. When people apply visual illusion to artistic creation, or embody the principle and design of visual illusion in art works, then visual illusion art is produced. Visual illusion can be applied to all kinds of human artistic creation, drama, dance, film and television, painting, design and so on. Graphic design is not only one of the forms of art, but also the main tool of economic and social development. Commercial and economic activities are not only utilitarian activities, but also show human aesthetic activities. The rich variety of economic activities also requires the colorful graphic design. Under the demand of the times, the art of visual illusion and graphic design are merged together, and the development of the times provides an opportunity for the art of visual illusion to cut into the graphic design. At present, our society is in a period of high development, whether it is to meet the needs of people's production design, or to meet the aesthetic needs of the art design, are pursuing a high and deep state of novelty. The theory of optical illusion undoubtedly provides theoretical support and method choice for this novel pursuit. On the other hand, if designers want to make their works produce strong visual impact, they must conform to the trend of the times, renew their design ideas, and interpret the content of their works with unique visual angle and novel techniques. Bold application of visual illusion art to graphic design is undoubtedly one of the ways of artistic innovation of modern designers. In the practice of graphic design, how to apply the theory of visual illusion in psychology and physiology to graphic design, and how to avoid the abuse of visual illusion art for the sake of pure novelty is the main problem in modern graphic design. The research of this subject is to analyze and explain the application principles and methods of visual illusion in graphic design with the help of the unique visual illusion art perspective, combined with a large number of excellent works. In order to solve the problems existing in modern graphic design to provide some useful inspiration. This paper mainly analyzes the application of visual illusion art in graphic design. Firstly, the concept, causes and history of visual illusion art are reviewed briefly, and the opportunity of combining visual illusion art with modern graphic design is analyzed. Secondly, the graphic design language of visual illusion art is summarized from the angle of form and color. It explains the design language of symbiosis, inversion, contradiction, incomplete, color and so on. Thirdly, the paper analyzes the misuse and rational application of visual illusion art in graphic design, and puts forward some principles of evading abuse and reasonable application. Finally, the paper analyzes the specific methods used in graphic design in the application of visual illusion art, and through advertising design, packaging design, book binding design, visual illusion art analysis to show the magic effect of the use of visual illusion art in graphic design.
【學位授予單位】：河南師范大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：J51

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