廿四春秋,形意千相:中國(guó)生肖設(shè)計(jì)大賽優(yōu)秀作品
本文選題:設(shè)計(jì)大賽 + 楊夏蕙 ; 參考:《裝飾》2015年04期
【摘要】:從1988年到2012年,中國(guó)生肖設(shè)計(jì)大賽整整走過(guò)了兩輪。前十二年集中在象形、意象字體的設(shè)計(jì),后十二年集中在形意圖像的設(shè)計(jì)。創(chuàng)辦之初,中國(guó)設(shè)計(jì)尚在起步階段,而找一個(gè)切入點(diǎn)來(lái)推動(dòng)中國(guó)設(shè)計(jì),就是黑馬大叔張小平組織和推進(jìn)這一賽事的初衷。他以中國(guó)的漢字和12生肖文化為基礎(chǔ),發(fā)動(dòng)了一場(chǎng)持續(xù)的全國(guó)性設(shè)計(jì)運(yùn)動(dòng);顒(dòng)開(kāi)始只是在一線(xiàn)城市的設(shè)計(jì)圈,后來(lái)擴(kuò)展到了設(shè)計(jì)界,成為一個(gè)有品牌力量的民間大賽,其中心基本在學(xué)校,落到"初學(xué)、初入設(shè)計(jì)之門(mén)"的一代設(shè)計(jì)人身上,二十四載,堅(jiān)持不懈。如今《12生肖形意字》和《12生肖千相圖》都已結(jié)集由廣東人民出版社出版,生肖設(shè)計(jì)大賽在中國(guó)設(shè)計(jì)界,尤其是設(shè)計(jì)教育界,寫(xiě)下了濃重的一筆,它所凝聚的力量令人感動(dòng)。大批設(shè)計(jì)院校學(xué)生積極參與,大賽見(jiàn)證了他們的成長(zhǎng),留下了他們的創(chuàng)意火花,也在一定程度上反映了中國(guó)設(shè)計(jì)水準(zhǔn)的提高,獲得了多方關(guān)注與肯定;評(píng)委團(tuán)由設(shè)計(jì)界、藝術(shù)界的著名教育家、設(shè)計(jì)師組成,其中有吳冠中、邱陵、陳漢民、余秉楠、靳埭強(qiáng)、蔡啟仁、何中強(qiáng)、陳幼堅(jiān)、呂立勛、柳維和、韓秉華、王炳南、陳紹華、李永銓、何潔、林磐聳、吳冠英、余希洋、陳迎憲、楊夏蕙、馬偉達(dá)、Joan Lebold等;賽事征稿和成果揭曉都通過(guò)民間媒體,讓這一系統(tǒng)性的中國(guó)傳統(tǒng)文化和現(xiàn)代設(shè)計(jì)結(jié)合的嘗試與實(shí)踐沒(méi)有局限于專(zhuān)業(yè)領(lǐng)域,而是走近了更多的普通大眾。2015年3月6日,驚蟄,我們痛失黑馬。中國(guó)廣告網(wǎng)發(fā)布訃聞稱(chēng)"黑馬深受廣告界與公益界人士愛(ài)戴,他的離世是中國(guó)廣告界的一大重創(chuàng)"。本期《紙上展覽》集中展示生肖設(shè)計(jì)大賽的優(yōu)秀作品,因?yàn)橘愂潞妥髌分鴮?shí)有意義、有趣味;也在4月的清明,以此紀(jì)念為賽事投入了大量熱情和精力的我們中央工藝美術(shù)學(xué)院的這位校友——"廣告頑童"黑馬大叔張小平。
[Abstract]:From 1988 to 2012, the Chinese zodiac design competition went through two full rounds. The first twelve years focus on the design of pictographs, image fonts, and the latter 12 years on the design of images. At the beginning of its establishment, Chinese design is still in its infancy, and to find a starting point to promote Chinese design is the original intention of Black Horse Uncle Zhang Xiaoping to organize and promote this event. Based on Chinese characters and the 12 zodiac culture, he launched an ongoing national design campaign. The event began as a design circle in a first-tier city, and later expanded to the design world, becoming a folk competition with brand power. The center of the event was basically in the school, and fell to a generation of designers who had "started to learn, first entered the door of Design" for 24 years. Persevere. Nowadays, < 12 zodiac characters] and < 12 zodiac map have been published by Guangdong people's publishing house. The Chinese zodiac design competition has written a heavy stroke in Chinese design field, especially in design education field, and the strength it condenses is moving The competition witnessed their growth, left their creative sparks, and to a certain extent reflected the improvement of Chinese design standards, and gained a lot of attention and recognition. Among them are Wu Guanzhong, Qiu Ling, Chen Han-min, Yu Bingnan, Kan Tai-keung, Tsai Kai-jen, he Zhongqiang, Chen Youjian, Lu Lixun, Liu Wei, Han Binghua, Wang Bingnan, Chen Shaohua, Li Yongquan, he Jie, Lin Panzao, Wu Guanying, Yu Xiyang, Chen Yingxian, Yang Xiahui, Ma Wei-da, Joan Lebold, etc. The attempt and practice to combine this systematic Chinese traditional culture with modern design is not confined to the professional field, but to the general public. On March 6, 2015, we lost the black horse. China Advertising website published obituary that "the dark horse by the advertising and public sector people loved, his death is a major blow to the Chinese advertising industry." This issue of the "Paper Exhibition" focuses on the outstanding works of the Chinese zodiac design competition, because the events and works are really meaningful and interesting. Also in April, the Qingming Festival, To commemorate the event for the event invested a lot of enthusiasm and energy of our Central Academy of Arts and Crafts alumnus-"Advertising urchin" Black Uncle Zhang Xiaoping.
【分類(lèi)號(hào)】:J521
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