本文選題：職業(yè)服 + 色彩��； 參考：《東華大學(xué)》2017年碩士論文

【摘要】：隨著我國現(xiàn)代商業(yè)體系的不斷發(fā)展與完善,規(guī)模企業(yè)不斷涌現(xiàn),企業(yè)形象也因此得到越來越多的關(guān)注。企業(yè)形象作為一種無形財富,是影響企業(yè)競爭力的關(guān)鍵因素之一。目前,企業(yè)對其形象的展示主要通過廣告投放的形式,對于企業(yè)形象的另一個重要組成部分——職業(yè)服缺乏相應(yīng)的重視,許多企業(yè)對職業(yè)服的理解停留在體現(xiàn)公司員工整齊有序的形象上,而職業(yè)服作為企業(yè)形象的重要組成構(gòu)件,其內(nèi)涵還包括向顧客傳遞企業(yè)文化,提高企業(yè)的識別度,提升企業(yè)品牌價值。職業(yè)服的視覺識別系統(tǒng)包括款式、色彩、圖形等多方面,色彩作為視覺識別系統(tǒng)的核心元素,是最有效的識別要素之一。本文旨在通過對色彩的規(guī)范分析,研究其在職業(yè)服設(shè)計中的使用規(guī)則以及它對職業(yè)服識別度的影響。本文的基本思路是基于職業(yè)服的設(shè)計要素與色彩的運用規(guī)則,結(jié)合理論和實踐,研究了職業(yè)服的色彩識別構(gòu)成要素,將職業(yè)服的色彩劃分為行業(yè)色彩與企業(yè)色彩,在此基礎(chǔ)上,通過文獻研究法、市場調(diào)研法、學(xué)科交叉借鑒法、實驗研究法和問卷調(diào)研法等研究方法,分析了行業(yè)色彩識別影響因子和企業(yè)色彩識別影響因子以及各個影響因子在職業(yè)服設(shè)計中的運用,為7種不同類型企業(yè)做了20種職業(yè)服色彩方案,并通過50個樣本眼動儀實驗以及50個樣本調(diào)研問卷,對方案的有效性予以驗證,證明影響因子確實能夠提升職業(yè)服的色彩識別性。通過研究,本文得出結(jié)論如下:(一)歸類分析了職業(yè)服色彩影響識別因子。將職業(yè)服色彩識別的影響因子歸類為行業(yè)色彩識別影響因子和企業(yè)色彩識別影響因子,對各個因子的色彩選取與行業(yè)指向進行分析,對職業(yè)服色彩識別設(shè)計提出了可行建議。(二)提出了引入色彩識別因子能夠增強職業(yè)服的色彩識別性。通過眼動儀實驗結(jié)合問卷調(diào)研,證實了在職業(yè)服色彩設(shè)計中加入企業(yè)文化、產(chǎn)品系列、民族文化、地域文化和時間因素的色彩識別的影響因子可以提高職業(yè)服的色彩識別性。(三)論述了色彩識別因子在職業(yè)服設(shè)計中的運用。通過案例設(shè)計,檢驗其在職業(yè)服設(shè)計中運用的可行性。
[Abstract]:With the development and perfection of the modern business system in our country, the enterprise image has been paid more and more attention. Corporate image, as an intangible wealth, is one of the key factors affecting the competitiveness of enterprises. At present, the enterprises display their image mainly through the form of advertising, and pay less attention to the professional clothing, another important component of the corporate image. Many enterprises hold their understanding of professional clothing to reflect the orderly and orderly image of their employees. As an important component of the corporate image, the connotation of professional clothing also includes transmitting corporate culture to customers and improving the degree of enterprise identification. Enhance the brand value of enterprises. The visual recognition system of professional clothing includes style, color, graphics and so on. As the core element of visual recognition system, color is one of the most effective recognition elements. The purpose of this paper is to study the rules of use in the design of professional clothing and its influence on the recognition of professional clothing through the normative analysis of color. The basic idea of this paper is based on the design elements of professional clothing and the application rules of color, combined with the theory and practice, the paper studies the constituent elements of color recognition of professional clothing, divides the color of professional clothing into industry color and enterprise color, and on this basis, Through literature research, market research, interdisciplinary cross-reference, experimental research and questionnaire research and other research methods, This paper analyzes the influence factor of industry color recognition and the influence factor of enterprise color recognition and the application of each factor in the design of professional clothing, and makes 20 kinds of color schemes for 7 different types of enterprises. The validity of the scheme is verified by 50 sample eye movement instrument experiments and 50 sample questionnaires. It is proved that the influence factors can improve the color recognition of professional clothing. The conclusions are as follows: (1) the influence factors of professional clothing color are classified and analyzed. The influence factors of professional clothing color recognition are classified as the influence factors of industry color recognition and enterprise color recognition. The color selection and direction of each factor are analyzed and some feasible suggestions are put forward for the design of professional clothing color recognition. (2) it is proposed that the introduction of color recognition factor can enhance the color recognition of professional clothing. Through the experiment of eye movement instrument and questionnaire investigation, it is proved that the influence factors of color recognition such as enterprise culture, product series, national culture, regional culture and time factors in the color design of professional clothing can improve the color recognition of professional clothing. (3) the application of color recognition factor in professional clothing design is discussed. Through the case design, the feasibility of its application in the design of professional clothing is tested.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TS941.2

【相似文獻】

相關(guān)期刊論文 前5條

1 許巖;;淺談女士內(nèi)衣包裝的功能性與識別性[J];才智;2013年28期

2 薛翠花,牟其明,趙輝,李玲,陳淑華;烷氧-酰胺型脫氧膽酸分子鉗的合成及對芳胺的識別性能研究[J];四川大學(xué)學(xué)報(自然科學(xué)版);2001年01期

3 沈麗燕;錢軍浩;;噴墨印制的RFID標簽識別性能的影響因素分析[J];包裝工程;2012年17期

4 陳學(xué)霞;，

本文編號：1933809