發(fā)布時(shí)間：2018-06-06 23:29

  本文選題：移動(dòng)應(yīng)用端廣告 + 廣告配置��； 參考：《北京交通大學(xué)》2017年碩士論文

【摘要】：隨著智能手機(jī)的普遍使用,移動(dòng)互聯(lián)網(wǎng)時(shí)代已經(jīng)到來,以移動(dòng)終端應(yīng)用程序?yàn)檩d體的廣告形式越來越受到業(yè)界的重視。滴滴出行通過移動(dòng)互聯(lián)網(wǎng)連接交通方式,具有極大的用戶群體,在其移動(dòng)App產(chǎn)品內(nèi)進(jìn)行廣告推廣是一個(gè)極佳之選。以往此類廣告投放的方式是每當(dāng)出現(xiàn)需求時(shí),就做一次針對(duì)性的開發(fā),隨著滴滴移動(dòng)應(yīng)用端廣告投放需求迅猛增長(zhǎng),現(xiàn)有的手工開發(fā)配置廣告的方法已經(jīng)難以滿足當(dāng)前的需求量,效率低且人力成本高,因此急需一個(gè)廣告配置管理平臺(tái),統(tǒng)一管理配置移動(dòng)應(yīng)用端廣告投放。本論文依據(jù)實(shí)際需求,設(shè)計(jì)和實(shí)現(xiàn)了移動(dòng)應(yīng)用端廣告推廣配置管理平臺(tái),該平臺(tái)是用戶管理移動(dòng)應(yīng)用端廣告的服務(wù)平臺(tái),基于Spring、Hibernate、SpringMVC及Redis緩存等技術(shù)、以MVC的架構(gòu)理念搭建,并為配置廣告的運(yùn)營(yíng)人員和開發(fā)人員提供了基于Web的用戶界面。本系統(tǒng)共分為四大功能,分別為用戶管理、廣告推廣位管理、廣告推廣位排期管理和廣告推廣位物料上傳。其中用戶管理是系統(tǒng)的基礎(chǔ)功能,用于管理員新增用戶、維護(hù)用戶信息、管理用戶權(quán)限等;廣告推廣位管理用于定義廣告投放的規(guī)則、廣告內(nèi)容的數(shù)據(jù)格式(文本、鏈接、圖片等)以及廣告投放策略;廣告推廣位排期用于描述廣告下發(fā)的時(shí)間、目標(biāo)用戶、下發(fā)渠道等詳細(xì)信息;廣告推廣位物料上傳用于為定義好的且排期的廣告推廣位配置廣告內(nèi)容。這四大功能模塊互相銜接,將配置移動(dòng)應(yīng)用端廣告的過程流程化、可控化,為移動(dòng)應(yīng)用端廣告投放提供了一個(gè)很好的解決方案。在本系統(tǒng)的設(shè)計(jì)、開發(fā)過程中,筆者負(fù)責(zé)整個(gè)項(xiàng)目實(shí)現(xiàn)的全部步驟:首先通過分析原有業(yè)務(wù)處理流程的缺陷,提煉出系統(tǒng)的需求,然后在此基礎(chǔ)上對(duì)系統(tǒng)進(jìn)行概要設(shè)計(jì)與詳細(xì)設(shè)計(jì),并最終對(duì)系統(tǒng)功能和性能加以測(cè)試驗(yàn)證。目前,移動(dòng)應(yīng)用端廣告推廣配置管理平臺(tái)上已經(jīng)投入使用,系統(tǒng)功能穩(wěn)定,運(yùn)行正常,而且得到了多個(gè)部門的一致認(rèn)可,通過對(duì)該平臺(tái)的使用,公司的移動(dòng)應(yīng)用端廣告推廣配置工作大大被簡(jiǎn)化,業(yè)務(wù)處理效率得到了極大的提高。
[Abstract]:With the widespread use of smart phones, the era of mobile Internet has come, mobile terminal applications as the carrier form of advertising has been paid more and more attention by the industry. DiDi has a large number of users by means of mobile internet connection, so it is an excellent choice to promote advertising in its mobile App products. In the past, the way such ads were put in place was to do a targeted development whenever there was demand, and with the rapid growth in demand for advertising on the Didi mobile application side, The existing manual development and allocation of advertising methods have been difficult to meet the current demand, low efficiency and high labor costs, so an advertising configuration management platform is urgently needed, unified management of mobile applications advertising placement. According to the actual requirements, this paper designs and implements a mobile application advertising promotion configuration management platform, which is a service platform for users to manage mobile application ads. It is based on Spring hibernate Spring MVC and Redis cache technology, and is built with the concept of MVC architecture. The user interface based on Web is provided for the operators and developers of the configuration ads. The system is divided into four functions: user management, advertising placement management and advertising promotion material upload. User management is the basic function of the system, which is used for administrators to add users, maintain user information, manage user rights, etc.; Advertising bit management is used to define the rules of advertising, data format of advertising content (text, link, etc.) Advertising position scheduling is used to describe the time, target users, distribution channels and other details of the advertisement. Advertising material uploads are used to configure advertising content for defined and scheduled advertising booths. These four functional modules are connected to each other, which can flow and control the process of configuring mobile application advertising, which provides a good solution for mobile application advertising. In the design and development of the system, the author is responsible for all the steps of the whole project: firstly, by analyzing the defects of the original business process, the requirements of the system are extracted. Then, the system is designed in brief and in detail, and the function and performance of the system are tested and verified. At present, the mobile application terminal advertisement promotion configuration management platform has been put into use, the system function is stable, the operation is normal, and has been unanimously approved by many departments, through the use of this platform, The company's mobile application side advertising configuration is greatly simplified, business processing efficiency has been greatly improved.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TP311.52

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本文編號(hào)：1988574