本文選題：現(xiàn)代廣告　切入點(diǎn)：視覺(jué)形象　出處：《西南大學(xué)》2010年碩士論文

【摘要】： 平面廣告是當(dāng)下社會(huì)經(jīng)濟(jì)生活的重要組成部分,在促進(jìn)商品流通中起著舉足輕重的作用。如何讓平面廣告更好的服務(wù)于當(dāng)下社會(huì)是我們每一個(gè)從事平面廣告設(shè)計(jì)的設(shè)計(jì)師所迫切關(guān)注的事情。鑒于此,文章通過(guò)對(duì)平面廣告在對(duì)受眾態(tài)度轉(zhuǎn)變中,其視覺(jué)形象所起到作用的研究后得出： 1、在當(dāng)下眼球經(jīng)濟(jì)占主導(dǎo)的經(jīng)濟(jì)社會(huì)中,視覺(jué)形象在廣告宣傳中所起的作用已經(jīng)不容置疑了,正確的使用視覺(jué)形象在進(jìn)行廣告表意時(shí)所起到的作用是十分巨大的,文章?lián)藢⑻角笕绾巫顑?yōu)效的實(shí)現(xiàn)平面廣告視覺(jué)傳達(dá)目的的方式； 2、文章將借鑒圖像學(xué)的相關(guān)知識(shí)來(lái)對(duì)平面廣告中使用的視覺(jué)形像進(jìn)行譜系化研究,并藉此對(duì)平面廣告中出現(xiàn)使用的視覺(jué)形象進(jìn)行系統(tǒng)分類,分組研究,這樣有利于對(duì)平面廣告視覺(jué)形象在視覺(jué)傳達(dá)中所起到的研究作出更加透徹的研究。 3、將現(xiàn)代平面廣告中的視覺(jué)形象進(jìn)行多學(xué)科的交匯研究,以此來(lái)實(shí)現(xiàn)將視覺(jué)符號(hào)從美學(xué)、美術(shù)和心理學(xué)的多學(xué)科視角來(lái)審視現(xiàn)代廣告中的視覺(jué)形象,使其更好的實(shí)現(xiàn)其視覺(jué)傳達(dá)的廣告功效,這也是當(dāng)前平面廣告界對(duì)視覺(jué)圖像研究的一種趨勢(shì),這種多學(xué)科的整合研究會(huì)更加科學(xué)的闡述出平面視覺(jué)圖像在現(xiàn)代廣告中所起到的作用。 4、文章對(duì)現(xiàn)代平面廣告和視覺(jué)形象的研究后,更進(jìn)一步的探求圖像在現(xiàn)代平面廣告中的應(yīng)用,從使用的角度闡釋圖像的應(yīng)用規(guī)律。
[Abstract]:Print advertising is an important part of social and economic life and plays an important role in promoting commodity circulation.How to make print advertising better serve the current society is an urgent concern for every designer engaged in print advertising design.In view of this, the article through the print advertising in the audience attitude change, its visual image play a role in the study of:1. In the current economic society dominated by eyeball economy, the role of visual image in advertising has been indisputable. The correct use of visual image plays a huge role in advertising ideas.Based on this, the article will explore how to achieve the best effect of the visual communication of print advertising purposes;2. The thesis will use the relevant knowledge of image science to study the visual image used in print advertisement, and then classify and group the visual image used in print advertisement.This is conducive to a more thorough study of the visual image of print advertising in visual communication.Thirdly, the visual image in modern print advertisement is studied in a multi-disciplinary way, so that the visual symbol can be viewed from the perspective of aesthetics, art and psychology to examine the visual image in the modern advertisement, so that the visual image of the modern advertisement can be viewed from the perspective of aesthetics, art and psychology.To make it better realize the advertising effect of visual communication, which is also a trend of the current research on visual images in the field of print advertising.This multidisciplinary integration study will more scientifically explain the role of plane vision images in modern advertising.4. After the study of modern print advertisement and visual image, this paper further explores the application of image in modern print advertisement, and explains the application law of image from the perspective of use.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：J524.3

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 孔茹;平面廣告設(shè)計(jì)在市場(chǎng)營(yíng)銷中的應(yīng)用研究[D];江西師范大學(xué);2012年

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本文編號(hào)：1730408