本文選題：時尚廣告 + 圖形��； 參考：《北京服裝學院》2012年碩士論文

【摘要】：文章從時尚廣告中的圖形作為出發(fā)點，初步界定了時尚廣告的內(nèi)涵，對時尚廣告中的圖形符號進行了較為深入的分析，將圖形符號與文化進行了關(guān)聯(lián)比較。并且融入了廣告媒介的初步展現(xiàn)以及圖形創(chuàng)新的多維度展示。 本文首先概述了時尚廣告的發(fā)展歷程，表述了時尚廣告的內(nèi)涵特征，，以此界定出來時尚廣告中的圖形。那么，當時尚廣告圖形進行語言意義表達時，它不僅需要一定的圖形元素設(shè)計原則以及表達方式，更要能準確的表達出來產(chǎn)品的主題含義，這些都可以借助于傳統(tǒng)、新興的媒介進行傳播。 時尚廣告在自身的發(fā)展演變中，沉淀下來的文化內(nèi)涵，依舊是廣告設(shè)計繼續(xù)前進和發(fā)展的指導性思想。時尚廣告的圖形符號與文化相互的共生，完美的契合，正是時尚廣告設(shè)計長期積淀下來的果實。也是廣告設(shè)計師們必然探索的目標之一，這個也是本文研究的價值點。
[Abstract]:This paper defines the connotation of fashion advertisement from the point of view of graphic in fashion advertisement, analyzes the graphic symbol in fashion advertisement, and compares the graphic symbol with culture. And integrated with the initial display of advertising media and graphics innovation of the multi-dimensional display. This paper first summarizes the development of fashion advertising, describes the connotation of fashion advertising characteristics, so as to define the figure in fashion advertising. Well, when fashion advertising graphics express their language meaning, it not only needs certain design principles and expression methods of graphic elements, but also can accurately express the theme meaning of the product, all of which can benefit from tradition. Emerging media spread. The cultural connotation of fashion advertisement in its own development and evolution is still the guiding thought of advertising design. The symbiosis between graphic symbols and culture of fashion advertising is the fruit of long-term accumulation of fashion advertising design. It is also one of the goals that advertising designers must explore, which is also the value of this study.
【學位授予單位】：北京服裝學院
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：J524.3

【參考文獻】

相關(guān)碩士學位論文 前4條

1 王露茵;視覺形象感知與評價研究[D];浙江大學;2005年

2 徐鵬;“流行元素”在平面廣告設(shè)計中的應用研究[D];延邊大學;2009年

3 卞中閣;品牌視覺形象提升品牌核心價值路徑研究[D];山東大學;2010年

4 王文雯;論平面廣告設(shè)計中的“隱性”之美[D];中國美術(shù)學院;2010年

本文編號：1864843