本文選題：廣告設(shè)計(jì) + 創(chuàng)意思維　； 參考：《現(xiàn)代商貿(mào)工業(yè)》2015年24期

【摘要】：在現(xiàn)代廣告設(shè)計(jì)過程中,創(chuàng)意思維是廣告設(shè)計(jì)的靈魂。只有深刻打動(dòng)消費(fèi)者心靈的廣告設(shè)計(jì),才能稱之為優(yōu)秀且富有價(jià)值的廣告設(shè)計(jì)。廣告設(shè)計(jì)這門藝術(shù),實(shí)際上是一種思維創(chuàng)新活動(dòng)。科學(xué)技術(shù)日新月異的今天,人們對(duì)世界的認(rèn)知水平,情感的表達(dá)以及價(jià)值觀的訴求發(fā)生了一些變化,廣告創(chuàng)意的內(nèi)涵也隨之發(fā)生了演變。社會(huì)主義核心價(jià)值觀的引領(lǐng)下,廣告設(shè)計(jì)的創(chuàng)意思維要求趨向民族化趨勢(shì)。同時(shí),優(yōu)秀的中華民族傳統(tǒng)文化影響現(xiàn)代消費(fèi)者的心理。鑒于此,研究廣告設(shè)計(jì)創(chuàng)意思維的民族化趨勢(shì),探索廣告設(shè)計(jì)創(chuàng)意思維的民族化創(chuàng)新道路,培養(yǎng)本民族獨(dú)特的廣告創(chuàng)意思維與打造"中國(guó)味"的優(yōu)秀廣告藝術(shù)作品。
[Abstract]:In the process of modern advertising design, creative thinking is the soul of advertising design. Only the advertisement design which deeply moves the consumer heart, can be called excellent and valuable advertisement design. The art of advertising design is actually an innovative activity of thinking. With the rapid development of science and technology, the level of cognition, the expression of emotion and the demand of values have changed, and the connotation of advertising creativity has also evolved. Guided by the socialist core values, the creative thinking requirements of advertising design tend to be nationalized. At the same time, the excellent traditional culture of the Chinese nation affects the psychology of modern consumers. In view of this, this paper studies the nationalization trend of the creative thinking of advertising design, explores the national innovative road of the creative thinking of advertising design, trains the unique creative thinking of the advertisement of this nation and creates the excellent advertising art works of "Chinese taste".
【作者單位】： 廣西玉柴專用汽車有限公司;
【分類號(hào)】：F713.81

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3 沈s，

本文編號(hào)：1822489