本文選題：汽車營銷 + 汽車廣告��； 參考：《吉林大學(xué)》2005年碩士論文

【摘要】：本文主要通過詳實(shí)的數(shù)據(jù),對中國汽車業(yè)網(wǎng)絡(luò)廣告進(jìn)行了透徹的研究。隨著中國網(wǎng)絡(luò)傳播的高速成長,汽車市場競爭的日益激烈,汽車營銷的不斷成熟,中國的汽車網(wǎng)絡(luò)廣告的形式越來越多樣,空間越來越豐富,網(wǎng)絡(luò)媒介的優(yōu)勢越來越明顯。 汽車網(wǎng)絡(luò)廣告的發(fā)展趨勢:(1)汽車網(wǎng)絡(luò)廣告地位提高,(2)競爭激烈,逐漸成熟,(3)工具化、商務(wù)化趨勢,(4)公關(guān)、廣告一體化趨勢,(5)整合與專業(yè)的融合。 因此網(wǎng)絡(luò)媒介必須根據(jù)用戶的需求安排更好的資訊內(nèi)容,以吸引更多的用戶,為廣大用戶提供豐富的汽車資訊。設(shè)計(jì)出更多新穎、具有創(chuàng)造性的廣告形式,才能吸引到更多汽車公司或經(jīng)銷商的網(wǎng)絡(luò)廣告。
[Abstract]:This article mainly through the detailed data, has carried on the thorough research to the Chinese automobile industry network advertisement. With the rapid growth of China's network communication, the increasingly fierce competition in the automobile market and the continuous maturity of automobile marketing, the forms and space of China's automobile network advertising are becoming more and more diverse, and the advantages of the network media are becoming more and more obvious. The Development trend of Automobile Network Advertising is: 1) the position of Automobile Network Advertising is improving (2) the competition is fierce, gradually maturing (3) tools, and (4) the tendency of business is PR), the trend of integration of advertisement is 5) Integration with specialty. Therefore, the network media must arrange better information content according to the needs of users, in order to attract more users and provide abundant automobile information for the majority of users. Design more innovative, creative advertising forms to attract more car companies or dealers of online advertising.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2005
【分類號】：F713.8

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 陶元慶;汽車品牌傳播途徑分析[D];南昌大學(xué);2007年

2 李博嬌;網(wǎng)絡(luò)售樓廣告的互動設(shè)計(jì)研究[D];北京工業(yè)大學(xué);2012年

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本文編號：2031466