本文選題：手工布藝DIY圖書　切入點(diǎn)：封面設(shè)計(jì)　出處：《湖南師范大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：封面設(shè)計(jì)隨著市場(chǎng)環(huán)境的需要,逐漸發(fā)展成為一種綜合設(shè)計(jì)。其功能性、藝術(shù)性、品牌特性都顯現(xiàn)出來,文藝書籍封面要具有文藝氣質(zhì)：通俗書刊要符合群眾口味：企業(yè)刊物封面要表現(xiàn)企業(yè)文化：商品宣傳冊(cè)子封面要配合市場(chǎng)定位。尤其是圖書市場(chǎng)競(jìng)爭(zhēng)的壓力下,封面設(shè)計(jì)肩負(fù)著廣告宣傳的現(xiàn)代使命。而封面設(shè)計(jì)表現(xiàn)在心理上迎合人們的欲望,滿足人們的情感需求。設(shè)計(jì)者必須深入了解其內(nèi)容,研究它的功能目的與市場(chǎng)對(duì)象等,才能掌握其要旨,進(jìn)行深入的思考,為書刊創(chuàng)造獨(dú)特的形象。 在張揚(yáng)個(gè)性的時(shí)代,獨(dú)一無二永遠(yuǎn)是時(shí)尚一族的追求,,于是DIY不可避免地成為現(xiàn)代人生活的新時(shí)尚。目前,國內(nèi)DIY圖書市場(chǎng)在穩(wěn)步發(fā)展,DIY圖書逐漸從一小部分人的自娛自樂,成長(zhǎng)為一個(gè)穩(wěn)定的出版板塊。許多出版社都紛紛涉足這一領(lǐng)域,因此,同類圖書競(jìng)爭(zhēng)也十分激烈。要想在激烈的競(jìng)爭(zhēng)中生存,一個(gè)好的封面設(shè)計(jì)必不可少。通過本文的研究,力求探索目前手工布藝DIY圖書市場(chǎng)的現(xiàn)狀,并通過調(diào)查問卷為現(xiàn)在讀者群體進(jìn)行分類,尋找適合這類讀者的手工布藝DIY圖書封面設(shè)計(jì)。通過這些分析,可以更好的促進(jìn)手工布藝DIY圖書封面設(shè)計(jì)的發(fā)展。 本文分為七個(gè)部分,第一部分是本文的引言,介紹了本文的研究背景及意義、研究綜述、研究目標(biāo)、方法和內(nèi)容、研究難點(diǎn)、創(chuàng)新點(diǎn)。第二部分是封面設(shè)計(jì)理論基礎(chǔ)。介紹了封面設(shè)計(jì)的概念、封面的作用、封面與封底、書脊的整體關(guān)系、配合圖書市場(chǎng)營銷的常見封面設(shè)計(jì)類型等內(nèi)容。第三部分介紹了手工布藝DIY圖書的市場(chǎng)概況和讀者調(diào)查,封面設(shè)計(jì)與手工DIY圖書市場(chǎng)營銷的關(guān)系。第四部分手工DIY圖書的封面設(shè)計(jì)現(xiàn)狀,針對(duì)四種用戶,即入門新手讀者、大眾愛好者讀者、進(jìn)階愛好者讀者、達(dá)人愛好者讀者的手工布藝DIY圖書封面設(shè)計(jì)。第五部分論述了手工布藝DIY封面設(shè)計(jì)存在的問題及原因。第六部分提出了進(jìn)一步改進(jìn)手工布藝DIY圖書的封面設(shè)計(jì)的建議：一是明確定位,初定基調(diào)；二是勤于交流,有所針對(duì)；三是善用流行,適當(dāng)超前；四是以人為本,確立品牌；五是關(guān)注情感,強(qiáng)化忠誠；六是有機(jī)結(jié)合,尋找平衡；第七部分是文章的結(jié)語。
[Abstract]:With the needs of the market environment, the cover design has gradually developed into a comprehensive design. Its functionality, artistry, and brand characteristics have emerged. The cover of literature and art books should have literary and artistic temperament: popular books and periodicals should conform to the tastes of the masses; the covers of enterprise publications should express corporate culture; and the covers of commodity brochures should be in line with market orientation. Especially under the pressure of competition in the book market, The cover design shoulders the modern mission of advertising. The cover design meets people's desires and emotional needs psychologically. The designer must deeply understand its content, study its function purpose and market object, etc. Ability to grasp its main points, in-depth thinking, for books and periodicals to create a unique image. In the era of publicity of personality, uniqueness is always the pursuit of fashion, so DIY inevitably becomes the new fashion of modern life. At present, the domestic DIY book market is developing steadily from the entertainment of a small number of people. Growing into a stable publishing plate. Many publishers have been involved in this field, so the competition for similar books is also very fierce. In order to survive in the fierce competition, a good cover design is essential. This paper tries to explore the present situation of handmade cloth DIY book market, and classifies the present readers by questionnaire, and looks for the handmade cloth DIY book cover design suitable for this kind of readers. Can better promote the manual cloth DIY book cover design development. This paper is divided into seven parts, the first part is the introduction of this paper, introduced the research background and significance, research review, research objectives, methods and content, research difficulties, Innovation. The second part is the theoretical basis of cover design. It introduces the concept of cover design, the role of cover, the overall relationship between cover and back cover, the spine of the book, The third part introduces the general market situation and reader survey of handmade cloth DIY books. The relationship between cover design and manual DIY book marketing. 4th part of manual DIY book cover design status, aimed at four kinds of users, that is, beginner readers, popular enthusiasts readers, advanced enthusiasts readers, Part 5th discusses the problems and causes of manual fabric DIY cover design. Part 6th puts forward some suggestions on how to improve the cover design of handmade cloth art DIY books. Suggestions: first, clear positioning, First set the tone; two is diligent in the exchange, has the target; three is to make the best use of the fashion, the appropriate advance; four is people-oriented, establishes the brand; five is to pay close attention to the emotion, strengthens the loyalty; sixth is the organic union, seeks the balance; 7th part is the article conclusion.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J524

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本文編號(hào)：1561897