【摘要】：Flash互動廣告是一種運用多媒體技術創(chuàng)建的具有交互功能的網絡廣告形式,鼠標交互是Flash互動廣告中的常用交互方式,用戶通過對鼠標視覺形態(tài),鼠標單擊、滑過、拖動等交互行為,敘事的交互事件等進行認知體驗,感受多維的視覺、情感變化。同時鼠標與交互事件的體驗設計、鼠標與網絡結構的情境設計,加強用戶與廣告的雙向互動,提升互動廣告的感染力。
[Abstract]:Flash interactive advertising is a form of interactive network advertising created by multimedia technology. Mouse interaction is a common interactive mode in Flash interactive advertising. The user has a cognitive experience through the interactive behavior of mouse vision, mouse clicks, slips, dragging and so on. At the same time, the experience design of the mouse and interactive events, the context design of the mouse and the network structure, the two-way interaction between the user and the advertisement, and the enhancement of the appeal of the interactive advertising.
【作者單位】： 華南農業(yè)大學藝術學院;
【基金】：教育部人文社會科學研究2006年度規(guī)劃項目“數(shù)字圖形學——數(shù)字化環(huán)境下的圖形藝術與視覺傳播研究”(06JA760015)
【分類號】：TP334.2
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本文編號：2148856