本文關鍵詞： GY公司 薪酬優(yōu)化 激勵　出處：《西南交通大學》2010年碩士論文　論文類型：學位論文

【摘要】：當今社會是人才競爭的社會,人力資源成為企業(yè)間競爭的核心。因此如何獲得人才、留住人才、用好人才是公司公認的難題。其中最為復雜和困難的,就是如何充分發(fā)揮好薪酬的激勵作用。薪酬體系是作為人力資源管理的重要組成部分,可以有效激發(fā)起員工的工作熱情、改善員工的工作效率、提升企業(yè)的競爭力。當前要建立全新的、科學的、系統(tǒng)的薪酬管理體系,對于企業(yè)在知識經濟時代獲得持續(xù)生存能力和競爭優(yōu)勢具有重大意義,優(yōu)化和完善薪酬管理體系,也是當前企業(yè)面臨的一項緊迫任務。 GY廣告公司是一家集專業(yè)廣告市場企劃、市場定位研究、廣告推廣代理、發(fā)布于一體的專業(yè)廣告服務機構,同是在薪酬體系方面暴露出許多問題,并阻礙了公司的進一步發(fā)展。本論文旨在通過對GY公司的薪酬方案設計,幫助該公司解決吸引人才、激勵人才的難題,從而有效提高公司的運營效率,在激烈的市場競爭中始終保持領先優(yōu)勢。 本文從選題背景及意義出發(fā),在介紹薪酬設計的相關理論的基礎上,首先介紹GY公司的基本情況；然后以科學的指標體系為基礎、運用層次分析法對GY公司薪酬制度現(xiàn)狀詳細分析,診斷出其存在的問題；之后結合GY公司實際情況對現(xiàn)有的薪酬體系進行了優(yōu)化,提出一套切合GY公司實際的薪酬設計方案；最后對薪酬體系優(yōu)化的成效進行了評估。
[Abstract]:Nowadays the society is a society of talent competition, human resources become the core of competition among enterprises. Therefore, how to obtain talents, retain talents and make good use of talents is recognized by the company as a difficult problem. As an important part of human resource management, compensation system can effectively arouse the enthusiasm of employees and improve their work efficiency. To improve the competitiveness of enterprises, it is of great significance to establish a new, scientific and systematic salary management system for enterprises to obtain sustainable survival ability and competitive advantage in the era of knowledge economy, and to optimize and perfect the salary management system. It is also an urgent task facing enterprises. GY Advertising Company is a professional advertising service organization that integrates professional advertising market planning, market positioning research, advertising promotion agency and publication. It also exposes many problems in the compensation system. The purpose of this paper is to help GY to solve the problem of attracting and encouraging talents by designing the compensation scheme of GY Company, so as to effectively improve the company's operational efficiency. In the fierce market competition has always maintained a leading edge. Starting from the background and significance of the topic, this paper first introduces the basic situation of GY Company on the basis of introducing the relevant theories of salary design, and then based on the scientific index system, The present situation of compensation system of GY Company is analyzed in detail by AHP, and the existing problems are diagnosed, then the existing compensation system is optimized according to the actual situation of GY Company, and a set of compensation design scheme is put forward according to the actual situation of GY Company. Finally, the effectiveness of the optimization of the compensation system is evaluated.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：F272.92

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相關期刊論文 前2條

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本文編號：1512022