本文選題：新華日?qǐng)?bào) + 廣告經(jīng)營(yíng)��； 參考：《國(guó)際新聞界》2006年08期

【摘要】：中共于抗日戰(zhàn)爭(zhēng)和解放戰(zhàn)爭(zhēng)時(shí)期在國(guó)民黨統(tǒng)治區(qū)公開(kāi)出版的唯一報(bào)紙《新華日?qǐng)?bào)》以精心的廣告經(jīng)營(yíng)表達(dá)了黨報(bào)的商業(yè)化經(jīng)營(yíng)模式。它在廣告人員安排、價(jià)目制定、版面設(shè)置、理念提升和創(chuàng)意設(shè)計(jì)等方面顯示出獨(dú)有的廣告特色,增強(qiáng)了報(bào)紙的經(jīng)濟(jì)勢(shì)力,拓展了報(bào)紙的服務(wù)功能,為黨報(bào)刊登廣告提供了良好的模本范式。
[Abstract]:The only newspaper published in the ruling area of the Kuomintang during the Anti Japanese War and the war of liberation was the only newspaper, Xinhua Daily, which expressed the commercial operation mode of the party newspaper with meticulous advertising. It showed unique advertising features in advertising personnel arrangement, price setting, layout, idea promotion and creative design, and strengthened the newspaper. The economic power of paper expands the service function of newspapers, and provides a good template model for advertisements in party newspapers.
【作者單位】： 湖南師范大學(xué)新聞與傳播學(xué)院
【分類號(hào)】：F713.8

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