發(fā)布時(shí)間：2018-05-31 08:54

  本文選題：平面廣告 + 多維化設(shè)計(jì)��； 參考：《西南交通大學(xué)》2013年碩士論文

【摘要】：平面廣告的多維化設(shè)計(jì)研究即從多維化空間的角度分析研究平面廣告多維化元素的表現(xiàn)方法和運(yùn)用,充分利用人們的感官特點(diǎn)和新技術(shù),探索平面廣告設(shè)計(jì)新的表現(xiàn)形式,探索三維、四維等多維化表現(xiàn)元素,突破傳統(tǒng)平面廣告印刷、噴繪等承載手段,把平面廣告設(shè)計(jì)由相對靜態(tài)、二維空間,轉(zhuǎn)向一個(gè)相對動(dòng)態(tài)的、具有互動(dòng)參與型的現(xiàn)代多維化平面廣告設(shè)計(jì),這樣不僅能夠更好的傳達(dá)廣告信息,同時(shí)也滿足了人們對審美和尋求新鮮事物心理的需求,更能夠吸引消費(fèi)者,加深廣告在消費(fèi)者心理的印象,誘導(dǎo)消費(fèi)者消費(fèi),最終更好達(dá)到廣告的目的。 本文首先對平面廣告多維化概念作了詳細(xì)的解釋,并舉出經(jīng)典的案例進(jìn)行逐一分析；緊接著分析了消費(fèi)者平面廣告的關(guān)系,總結(jié)出平面廣告的多維化設(shè)計(jì)研究與消費(fèi)者是相互影響的關(guān)系；然后從現(xiàn)狀出發(fā),對國內(nèi)外平面廣告多維化設(shè)計(jì)的研究成果和不足進(jìn)行了概述；然后又從具體講解了平面廣告多維化設(shè)計(jì)的表現(xiàn)方法,并且詳細(xì)分析和舉例說明了各種表現(xiàn)方法；之后又總結(jié)了平面廣告多維化設(shè)計(jì)研究的研究意義最后根據(jù)自己的畢業(yè)設(shè)計(jì)作品進(jìn)行了詳細(xì)的分析和論證。
[Abstract]:The study of multi-dimensional design of print advertisement is to analyze and study the expression method and application of multidimensional element of print advertisement from the angle of multidimensional space, make full use of people's sensory characteristics and new technology, and explore the new expression form of print advertisement design. Explore three-dimensional, four-dimensional and other multidimensional performance elements, break through the traditional graphic advertising printing, spray painting and other carrying means, from a relatively static, two-dimensional space, to a relatively dynamic design, The modern multi-dimensional graphic advertising design with interactive participation can not only better convey advertising information, but also meet the needs of people's psychology of aesthetic appreciation and seeking new things, and can attract consumers. Deepen the impression of advertising in consumer psychology, induce consumer consumption, and finally better achieve the purpose of advertising. In this paper, the concept of multi-dimensional print advertising is explained in detail, and the classic cases are given one by one. Then, the relationship of consumer print advertising is analyzed. The paper summarizes the relationship between the multi-dimensional design of print advertising and consumers, and then summarizes the research results and shortcomings of multi-dimensional design of print advertising at home and abroad from the point of view of the present situation. Then, it explains the expression method of multi-dimensional design of print advertisement in detail, and analyzes and illustrates each kind of expression method in detail. And then summarizes the research significance of multi-dimensional design of print advertising finally according to their graduation design works carried out a detailed analysis and demonstration.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F713.8

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本文編號(hào)：1959042