本文選題：平面廣告 + 跨界設計��； 參考：《西南交通大學》2011年碩士論文

【摘要】：跨界設計是指在當前設計條件下,利用整合手段將傳統(tǒng)設計的形式語言與其他行業(yè)的技術(shù)(工藝)、材料相結(jié)合而產(chǎn)生新的亮點,以獲得全新的設計語匯,實現(xiàn)更好更新的設計創(chuàng)意。因此,跨界設計是現(xiàn)在以及未來設計的一條思路。我們開展對跨界設計的探討和研究,十分有益于平面廣告的創(chuàng)新設計,具有一定的現(xiàn)實意義 論文分四部分。第一部分,在緒論中,從平面廣告設計的發(fā)展歷史和現(xiàn)實狀況簡述了論文的選題思路、研究方法和探索目的。第二部分,論文闡述了跨界設計的產(chǎn)生,基本定義和主要理論觀點,流行的設計特征和風格,實質(zhì)意義,合理性及其價值。第三部分,我們主要通過對跨界設計中一些創(chuàng)新性成功案例的合理分析,說明了跨界設計在平面廣告設計領(lǐng)域中維度和功能方面的跨界運用。由此,關(guān)于跨界設計方法中存在的規(guī)律,我們也獲得了一些初步認識。第四部分,我們進一步對平面廣告跨界設計方法進行探索,初步提出了維度跨界、功能跨界是當前平面廣告跨界設計的主要形式。在此基礎(chǔ)上,又對“有限預算條件下平面廣告立體化設計方案”和“有限預算條件下平面廣告互動性設計方案”的實施進行了具體分析和探索,初步總結(jié)出了實現(xiàn)平面廣告跨界設計可操作能應用的基本方法。
[Abstract]:Cross-border design means that under current design conditions, traditional formal languages of design are combined with technologies (craft, materials) in other industries to create new bright spots, in order to obtain a new design vocabulary. To achieve a better update of the design ideas. Therefore, the cross-border design is the present and future design of a way of thinking. It is very beneficial to the creative design of print advertisement that we carry out the discussion and research on the cross boundary design, which has certain practical significance. The paper is divided into four parts. In the first part, from the development history and the realistic situation of print advertising design, the thesis introduces the idea, research method and exploration purpose of the thesis. In the second part, the paper describes the emergence of cross-border design, basic definition and main theoretical viewpoints, popular design characteristics and styles, substantive significance, rationality and value. In the third part, through the rational analysis of some innovative successful cases in cross-border design, we illustrate the cross-border application of cross-border design in dimension and function in the field of graphic advertising design. From this, we also get some preliminary understanding about the law of cross-boundary design method. In the fourth part, we further explore the method of cross-border design of print advertisement, and propose that the cross-border of dimension, function cross-border is the main form of cross-border design of print advertisement at present On this basis, the implementation of "three-dimensional design scheme of print advertising under the condition of limited budget" and "interactive design scheme of print advertisement under limited budget" are analyzed and explored in detail. This paper summarizes the basic method to realize the operational application of cross-boundary design of print advertisement.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：J524.3

【引證文獻】

相關(guān)碩士學位論文 前1條

1 蒲澤敏;歷史名村文化保護與改造策略研究[D];西南交通大學;2012年

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本文編號：1963599