本文選題：網(wǎng)絡(luò)媒體 + 網(wǎng)絡(luò)出版　； 參考：《北京郵電大學(xué)》2011年碩士論文

【摘要】：近幾年,互聯(lián)網(wǎng)作為新興媒體,影響力持續(xù)穩(wěn)固發(fā)展。相比之下,以紙質(zhì)出版物為載體的報紙、期刊等傳統(tǒng)紙質(zhì)媒體,其信息滯后、形式單調(diào)、難以與讀者互動等缺點(diǎn)更加凸顯,發(fā)行量、廣告量呈現(xiàn)緩慢下滑趨勢。為了挽救頹勢,實現(xiàn)可持續(xù)發(fā)展,傳統(tǒng)紙質(zhì)媒體不能再僅從傳統(tǒng)的內(nèi)容定位、辦刊理念、選題策劃上探索新思路,而是要積極開拓新渠道,整合網(wǎng)絡(luò)力量,或是尋求徹底轉(zhuǎn)型。 本文分析了網(wǎng)絡(luò)作為新興媒體出現(xiàn)后,給民眾和現(xiàn)有媒體市場帶來的影響,從而幫助傳統(tǒng)紙質(zhì)媒體從業(yè)者認(rèn)清新局勢,轉(zhuǎn)變思路,同時提出了依靠紙質(zhì)的人員、內(nèi)容和影響力資源,基于CMS系統(tǒng)構(gòu)建網(wǎng)絡(luò)媒體的構(gòu)想。 由于網(wǎng)絡(luò)媒體的本質(zhì)是網(wǎng)站,網(wǎng)絡(luò)出版即是在網(wǎng)站發(fā)布內(nèi)容,CMS(內(nèi)容管理系統(tǒng))最適合作為網(wǎng)站核心系統(tǒng)。我們在開發(fā)時可以應(yīng)用軟件工程的理論和方法,將把整個網(wǎng)絡(luò)媒體視作一個項目,進(jìn)行軟件開發(fā)項目管理。整個網(wǎng)站開發(fā)是基于CMS的再開發(fā)。本文給出了建立網(wǎng)絡(luò)媒體這一項目的生存期模型和任務(wù)分解、進(jìn)度計劃,對從宏觀上理解網(wǎng)絡(luò)媒體的出版流程有很大幫助,解決了技術(shù)人員不懂出版流程,出版人員不了解網(wǎng)絡(luò)開發(fā)技術(shù)的問題。 本文研究了當(dāng)今流行的CMS,選擇了PHP168 CMS作為網(wǎng)站核心系統(tǒng)。這套核心系統(tǒng)提供了完善的支撐功能,網(wǎng)絡(luò)媒體管理者不必再開發(fā)網(wǎng)站的內(nèi)容上傳、管理等基本功能,主要工作將集中在確定網(wǎng)絡(luò)媒體的定位、策劃欄目結(jié)構(gòu)、設(shè)計外觀、設(shè)定職位和內(nèi)容發(fā)布流程、做好推廣宣傳和搜索引擎優(yōu)化等方面。本文通過研究PHP168的結(jié)構(gòu)、頁面運(yùn)行方式,以及網(wǎng)絡(luò)媒體應(yīng)有的層次劃分、欄目設(shè)置、設(shè)計風(fēng)格,總結(jié)出一套行之有效的設(shè)置和模板、內(nèi)容模型再開發(fā)方法,并以“博趣·興趣門戶”網(wǎng)站作為實例加以驗證。創(chuàng)建新的網(wǎng)絡(luò)媒體時,可以按照此方法迅速完成工作。 在網(wǎng)絡(luò)媒體的系統(tǒng)建立后,相關(guān)組織架構(gòu)、出版流程、管理方法都要根據(jù)媒體和網(wǎng)站的雙重特點(diǎn)重新制定,并在實踐中加以調(diào)整,使之能夠流暢、有效、長期持續(xù)地運(yùn)行。本文給出了一套方案。同時,本文還研究了如何通過搜索引擎優(yōu)化(SEO)來讓網(wǎng)站對搜索引擎更友好,以提升網(wǎng)絡(luò)媒體的影響力。
[Abstract]:In recent years, the Internet as a new media, the impact of sustained and steady development. In contrast, the traditional paper media, such as newspapers and periodicals with paper publications as the carrier, have the disadvantages of lagging information, monotonous form, difficult to interact with readers, and so on. In order to save the decadence and realize the sustainable development, the traditional paper media should not only explore new ideas from the traditional content orientation, the idea of running a magazine, and the subject selection plan, but also actively open up new channels, integrate the network power, or seek a thorough transformation. This paper analyzes the influence that the network has brought to the public and the existing media market after the emergence of the new media, thus helping the traditional paper media practitioners to recognize the new situation and change their thinking. At the same time, it puts forward the personnel who rely on paper. Content and influence resources, based on CMS system to construct network media concept. Because the essence of network media is website, network publishing is the most suitable for website core system. We can apply the theory and method of software engineering when we develop, we will regard the whole network media as a project, carry on the software development project management. The whole website development is based on CMS redevelopment. This paper presents the lifetime model, task decomposition and schedule of the project, which is helpful to understand the publishing process of network media from a macro perspective, and solves the problem that technicians do not understand the publishing process. Publishers do not understand the problems of network development technology. This paper studies the popular CMSs and chooses PHP168 CMS as the core system. This core system provides a sound supporting function. Network media managers do not need to develop basic functions such as content upload and management of websites. The main work will focus on determining the position of network media, planning column structure, and designing appearance. Set up position and content release process, do a good job of promotion and search engine optimization and other aspects. This paper summarizes a set of effective methods of setting and template, content model and redeveloping method by studying the structure of PHP168, the running mode of page, and the hierarchical division, column setting and design style of network media. And with "interesting portal" website as an example to verify. When you create a new network media, you can do the work quickly according to this method. After the establishment of the network media system, the related organizational structure, publishing process and management methods should be reformulated according to the dual characteristics of the media and the website, and be adjusted in practice so that they can run smoothly, effectively and continuously for a long time. A set of schemes is given in this paper. At the same time, this paper also studies how to make the website more search engine friendly through search engine optimization (SEO), in order to enhance the influence of network media.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：TP393.092

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