本文選題：中國(guó)傳統(tǒng)視覺(jué)符號(hào) + 房地產(chǎn)標(biāo)志設(shè)計(jì)��； 參考：《西北大學(xué)》2011年碩士論文

【摘要】：中國(guó)傳統(tǒng)文化源遠(yuǎn)流長(zhǎng),具有豐富的內(nèi)涵,中國(guó)傳統(tǒng)視覺(jué)符號(hào)作為中國(guó)傳統(tǒng)文化的一個(gè)重要組成部分,富有深刻的含義和豐富多彩的視覺(jué)造型,對(duì)我國(guó)現(xiàn)代視覺(jué)設(shè)計(jì)尤其是商業(yè)標(biāo)志設(shè)計(jì)的發(fā)展產(chǎn)生了一定的影響。近年來(lái),在房地產(chǎn)標(biāo)志的設(shè)計(jì)中,中國(guó)傳統(tǒng)視覺(jué)符號(hào)作為重要的設(shè)計(jì)元素,不斷融入房地產(chǎn)標(biāo)志設(shè)計(jì)之中,對(duì)于塑造房地產(chǎn)企業(yè)品牌形象,彰顯企業(yè)獨(dú)特個(gè)性,順應(yīng)受眾不斷提高的審美需求有著重要的意義。 本文借鑒符號(hào)學(xué)、廣告學(xué)、營(yíng)銷學(xué)等相關(guān)理論,首先對(duì)中國(guó)傳統(tǒng)視覺(jué)符號(hào)在房地產(chǎn)標(biāo)志設(shè)計(jì)中的發(fā)展現(xiàn)狀進(jìn)行了概述。其次,通過(guò)剖析中國(guó)傳統(tǒng)視覺(jué)符號(hào)的內(nèi)涵及特征,對(duì)房地產(chǎn)標(biāo)志潛在的商業(yè)價(jià)值和藝術(shù)特質(zhì)進(jìn)行了認(rèn)真分析,并結(jié)合筆者在房地產(chǎn)行業(yè)從事樓盤(pán)標(biāo)志設(shè)計(jì)的實(shí)例及實(shí)踐感悟?qū)χ袊?guó)傳統(tǒng)視覺(jué)符號(hào)在房地產(chǎn)標(biāo)志設(shè)計(jì)中的應(yīng)用方式從“形、勢(shì)、意”三方面進(jìn)行了較深入的研究。最后對(duì)傳統(tǒng)視覺(jué)符號(hào)在房地產(chǎn)品牌塑造中的意義與發(fā)展趨勢(shì)做了分析與探討。以期為優(yōu)化房地產(chǎn)標(biāo)志設(shè)計(jì)、拓展創(chuàng)意思路、傳承中國(guó)傳統(tǒng)文化奠定理論與實(shí)踐基礎(chǔ),為中國(guó)傳統(tǒng)視覺(jué)符號(hào)在房地產(chǎn)標(biāo)志設(shè)計(jì)中的創(chuàng)新與探索,以及在設(shè)計(jì)實(shí)踐活動(dòng)中的有效運(yùn)用提供借鑒與參考。
[Abstract]:Chinese traditional culture has a long history and rich connotation. As an important part of Chinese traditional culture, Chinese traditional visual symbol is rich in profound meaning and colorful visual modeling. It has a certain influence on the development of modern visual design, especially commercial logo design in China. In recent years, in the design of real estate logo, Chinese traditional visual symbol, as an important design element, has been continuously integrated into the design of real estate logo, to mold the brand image of the real estate enterprise and to highlight the unique personality of the enterprise. It is of great significance to adapt to the increasing aesthetic demand of the audience. Based on the related theories of semiotics, advertising and marketing, this paper summarizes the development of Chinese traditional visual symbols in real estate logo design. Secondly, by analyzing the connotation and characteristics of Chinese traditional visual symbols, this paper makes a careful analysis of the potential commercial value and artistic characteristics of real estate signs. Combined with the author's practice and experience in real estate logo design, the author makes a deep research on the application of Chinese traditional visual symbols in real estate logo design from three aspects: "shape, potential, meaning". Finally, the significance and development trend of traditional visual symbols in real estate brand shaping are analyzed and discussed. In order to optimize the real estate logo design, expand creative ideas, inherit the traditional Chinese culture and lay a theoretical and practical foundation, for the Chinese traditional visual symbols in the real estate logo design innovation and exploration, And in the design practice of effective use to provide reference and reference.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：J524

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本文編號(hào)：1843623