本文關(guān)鍵詞： 微電影 草根娛樂 品牌化　出處：《電影文學》2012年05期 　論文類型：期刊論文

【摘要】：相對傳統(tǒng)電影和電視,web3.0時代的"微電影"使得過去曲高和寡的單項度的藝術(shù)殿堂回歸到了真正具有互動和體驗特點的、人人皆可參與的"草根秀"時代。其提高觀影總?cè)舜�、為更多草根新人�?chuàng)造機會以及靈活的廣告植入等功能都將對時代電影的發(fā)展注入新的活力。以《老男孩》《66號公路》為代表的微電影發(fā)展將具有品牌化的趨勢。
[Abstract]:The "micro-film" of the traditional film and television web3.0 era has brought back the monolithic art palace of the past, which has the characteristics of real interaction and experience, and everyone can participate in the "grass root show" era, which improves the total number of people watching movies. The creation of opportunities for more grassroots newcomers and the flexible placement of advertisements will inject new vitality into the development of contemporary films. The development of micro-films represented by "Old Boy" < Highway 66 "will have a trend of branding."
【作者單位】： 東北師范大學傳媒科學學院;
【分類號】：J905
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本文編號：1512840