本文選題：網(wǎng)絡(luò)廣告系統(tǒng) + ASP��； 參考：《大連理工大學(xué)》2013年碩士論文

【摘要】：網(wǎng)絡(luò)廣告就是在網(wǎng)絡(luò)上做的廣告。利用網(wǎng)站上的廣告橫幅、文本鏈接、多媒體的方法,在互聯(lián)網(wǎng)刊登或發(fā)布廣告,通過(guò)網(wǎng)絡(luò)傳遞到互聯(lián)網(wǎng)用戶的一種高科技廣告運(yùn)作方式。與傳統(tǒng)的四大傳播媒體(報(bào)紙、雜志、電視、廣播)廣告及近來(lái)備受垂青的戶外廣告相比,網(wǎng)絡(luò)廣告具有得天獨(dú)厚的優(yōu)勢(shì),是實(shí)施現(xiàn)代營(yíng)銷媒體戰(zhàn)略的重要一部分。Internet是一個(gè)全新的廣告媒體,速度最快效果很理想,是中小企業(yè)擴(kuò)展壯大的很好途徑,對(duì)于廣泛開(kāi)展國(guó)際業(yè)務(wù)的公司更是如此。 廣告對(duì)于一個(gè)企業(yè)和商家來(lái)說(shuō),無(wú)疑具有十分重要的戰(zhàn)略意義。在市場(chǎng)經(jīng)濟(jì)快速發(fā)展的今天,通過(guò)各種廣告系統(tǒng),如：電視、廣播、傳單、海報(bào)等,人們足不出戶,便可以獲得自己想要的商品信息。因此,廣告所帶來(lái)的經(jīng)濟(jì)價(jià)值已十分明顯。隨著網(wǎng)絡(luò)應(yīng)用的日益普及,人們的家庭中大都已實(shí)現(xiàn)網(wǎng)絡(luò)聯(lián)接,所以廣告營(yíng)銷人員利用網(wǎng)絡(luò)的便捷把廣告放置在網(wǎng)絡(luò)中,人們通過(guò)網(wǎng)絡(luò)就可以瀏覽產(chǎn)品信息。網(wǎng)絡(luò)廣告的管理者要組建營(yíng)銷團(tuán)隊(duì),融合各種資源,依靠網(wǎng)絡(luò)廣告系統(tǒng),規(guī)劃出多種營(yíng)銷方案,確保網(wǎng)絡(luò)廣告能夠準(zhǔn)確的被用戶所收到。 本文基于ASP.NET技術(shù)對(duì)安廣公司網(wǎng)絡(luò)廣告系統(tǒng)進(jìn)行了設(shè)計(jì)與實(shí)現(xiàn)。首先本文闡述了網(wǎng)絡(luò)廣告系統(tǒng)的重要地位及發(fā)展趨勢(shì),分析了建立網(wǎng)絡(luò)廣告系統(tǒng)的必要性和可行性,然后對(duì)該系統(tǒng)進(jìn)行了需求分析和系統(tǒng)設(shè)計(jì),探討了網(wǎng)絡(luò)廣告系統(tǒng)的開(kāi)發(fā)方法和實(shí)現(xiàn)技術(shù),重點(diǎn)討論了關(guān)鍵模塊的設(shè)計(jì)與實(shí)現(xiàn)過(guò)程,實(shí)現(xiàn)了網(wǎng)絡(luò)廣告管理的主要功能,包括會(huì)員信息的錄入、會(huì)員信息的查詢與修改、會(huì)員的登錄權(quán)限管理、廣告信息的發(fā)布及文件上傳、留言的發(fā)布和刪除等。整個(gè)系統(tǒng)采用.NET技術(shù),數(shù)據(jù)庫(kù)采用SQL Server2008。
[Abstract]:The network advertisement is posted on the Internet. The website advertising banners, text links, multimedia, publishing or advertising on the Internet, transfer to a high-tech advertising works of Internet users through the network. With the four traditional media (newspapers, magazines, TV, radio and outdoor advertising compared) recently much attention and advertising, Internet advertising is richly endowed by nature advantages, is an important part of the implementation of modern marketing strategy for.Internet media is a new advertising media, the fastest effect is very ideal, is the small and medium-sized enterprise expanding is a good way for the development of international business, the company is even more so.
The advertisement for an enterprise and businesses, is undoubtedly a very important strategic significance. The rapid development of the market economy today, through a variety of advertising system, such as television, radio, posters, leaflets, people stay at home, you can get the goods they want information. Therefore, advertising brings economic value has been very obviously. With the increasing popularity of network applications, people in the family have to realize the network connection, so advertising marketers use the network convenient to place ads on the network, people can browse product information through the network. Network advertisement management should set up the marketing team, the integration of various resources, rely on Network advertisement system planning a variety of marketing programs, to ensure that the network advertisement can accurately be received by the user.
In this paper, ASP.NET technology for the design and implementation of online advertising company based on an extensive system. First this paper expounds the important status and development trend of the network advertisement system, analyzes the necessity and feasibility of establishing the network advertising system, then the requirement analysis and system design of the system, the paper discusses the development of network advertising system and method the realization technology, discusses the design and implementation process of the key module, to achieve the main function of network advertisement management, including membership information input, query and modify information, access management member, advertising information release and file upload, release and delete the message. The whole system adopts.NET technology, database by using SQL Server2008.

【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TP311.52;TP393.09

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