本文選題：團(tuán)購網(wǎng)頁　切入點(diǎn)：頁面設(shè)計(jì)　出處：《河北師范大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：目前，團(tuán)購網(wǎng)站競爭日漸白熱化，為使網(wǎng)站具有好的視覺形象，各大網(wǎng)站紛紛打起廣告大戰(zhàn)，這其中網(wǎng)站頁面的視覺設(shè)計(jì)效果起到了關(guān)鍵性作用。作為團(tuán)購品牌推廣傳播的基礎(chǔ)要素，網(wǎng)站視覺設(shè)計(jì)對于品牌形象塑造十分重要。隨著消費(fèi)者審美能力的不斷提高，團(tuán)購網(wǎng)站頁面設(shè)計(jì)不再僅僅局限于技術(shù)層面，更多向美感化及藝術(shù)化轉(zhuǎn)變。 在團(tuán)購網(wǎng)站興起之初，或許由于成本控制及人為因素等原因，網(wǎng)站版面設(shè)計(jì)無法專業(yè)化、藝術(shù)化。但縱觀目前國內(nèi)團(tuán)購網(wǎng)站的現(xiàn)狀，網(wǎng)站的視覺設(shè)計(jì)效果并未在其品牌競爭中起到的重要作用。作為提高團(tuán)購網(wǎng)站之間競爭的有效手段之一，我國的團(tuán)購網(wǎng)站在視覺效果方面急需提升。 本文通過對團(tuán)購網(wǎng)站的頁面設(shè)計(jì)現(xiàn)狀進(jìn)行系統(tǒng)分析，，指出國內(nèi)團(tuán)購網(wǎng)站頁面設(shè)計(jì)中存在的問題，即主要涉及到用戶界面、設(shè)計(jì)文本、交互方式三個(gè)方面。并從設(shè)計(jì)心理學(xué)、藝術(shù)設(shè)計(jì)學(xué)和營銷學(xué)多個(gè)角度，提出個(gè)人關(guān)于網(wǎng)站視覺設(shè)計(jì)的研究觀點(diǎn)，用以解決國內(nèi)團(tuán)購網(wǎng)站頁面設(shè)計(jì)存在的缺陷。強(qiáng)調(diào)團(tuán)購網(wǎng)站的頁面設(shè)計(jì)應(yīng)樹立獨(dú)特的品牌形象，堅(jiān)持視覺品牌設(shè)計(jì)原則，充分考慮到當(dāng)下時(shí)尚的網(wǎng)絡(luò)新媒體特性。 本文參考視知覺的理論研究，將美學(xué)和視覺傳達(dá)設(shè)計(jì)原理相結(jié)合，從視覺角度入手，分析大眾瀏覽團(tuán)購網(wǎng)站頁面及接受網(wǎng)站視覺信息的相關(guān)流程。以相關(guān)理論知識(shí)為平臺(tái)，深入分析并總結(jié)出從設(shè)計(jì)與美學(xué)角度制作團(tuán)購網(wǎng)站頁面的方法，以提高對團(tuán)購網(wǎng)站建設(shè)的理性認(rèn)識(shí)。最終的研究目的，是為國內(nèi)團(tuán)購網(wǎng)站的頁面設(shè)計(jì)提供一種全新的分析視角及理論依據(jù)。
[Abstract]:At present, the competition of group buying websites is becoming more and more intense. In order to make the websites have a good visual image, all the major websites have started advertising wars one after another. The visual design effect of website page plays a key role. As the basic element of brand promotion and communication, website visual design is very important for brand image shaping. Group purchase website page design is no longer limited to the technical level, more to the aesthetic and artistic transformation. At the beginning of the rise of group-buying websites, perhaps due to cost control and human factors, the layout of websites could not be specialized and artistically designed. But looking at the current situation of domestic group-buying websites, The visual design effect of website has not played an important role in the brand competition. As one of the effective means to improve the competition among group purchase websites, the group purchase websites in our country are in urgent need of improving the visual effect. Through the systematic analysis of the present situation of the page design of the group purchase website, this paper points out the problems existing in the page design of the group purchase website in China, that is, it mainly involves the user interface, the design text, the interaction mode, and from the design psychology, the paper points out the existing problems in the design of the group purchase website. In order to solve the defects in the design of group purchase website in China, the author puts forward his own viewpoints on the visual design of website from the angles of art design and marketing, and emphasizes that the page design of group purchase website should set up a unique brand image. Adhere to the principles of visual brand design, fully taking into account the current fashion of the new network media characteristics. Referring to the theoretical study of visual perception, this paper combines aesthetics with the design principle of visual communication, analyzes the relevant flow of mass browsing website pages and receiving visual information from a visual perspective. In order to improve the rational understanding of group purchase website construction, this paper analyzes and summarizes the methods of making group purchase website page from the angle of design and aesthetics. It is to provide a brand-new analysis angle and theoretical basis for the page design of the domestic group purchase website.
【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TP393.092

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