本文關鍵詞： 招貼設計 互動行為 互動性 互動方法 互動元素　出處：《西南交通大學》2011年碩士論文　論文類型：學位論文

【摘要】：隨著現(xiàn)代社會的日趨發(fā)展,國內(nèi)外的商業(yè)廣告競爭是愈演愈烈。在鋪天蓋地的傳統(tǒng)灌輸式招貼設計形式外,有一種新的、邊緣的、通過各種手法增加了互動性的招貼廣告正悄然出現(xiàn),登臺亮相。它利用巧妙的形式別開生面、引人入勝,讓受眾樂意去關注此類招貼的信息和內(nèi)容,在快樂的心態(tài)下留下深刻的記憶。這不僅為商家增加了廣告宣傳的空間,為受眾帶來了新奇的體驗樂趣,更為招貼廣告做出了互動性研究方向的新探索。 本文重點研究招貼設計的互動性含義,及增加招貼設計互動性所需的互動元素和互動方法。其中增加招貼設計互動性所需的互動元素和互動方法的研究現(xiàn)在在國內(nèi)外的研究中還處于初期階段。此類招貼設計往往需要招貼的視覺元素與場景、招貼的形態(tài)結構、招貼的載體甚至加上受從的即時參與各方面配合才能完成整體的創(chuàng)意過程。以上五方元素一旦互動起來就增加了招貼廣告的互動性。招貼設計的互動方法從五個互動元素的角度進行組合分類后就可以依次分為以下四個方面：招貼的視覺元素與場景互動、招貼的視覺元素與招貼的形態(tài)結構互動、招貼的視覺元素與招貼的載體互動、招貼的視覺元素與受眾的即時參與互動。很明顯此類招貼廣告中互動方法的研究成為了設計環(huán)節(jié)研究的重中之重。掌握了這些互動方法,就能為招貼的互動功能設計找到突破口,必將會大大地幫助我們有效地進行招貼廣告的互動性創(chuàng)作和設計。
[Abstract]:With the development of modern society, the competition of commercial advertisement at home and abroad is becoming more and more fierce. Interactive poster ads are quietly appearing and appearing through various techniques. They use ingenious forms to create new and fascinating forms that make the audience willing to pay attention to the information and content of such posters. It not only increases the advertising space for merchants, but also brings new experience to the audience, and makes a new exploration of interactive research direction. This paper focuses on the interactive meaning of poster design, And the interactive elements and methods needed to increase the interaction of poster design. The research on the interactive elements and methods needed to increase the interaction of poster design is still in its infancy at home and abroad. Sticker design often requires the visual elements and scenes of the poster, The form and structure of the poster, The carrier of poster even can complete the whole creative process with the immediate participation of all sides. Once the above five elements interact, it increases the interaction of poster advertisement. The interactive method of poster design is from five aspects. After the combination and classification of the interactive elements, they can be divided into the following four aspects: the visual elements of the poster interact with the scene, The visual elements of the poster interact with the form and structure of the poster, the visual elements of the poster interact with the carrier of the poster, The visual elements of the poster interact with the audience in real time. Obviously, the research on the interactive methods in this poster has become the most important part of the design process. It can find a breakthrough for the interactive function design of poster, which will help us to create and design the poster effectively.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：J524

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本文編號：1518973