發(fā)布時(shí)間：2018-06-01 10:06

  本文選題：招聘廣告 + 語(yǔ)言的藝術(shù)　； 參考：《修辭學(xué)習(xí)》1997年06期

【摘要】：正 招聘廣告是以招聘單位為確定廣告人,通過(guò)一定媒介,以人員招聘信息為傳播內(nèi)容的一種廣告。它是廣告家族的成員之一。在改革開(kāi)放前,我國(guó)的招聘廣告業(yè)并不發(fā)達(dá),近幾年隨著改革開(kāi)放的深入、擴(kuò)大才逐漸興旺起來(lái);一個(gè)主要的原因是改革的深化使我國(guó)的人事聘用制度也發(fā)生了深刻的變化�，F(xiàn)在,無(wú)論是大中專(zhuān)畢業(yè)生的分配、待業(yè)人員的再就業(yè),還是人才的流動(dòng),多須經(jīng)由“人才市場(chǎng)”,而招聘廣告也就成了招聘方與應(yīng)聘方相互溝通的重要渠道,頻繁地出現(xiàn)在報(bào)刊、電視、廣播等各種傳播媒體之上;招聘廣告以其自身獨(dú)特的功能與人們的社會(huì)生活已越來(lái)越緊密相
[Abstract]:The advertisement is a kind of advertisement which regards the recruitment unit as the advertisement person, through certain media, with the personnel recruitment information as the dissemination content. It is a member of the advertising family. Before the reform and opening up, China's recruitment advertising industry was not developed. In recent years, with the deepening of reform and opening up, the expansion has gradually flourished, and one of the main reasons is that the deepening of the reform has also brought about profound changes in the personnel employment system of our country. Nowadays, whether it is the distribution of graduates from colleges and secondary schools, the re-employment of unemployed personnel, or the flow of talents, most of them must go through the "talent market", and job advertisements have become an important channel of communication between the recruiters and the candidates. Frequently appeared in newspapers, television, radio and other communication media; recruitment advertising with its own unique function and people's social life has become more and more closely related
【分類(lèi)號(hào)】：H15

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本文編號(hào)：1963798