本文選題：版面設(shè)計(jì) + 問題研究��； 參考：《大連理工大學(xué)》2006年碩士論文

【摘要】：隨著“注意力經(jīng)濟(jì)”的概念被引入報(bào)業(yè)經(jīng)營領(lǐng)域，版面設(shè)計(jì)已經(jīng)成為報(bào)紙塑造品牌形象、擴(kuò)大市場份額、吸引廣告客戶、提高經(jīng)營收入的重要一環(huán)。面對激烈的市場競爭，各家報(bào)紙紛紛追求“第一眼效應(yīng)”，力求在五花八門、五彩繽紛的報(bào)攤上獨(dú)樹一幟。如何以更具個性魅力、更為引人注目的版面包裝吸引更多讀者的“眼球”，激發(fā)更多人的購買欲，并以此為報(bào)業(yè)經(jīng)營良性循環(huán)提供重要的推動力，成為眾多報(bào)社十分關(guān)注的問題。因此，從傳播學(xué)角度對我國現(xiàn)代報(bào)紙的版面設(shè)計(jì)進(jìn)行研究，總結(jié)經(jīng)驗(yàn)，剖析問題，科學(xué)借鑒，提出思考，都將具有十分重要的現(xiàn)實(shí)意義。 技術(shù)手段的升級、以受眾為主導(dǎo)的市場競爭以及報(bào)紙自身的發(fā)展完善，推動版面設(shè)計(jì)發(fā)生了巨大變革。我國報(bào)紙也從上世紀(jì)九十年代開始了版面的“重新設(shè)計(jì)運(yùn)動”，現(xiàn)代審美元素、模塊版式被廣泛應(yīng)用，圖片受到空前重視，，導(dǎo)讀、厚題薄文、按不同的受眾需求分疊編排等做法都使版面的藝術(shù)性、易讀性大大優(yōu)化。但與此同時，也出現(xiàn)了一些亟待改進(jìn)的問題，如同質(zhì)化、泡沫化、隨意化、割裂化等等。 以美國為代表的西方報(bào)紙?jiān)诎婷嬖O(shè)計(jì)方面的變革比我國早了二十年，一些優(yōu)秀報(bào)紙的發(fā)展經(jīng)驗(yàn)十分值得借鑒。而進(jìn)入21世紀(jì)以來，隨著我國現(xiàn)代報(bào)紙版面設(shè)計(jì)不斷走向成熟，相關(guān)領(lǐng)域的研究也日漸深入。本文在參考大量國內(nèi)外相關(guān)專著、論文的同時，充分利用網(wǎng)絡(luò)資源，對全國三十幾家有代表性的報(bào)紙版面進(jìn)行了研究，并從受眾選擇心理、視覺藝術(shù)、主編素質(zhì)、技術(shù)能力、精簡閱讀、視覺中心等多個層面，對改進(jìn)報(bào)紙版面設(shè)計(jì)、塑造報(bào)紙品牌形象提出了思考和建議。
[Abstract]:With the introduction of the concept of "attention economy" into the field of newspaper business, layout design has become an important link for newspapers to shape brand image, expand market share, attract advertisers and increase operating income.In the face of fierce market competition, newspapers pursue the "first sight effect" one after another and strive to be unique in various and colorful newsstands.How to attract more readers'"eyeball" with a more attractive and attractive layout, stimulate more people's desire to buy, and provide an important impetus for the virtuous circle of newspaper operation.It has become a matter of great concern to many newspapers.Therefore, it is of great practical significance to study the layout design of modern newspapers in China from the angle of communication, sum up experience, analyze problems, draw lessons from science and put forward thinking.The upgrading of technical means, the market competition dominated by the audience and the development and perfection of the newspaper itself have promoted great changes in layout design.Chinese newspapers have also started the "redesign campaign" of the layout since the 1990s. Modern aesthetic elements and modular typography have been widely used, and pictures have received unprecedented attention.According to different audience needs, layouts and other practices make the layout of the art, easy to read greatly optimized.But at the same time, there are some urgent problems to be improved, such as homogenization, foaming, random, fragmentation and so on.The reform in layout design of western newspapers represented by the United States is twenty years earlier than that of our country. The development experience of some excellent newspapers is worth drawing lessons from.Since the 21st century, with the development of modern newspaper layout in China, the research in related fields is getting deeper and deeper.While referring to a large number of related monographs and papers at home and abroad, this paper makes full use of network resources to study the layout of more than 30 representative newspapers throughout the country, and selects psychology, visual art, quality of editor-in-chief, technical ability from the audience.This paper puts forward some thoughts and suggestions for improving newspaper layout design and shaping newspaper brand image.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2006
【分類號】：G213

【引證文獻(xiàn)】

相關(guān)期刊論文 前2條

1 胡珍珍;;關(guān)于現(xiàn)代刊物版面設(shè)計(jì)的探討[J];才智;2011年22期

2 陳超;;報(bào)紙版面設(shè)計(jì)中的視覺效果分析[J];中國報(bào)業(yè);2012年04期

相關(guān)碩士學(xué)位論文 前3條

1 沈玲玲;試論《安徽日報(bào)》版面視覺傳播形式的發(fā)展與創(chuàng)新[D];安徽大學(xué);2010年

2 陳怡;都市報(bào)視覺傳播研究[D];重慶工商大學(xué);2012年

3 仇江濤;臺灣媒體公共性研究[D];華東師范大學(xué);2012年

本文編號：1765722