本文選題：湖南衛(wèi)視 + 電視劇��； 參考：《湖南科技大學(xué)》2014年碩士論文

【摘要】：從題材上看，湖南衛(wèi)視的電視劇的主題主要有兩種趨勢(shì)，歷史主題和青春偶像主題。在消費(fèi)主義社會(huì)的背景之下，一方面在大眾消費(fèi)文化催生之下青春偶像劇適應(yīng)了市場(chǎng)的需求，展示了大眾所期冀的偶像，實(shí)際上是迎合了大眾一種自我的投射，將愛與幸福作為表現(xiàn)的主題，從而提供了一個(gè)輕松的無(wú)憂無(wú)慮的理想化的生活場(chǎng)景以此緩解受眾對(duì)愛的焦慮，給予受眾一種情感的慰藉；在另一方面以廣博深厚的湖湘文化底蘊(yùn)為背景，不是塑造高大全的形象而是從人性化的角度展示古往今來(lái)的歷史人物，以圍繞歷史人物發(fā)生的歷史事件來(lái)更為精準(zhǔn)的刻畫和表現(xiàn)人物性格，傳播一種積極向上的人生觀和價(jià)值觀，同時(shí)歷史題材遠(yuǎn)離現(xiàn)實(shí)政治，也是一種強(qiáng)烈政治情緒的宣泄方式，以古喻今，宣泄民眾的心理能量。一系列的青春偶像劇為湖南衛(wèi)視創(chuàng)下了極高的收視效果，而《恰同學(xué)少年》則在收視效果和受眾反映上都有著極好的口碑。在市場(chǎng)經(jīng)濟(jì)的體制之下，為了保證收視率進(jìn)行了大量的翻拍，也都取得了較好的收視效果。翻拍據(jù)的對(duì)象是韓劇和美劇。在翻拍的過程之中，湖南衛(wèi)視對(duì)韓劇和美劇也在不斷地學(xué)習(xí)和借鑒，不斷的提升自身電視劇的制播水平。 而在現(xiàn)實(shí)之中，韓劇和美劇分別在電視和網(wǎng)絡(luò)上風(fēng)靡，都有著自己獨(dú)特的電視劇制作的模式。韓劇以時(shí)尚人物或傳統(tǒng)家庭成員來(lái)演繹儒家文化，并與現(xiàn)代社會(huì)相調(diào)和。以細(xì)節(jié)刻畫和生活真實(shí)來(lái)展示受眾身邊的生活，拉近電視劇中人物與受眾之間的距離，從而獲得受眾的認(rèn)同和喜愛，給受眾留下了深刻的印象。以《大長(zhǎng)今》為例，將儒家傳統(tǒng)文化融入了長(zhǎng)今的言行，并且以其傳奇的一身印證了儒家文化的不凡魅力。美劇在其制播模式的基礎(chǔ)上以其多重的二元對(duì)立來(lái)集中展現(xiàn)矛盾，以多重變奏的敘事模式來(lái)闡述故事，，將社會(huì)問題隱喻其中在網(wǎng)絡(luò)上獲得了廣大網(wǎng)絡(luò)受眾的青睞。美劇的制播模式和電視劇敘述策略，韓劇在細(xì)節(jié)表現(xiàn)和生活真實(shí)上之中展現(xiàn)儒家文化與現(xiàn)代社會(huì)的調(diào)和，兩者對(duì)于湖南衛(wèi)視而言是學(xué)習(xí)和借鑒的重要對(duì)象。將優(yōu)秀的制播模式與儒家文化相結(jié)合，湖南衛(wèi)視自制電視劇將會(huì)涌現(xiàn)出一部又一部類似于《恰同學(xué)少年》一樣的叫好又叫座的電視劇。
[Abstract]:In terms of subject matter, Hunan Satellite TV's TV series has two main themes, historical theme and youth idol theme. In the context of consumerism society, on the one hand, under the influence of mass consumption culture, the youth idol drama adapts to the needs of the market and shows the idols that the masses want, in fact, it caters to the projection of the masses as a kind of self. Take love and happiness as the expression theme, thus providing a relaxed and carefree ideal life scene in order to alleviate the anxiety of the audience to love, to give the audience a kind of emotional comfort; On the other hand, against the background of the extensive and profound Huxiang culture, it is not to create a tall and complete image, but to display historical figures from ancient to modern times from the angle of humanization. Historical events around historical figures to more accurately portray and express character, spread a positive outlook on life and values, at the same time, historical themes away from reality and politics, but also a strong political feelings of catharsis. By ancient times and now, catharsis of the psychological energy of the public. A series of youth idol plays have set a very high viewing effect for Hunan Satellite TV. Under the market economy system, in order to ensure the ratings of a large number of remake, but also achieved better viewing results. The subjects of the remake are Korean dramas and American dramas. In the process of remake, Hunan Satellite TV is constantly learning and learning from Korean TV dramas and American TV dramas, and constantly improving the level of production and broadcasting of its own TV series. In reality, Korean TV dramas and American dramas are popular on TV and internet respectively, and have their own unique mode of TV drama production. Korean dramas interpret Confucian culture as fashion figures or traditional family members and reconcile with modern society. With detail depiction and real life to show the life around the audience, draw closer the distance between the characters and the audience, thus get the audience's approval and love, left a deep impression on the audience. Taking Dajiangjin as an example, the Confucian traditional culture is integrated into Chang-present 's words and deeds, and its legend proves the extraordinary charm of Confucian culture. On the basis of its mode of production and broadcasting, American TV shows contradictions with its multiple dualistic opposites, expounds the story with multi-variation narrative mode, and metaphors social problems among which it has won the favor of the vast network audience. The mode of production and broadcasting of American TV dramas and the narrative strategies of TV dramas and Korean dramas show the harmony between Confucian culture and modern society in detail and the reality of life. Both of them are important objects for Hunan Satellite TV to learn and learn from. Combining the excellent mode of production and broadcasting with the Confucian culture, Hunan Satellite TV's home-made TV series will emerge one after another, similar to the "exactly the same classmate" the same kind of popularity and popularity of TV dramas.
【學(xué)位授予單位】：湖南科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：J905

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